1. Research. Decision. Realization.

2. Agency supplies
all necessary streamlined effective project
research decision-making realization
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3. contents
The Mission 4 ReseARcH 9
The Competence 5 Marketing Research 10
Principles of Work 6
5 Reasons to Work with Us 7 Decision 12
Our Services 8 Marketing Strategy Development 13
Media-planning 14
ReAliZAtion 15
Branding 16
Advertising Materials Production 17
Advertising Campaign Conduction 18
Loyalty Programs 19
Contacts 20

4. tHe Mission:
The goal of RDR Agency is
to offer the highest quality service
paired with most effective
marketing solutions.
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5. ouR BAcKgRounD:
RDR Agency has the professional
know-how to select the most appropriate
marketing tools and use them
to their maximum capacity with
the target audience.
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6. ouR MetHoDology
Our three-pronged approach, which begins with Research, allows us to make
better-informed Decisions, resulting in more fully Realized projects.
Research. Decision. Realization.
Understanding the Research is useless Research and decision-
«why» and «for whom» is unless accompanied making supply the
crucial to the marketing by the right decisions. backdrop for the final
strategy of any company. Decision-making and step: ideally timed,
planning are also highly high-quality realization
necessary aspects of of marketing plans…
any marketing project. leading to the best
results!
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7. Key ReAsons
to WoRK WitH us
1. We consistently offer the 4. We are oriented towards
best price and quality. long-term relationships
with our clients and are
2. We approach each project ready to provide continuous
individually and are ready support.
to integrate into your team.
5. We only work with
3. We can supply you with a specialists whose
full spectrum of marketing prior experience and
services. qualifications have been
thoroughly examined and
tested by us.
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8. ouR seRVices
Marketing research
Marketing strategy development
Media-planning
Branding
Production of advertising materials
Advertising campaigns
Development of loyalty programs
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9. ReseARcH
Your fast-track
to all the necessary
Research

10. youR fAst-tRAcK to All tHe necessARy ReseARcH
MARKeting
ReseARcH
Knowing the most relevant information about the target market and
audience will help you avoid mistakes and minimize project risks.
We only offer research that will prove truly effective for decision-making.
No extraneous material!
our research will help you:
- discover the primary characteristics and needs of the target audience
- evaluate the product’s prospects on the market
- test concepts, ideas and products on target groups
- define optimal product price
- learn more about the competition
- assess the efficiency of the marketing campaign
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11. youR fAst-tRAcK to All tHe necessARy ReseARcH
MARKeting
ReseARcH
The reliability of marketing results depends largely
on which marketing methods are selected and how
research tools are used. We know how to ask the
right questions, and target the most accurate data.
We use all the basic research methods, - in-person interviews - in-depth/expert interviews
both alone and in combination with one - online surveys - hall-tests
- focus groups - mystery shopping
another, to find solutions to even the - desk research
most difficult tasks.
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12. Decision
Your Decision-
making depot

13. youR Decision-MAKing Depot
MARKeting stRAtegy
DeVelopMent
Loosely defined, marketing strategy is a set of inter-related decisions united
in a single document. The document offers a structural framework with which
the company’s marketing decisions should be coordinated.
if you don’t have a marketing strategy Marketing strategy elements include:
yet, we’ll help you develop one. if you’ve - clearly-worded marketing policy for the company
already developed your own strategy, - well-defined marketing tasks and goals
we’ll work with you to bring it to fruition. - description of the competitors’ advantages
- advertising campaign concept
- company and product positioning
- system of customer motivation
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14. youR Decision-MAKing Depot
MeDiA plAnning
Media planning is the selection of the most optimal advertising channels
to maximize the efficiency of an advertising campaign. We’ll help you
avoid situations where, having spent your advertising budget, you don’t
know which part was money well-spent, and which part, money wasted.
Media planning includes:
- selecting media resources and defining priority categories
- calculating advertising efficiency indices (CPT, TRP, Coverage, Frequency)
- timing stages of the advertising campaign
- distributing the budget amongst media categories
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15. ReAliZAtion
Realizing your
company’s
full potential

16. ReAliZing youR coMpAny’s full potentiAl
BRAnDing
Branding is the creation of the trademark elements that help to identify and
send a message about your product, as well as to create an environment for it.
Our task is to make you brand powerful, recognizable, and well-loved.
We’ll help you to formulate your brand We’ll develop brand attributes such as:
mission, your brand philosophy, and your - corporate identity
brand values. We’ll also aid you in (logo, colors, fonts, design elements)
developing the main associations. - name and slogan
- packaging design
- mascot
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17. ReAliZing youR coMpAny’s full potentiAl
pRoDuction of
ADVeRtising MAteRiAls
By combining a creative approach with common sense, we’re
able to generate advertising materials that both work towards the
goals of the advertising campaign and build the product’s image.
Our ultimate aim is to develop unique, organic images that visually
strengthen projects and products.
our services include:
- design of print materials - construction of video advertisements
- creation of web-sites - design of advertising merchandise
- production of video - creation of internet banners
advertisements - much more
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18. ReAliZing youR coMpAny’s full potentiAl
conDucting
An ADVeRtising cAMpAign
Successfully planning an advertising campaign is only half the battle.
The next step is to actually carry it out! We take full responsibility for realizing
each stage of the advertising campaign, so that you don’t have to worry
about the campaign’s ultimate quality.
We can help you with:
- placing advertising in the media
- organizing events (conferences, exhibitions, parties)
- organizing of promotional events
- exhibiting
- PR activities
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19. ReAliZing youR coMpAny’s full potentiAl
loyAlty
pRogRAMs
Loyalty programs are a spectrum of marketing activities
aimed at optimizing customer relations.
loyalty programs can We have the capacity to develop and realize
result in increases in: the best customer loyalty programs, that
- number of purchases made take into account the individual traits
by existing customers of your business and audience.
- average sum of money
spent by customers We offer:
- length of the purchase - discount cards
cycle for existing customers - customer clubs
- bonus programs
- gift certificates
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20. contActs
21 Ugreshskaya St, Building 2A www.rdragency.ru
Moscow, 115088 +7 495 7733677
Russian Federation info@rdragency.ru
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