Coloursquare is a branding agency based in Delhi, India that specializes in developing, managing, and marketing brands. For over a decade, it has developed brands for many of the region's leading companies in sectors like finance, real estate, hospitality, education, and tourism. Coloursquare takes a 360 degree approach to understand trends and use the latest technologies to create effective and unique marketing strategies for clients. It offers comprehensive branding solutions including strategic planning, identity design, advertising, and more.
WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue.
https://wyz.be
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue.
https://wyz.be
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
Branding Los Angeles is a web design and branding company that provides full-service branding solutions for the full spectrum of businesses that need to develop a strong brand and marketing in Los Angeles. goo.gl/L3Ha6e
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
The School Rific's Digital Marketing Module (2021)Bhushan Jain
This is a detailed curation of TSR's Digital Marketing Modules and Masterclass sessions with an overview of the entire course curriculum. The School Rific is a premiere digital marketing academy providing up-to-date and quality training with real-time projects to students globally.
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
How to market your B2B startup in the UK | Amplify Digital MarketingJonathan Hedger
The insiders guide to marketing your B2B startup in the UK. Packed with tips and insights to help you gain market penetration and accelerate your customer and revenue growth.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Hiring a branding agency is an important decision for any small to medium-sized service-based business owner or personal brand. A strong partnership with the right agency can elevate your brand identity and strategy, setting you apart from competitors in today’s fast-paced market. In this presentation, we’ll investigate the various components of partnering with a branding agency to guarantee an effective partnership.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Branding Los Angeles is a web design and branding company that provides full-service branding solutions for the full spectrum of businesses that need to develop a strong brand and marketing in Los Angeles. goo.gl/L3Ha6e
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
The School Rific's Digital Marketing Module (2021)Bhushan Jain
This is a detailed curation of TSR's Digital Marketing Modules and Masterclass sessions with an overview of the entire course curriculum. The School Rific is a premiere digital marketing academy providing up-to-date and quality training with real-time projects to students globally.
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
How to market your B2B startup in the UK | Amplify Digital MarketingJonathan Hedger
The insiders guide to marketing your B2B startup in the UK. Packed with tips and insights to help you gain market penetration and accelerate your customer and revenue growth.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
Clever Media LLC is an innovative advertising agency based in Puerto Rico, specialized in designing 360 degree integrated marketing strategies and creative tactics for startups and businesses with aggressive growth goals. We develop and execute creative guerrilla tactics, lead generation strategies, and market research programs that connect customers with brands.
The agency’s diverse team is continuously seeking ground-breaking knowledge to develop strategic designs, innovative tactics, and well-rounded plans that advance the advertising industry in PR. In less than 3 years, had 200% growth and 160% growth in years 1 and 2 respectively during the hard economic times that Puerto Rico is facing. Clever Media’s clients include Moneyhouse, the largest private capital mortgage institution in the market, USIC, leader in the surety industry, and USIC Life, ranked in first place among Life Insurance companies in Puerto Rico.
Let us empower you. #YouAreClever
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Hiring a branding agency is an important decision for any small to medium-sized service-based business owner or personal brand. A strong partnership with the right agency can elevate your brand identity and strategy, setting you apart from competitors in today’s fast-paced market. In this presentation, we’ll investigate the various components of partnering with a branding agency to guarantee an effective partnership.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
Ninth Space Brand Consultants; Our Work Ninth Space
Snippets from our recent projects.
For more info: kathryn@ninthspace.com
We are a full-service brand and design consultancy based in Dubai.
Since launching in 2009, we have been helping clients across Asia, the Middle East, and North America to develop their brands.
Our passion is to take brands from concept to marketplace in a thorough, meaningful way. To build brands that people will love and believe in and that really make a difference to our clients business.
Bestow - Marketing Communication Agency - Advertising AgencyDipen Patel
We are a multi disciplinary branding agency called BESTOW which specialises in three main areas of expertise:
• Design
• Strategy, and
• Communication
We are involved in 360-degree marketing activities for our clients, which scale from various verticals like Real estate, Jewellers, Industrial, FMCG, Education, Finance, Hospitality & many more.
From Advertising & PR, to Digital Marketing, to Events & Exhibitions, to Interactive media planning, you name it we do it.
In today's competitive landscape, establishing a memorable and impactful brand is not just an option; it's a necessity. Your brand is more than just a logo or a catchy slogan; it's the essence of your business—the promise you make to your customers and the values you stand for. Crafting a strong brand requires strategic planning, creative expertise, and a deep understanding of your target audience. This is where a brand strategy agency can make all the difference.
Maxhodges Marketing is an establishment with high quality performance of services with internal manufacturing to our clients; a company with a team of proficient in-house competent personnel's, pulled from Trade marketing, Signage, Print, Marketing, Trade Distribution and Events. www.maxhodges.co.ke
Cooperative development of concepts for brands in order to plan and implement communication programs targeting the market, the employees and students based on focus groups, interviews and voxpops
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. A Delhi/NCR based Brand Promotion Agency, Coloursquare specializes in developing, managing and marketing brands. For more than a decade, Coloursquare has consistently
maintaineditspositionasaregionalforcewithareputationforinnovation,creativityandreliability.Coloursquare'sclientportfolioincludesmanyoftheregion'sleadingcompanies,running
thegamutfromthefinancial,industrialandrealestatesectorstohospitality,educationandtourism.
0
Whether giving life to a new brand or breathing new life into an existing one, Coloursquare is one of the region's foremost brand developers.Coloursquare takes 360 degree viewpoint for
full advantage of emerging trends and the latest technology to develop marketing strategies that are as effective as they are unique. Coloursquare is equipped and skilled at delivering
totalbrandingsolutions.
Coloursquare
A 360- Degree Viewpoint
3. Coloursquare's expertise extends to a broad and comprehensive range of activities, enabling it to provide well-rounded support to a brand's growth and management.
From penetrating analysis and strategy development to striking graphic design and innovative multi-media, Coloursquare is equipped and skilled at delivering total branding solutions.
Coloursquare
Innovative Services Module
COLOURSQUARE
STRATEGY DEVELOPMENT
CORPORATE
IDENTITY
CORPORATE
LITERATURE
DIRECT MAIL
PROMOTIONS
PACKAGING
PUBLISHING
RETAIL GRAPHICS
TOURISM
LITERATURE
OTHER
BRAND/PRODUCT
DEVELOPMENT
BRAND/PRODUCT
RE/POSITIONING
RESEARCH NAMING
GRAPHIC DESIGN
INTERACTIVE
DESIGN
SIGNAGE
BILLBOARD
RETAIL DESIGN
OTHER
TOURISM
LITERATURE
INFORMATION &
ENVIRONMENTAL
DESIGN
ADVERTISING
PRINT MEDIA
BROADCAST MEDIA
MEDIA PLACEMENT
OUTDOOR
ONLINE MARKETING
VIRAL MARKETING
MAVERICK
MARKETING
DIRECT MAIL
STRATEGIC
COMMUNICATION
CONSULTANCY
CREATIVE
EXECUTION
INTERNET
INTRANET
RETAIL KIOSK VIRTUAL TOURS
SMS/WAP
CD/DVD ROM
4. Brand Communicational Study
Brand’s comprehensive SWOT ( Strength Weakness Opportunities & Threats) Analysis
Implementation : The Implementation phase follows the development of the Strategic Action Plan, the Strategic Positioning and the Creative Brief. Coloursquare's Brand Management during
the Implementation phase involves stewardship of the creative and implementation process. Among other critical tasks, Coloursquare will review the creative output at key developmental stages to
ensurethattheCreativeBriefisbeinginterpretedaccuratelyandeffectively.ColoursquarewillalsoguideandreviewotherimplementationsoftheStrategicActionPlan.
Launch : The Launch phase is essentially the formal announcement of the evolved brand to internal and external audiences. During the Launch phase, Coloursquare's Brand Management
involves the stewardship of creative launch collateral, marketing & advertising plans, public relations, event management and so on. Coloursquare will ensure that the various elements of the
Launchphaseworkeffectivelytogetherincommunicatingthebrand'spositioningandidentitytoitsaudiencesinamemorableandrelevantmanner.
5. Foundation : The Foundation phase is the critical period where the evolved brand needs the greatest support and guidance. Internally, within the parent organisation, the people and resources
which will deliver the brand promise and create the desired brand perception need to be educated and trained so that they understand exactly what the evolved brand has to do in order to be successful.
Externally,amongst the brand's customers, partners, suppliers and so forth, there is a need to maintain the momentum of the Launch phase to ensure that the brand's evolved personality remains vibrant
until it becomes firmly entrenched in the audiences' minds. Coloursquare's Brand Management during the Foundation phase involves stewardship of internal awareness and brand education,
infrastructure enhancements, public relations, customer services and so on. The aim is to communicate and establish the brand's personality, mission and vision until these elements become
irrecoverablyassociatedwiththebrandandcanprovidethefoundationsforbrandgrowthandsuccess.
Custodian : The Custodian phase starts once the brand's positioning is firmly established within the minds of the internal and external audiences. This phase involves the monitoring, analysis and
direction of brand growth and brand reinforcement. Coloursquare works closely with the brand's marketing team and empowers the brand to respond to changing market scenarios, capitalize on any
opportunities created, defend existing market share, protect brand integrity and so on. This accomplished in a diverse number of ways, but can essentially be summarized as everything a brand does and
saysismonitored,evaluatedandenhancedbythecollaborationbetweenColoursquareandthemarketingteam
Brand Communicational Study
Brand’s comprehensive SWOT ( Strength Weakness Opportunities & Threats) Analysis
6. Brand Communicational Study
Brand’s Comprehensive SWOT (Strength Weakness Opportunities & Threats) Analysis
Behavioral Audit : A detailed process where Coloursquare audits how a brand is perceived internally and externally, seeking to establish the desired as well as the true brand perception and
the gap between these perceptions. The depth and duration of a Behavioral Audit depend on the project parameters and specific client requirements, and involves extensive interviews, market studies
andotherresearch.
Brand Book : Designed for both internal and external audiences, the Brand Book as developed by Coloursquare communicates a brand's positioning, values, vision, mission and corporate
philosophy. It is rich in both textual and visual content and seeks to clearly establish the brand's attributes and personality in the minds of the audiences. The Brand Book can be developed in printed,
electronicandinteractiveforms.
Brand Identity : The visual attributes that Coloursquare develops for a brand, including its logo, logotype, corporate colours, visual language etc.
BRAND
IDENTITY
Brand
Management
7. Brand Management Module : A consultancy service, offered on retainer or project basis, which helps the client to effectively manage, develop and implement strategic brand
decisions.
Communication Audit : AdetailedprocesswhereColoursquareauditshowsuccessfulabrandisincommunicatingitspositioningtoitsemployees,customers,partnersandstakeholders
by evaluating the quality and relevance of its communication content. The depth and duration of a Communication Audit depend on the project parameters and specific client requirements, and involves
extensivereviewofallcorporateliterature,advertising,websites,signage,BrandShoots,ExhibitionStallexhibitsandothermediums.
Corporate Collateral : All material used by the brand to communicate with its corporate as well as internal audiences; including stationery, brochures, annual reports etc.
Brand Communication Strategy
Enhancing Promotion Performance
8. Brand Communication Strategy
Enhancing Promotion Performance
Creative Brief : A concise and highly focused document which communicates the brand's positioning and requirements while defining the parameters and directions for the creative process.
ACreativeBriefgeneratedbyColoursquareistheresultofextensiveresearch,auditing,positioningandstrategicplanning.
Estimated Time line : An estimated schedule of activity and deliverables, based on Coloursquare's preliminary assessment of project parameters and Coloursquare's experience
with similar projects. Company Profile, literature, POS, POP’s ,Corporate Electronic Presentation, e-Brochure, Website , Sign age, Brand Shoot’s, Exhibition Stall exhibits and Viral Marketing, TVC’s...
TherawresultsofvariousauditsandinvestigationswhichColoursquareusestocompiletheAuditReport.Findings :
Formal Proposal : The written contract or agreement whereby Coloursquare details its scope of services, project plan, estimated timeline and fees for a particular project.
9. Identity Manual : A technical manual developed by Coloursquare to help the client maintain the integrity of its Brand Identity. The Corporate Identity Manual documents the core
componentsoftheBrandIdentity,theirprescribedusage,incorrectusageandapplicationsonvariouscollateralsuchascorporatestationery,signageetc.
Launch Collateral : All material used by the brand to launch and publicly announce its evolution; including advertising campaigns, road shows, direct marketing etc.
Coloursquare evaluates and recommends the most effective methods for launching a brand which are in line with the overall brand positioning.
Marketing Collateral : All material used by the brand to communicate with its customers and clients; including advertising campaigns, multimedia, brochures, direct
marketing etc. Coloursquare develops unique and memorable marketing solutions which maintain and enhance overall brand positioning.
Naming : The process which Coloursquare uses to develop and recommended name options for the brand. This involves the generation of large master lists, short lists, testing, evaluation and other
research.
Brand Communication Strategy
Enhancing Promotion Performance
10. Final Assessment for Brand Positioning
Strengthening Core of Brand Establishment
Operational Audit : A detailed process where Coloursquare audits how effective a brand's systems, technology and infrastructure are in fulfilling the brand's positioning. The depth and
duration of an Operational Audit depend on the project parameters and specific client requirements, and involves extensive review of all protocols, procedures, training, human resources, technology,
systemsetc.
Operational Protocols : The operational guidelines and methods, agreed to by the client and Coloursquare, which govern the timely execution of the project, assign responsibilities and
designatecontactpoints.
Positioning : The process where Coloursquare develops and creates a personality, character, attributes, values, vision and mission for a brand which serve as the foundations for brand growth
andconsistency.
Project Plan : A tailor-made version of Coloursquare's processes which are customised to suit the specific client/ project requirements.
11. Re-Branding : The process where Coloursquare evolves an existing brand into a new entity. This may involve changing its name, its identity and its positioning.
Strategic Action Plan : A detailed and diverse range of strategic recommendations made by Coloursquare, based on the Audit Report and auxiliary research. The Strategic Action
Plan outlines and recommends ways in which the brand needs to develop, areas which need special and urgent attention, and how these strategic decisions will be implemented and their
resultant benefits.
Teams : Both the client and Coloursquare designate internal teams with specific responsibilities to liaise on and support the timely execution of the project.
Visual Audit : A detailed process where Coloursquare audits how consistently and effectively a brand's visual face is communicated and applied across different mediums. The depth and
durationofaVisualAuditdependontheprojectparametersandspecificclientrequirements,andinvolvesextensivereviewofallcorporateliterature,advertising,websites,signageandothermediums.
Final Assessment for Brand Positioning
Strengthening Core of Brand Establishment