A2 media studies – Music Video
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The music video will tell the story of an abusive relationship through the perspective of the female character. It will follow her as the band Alt-J performs the song in the background, unseen. The video will use close-ups and point-of-view high angle shots to convey the girl's vulnerability and the man's power over her, and will include fades and dissolves to transition between scenes depicting the decline of the relationship from its low point to a plea for forgiveness at the end.
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Evaluation 2 pp
The document discusses how various elements of a media product represent different social groups. It focuses on a film opening that portrays a victimized character being bullied. Costumes, editing, positioning, and sound design were all intentionally used to symbolize the victim's mental state and convey meanings about the bullies. The victim wears a heavy backpack to represent their burdens, while the careless bullies have none. Hoodies and dark clothes on some bullies play into stereotypes about threatening appearances. Slow editing reflects the victim's troubled thoughts. The bullies are taller and approach quickly to seem intimidating from the victim's perspective. Depressing music and an aggressive tone of voice from the bullies aim to convey how the victim
Media Ideas Presentation
This document proposes ideas for a music video for Taylor Swift's song "Forever and Always" that would feature a lead female character following a romantic narrative illustrated through references to Romeo and Juliet. It suggests including a main male and female actor with boys and girls as extras, using props like a guitar, phone and photographs across settings like a bedroom, party, woods and beach to relate the country/pop genre to Taylor Swift's past videos focusing on love themes.
"We Don't Talk Anymore" Storyboard (incomplete)
This storyboard summarizes scenes from a music video depicting the breakdown of a friendship between two characters, Klaudia and Olivia. The storyboard outlines shots showing the characters arguing on a balcony, reflecting alone in their rooms, and reminiscing about happier times through flashbacks. It also includes shots of the characters meeting in a park and interacting in a way that symbolizes their fading friendship. Motifs of dying flowers are intercut throughout to represent the withering of the friendship over time.
Session 3‘the elements of music’
This session discusses ways in which the elements of music can be used to accentuate the form of music
Script group 1 redone
This document contains a script for a television production titled "The Wells". It describes 14 scenes involving characters Holly, her parents Gloria and Alex, and a murderer. The scenes show Holly playing with a toy, witnessing a murder, dropping her toy in shock, her parents arguing, her mother putting on lipstick, her father receiving a ransom note, the murderer taking money, her father watching her mother go to the murderer's house, her father confronting the murderer, the murderer walking away and sitting on a street sign. Interspersed are title cards with words like "Pride" and "Envy" accompanied by music from Mumford & Sons.
Session 3‘the elements of music’
A musicology presenation that focuses on the relationship between the elements of music and musical form.
unconditional
Peter Andre's music video for "Unconditional" tells a personal narrative through faded film in the background and shots of Andre alone in a cinema. The video uses close-ups of Andre to show emotion and subtle camera movements. Scenes of a faded film depicting Andre's life, as well as shots of him matching lyrics, help illustrate the song's message. While keeping a simple, lonely aesthetic, the video reveals the personal nature of the song through its storytelling and inclusion of Andre's step-son at the end.
Andrew goodwin theory
Andrew Goodwin's theory states that music videos are an extension of a song's lyrics. There are three key relationships according to the theory: 1) The visuals in a music video either strongly relate to or contrast the lyrics. 2) The visuals are edited to the music and sometimes repeat during the chorus. 3) Artists develop signature styles and actions across their videos that fans recognize as their trademark.
Recommended
Evaluation 2 pp
The document discusses how various elements of a media product represent different social groups. It focuses on a film opening that portrays a victimized character being bullied. Costumes, editing, positioning, and sound design were all intentionally used to symbolize the victim's mental state and convey meanings about the bullies. The victim wears a heavy backpack to represent their burdens, while the careless bullies have none. Hoodies and dark clothes on some bullies play into stereotypes about threatening appearances. Slow editing reflects the victim's troubled thoughts. The bullies are taller and approach quickly to seem intimidating from the victim's perspective. Depressing music and an aggressive tone of voice from the bullies aim to convey how the victim
Media Ideas Presentation
This document proposes ideas for a music video for Taylor Swift's song "Forever and Always" that would feature a lead female character following a romantic narrative illustrated through references to Romeo and Juliet. It suggests including a main male and female actor with boys and girls as extras, using props like a guitar, phone and photographs across settings like a bedroom, party, woods and beach to relate the country/pop genre to Taylor Swift's past videos focusing on love themes.
"We Don't Talk Anymore" Storyboard (incomplete)
This storyboard summarizes scenes from a music video depicting the breakdown of a friendship between two characters, Klaudia and Olivia. The storyboard outlines shots showing the characters arguing on a balcony, reflecting alone in their rooms, and reminiscing about happier times through flashbacks. It also includes shots of the characters meeting in a park and interacting in a way that symbolizes their fading friendship. Motifs of dying flowers are intercut throughout to represent the withering of the friendship over time.
Session 3‘the elements of music’
This session discusses ways in which the elements of music can be used to accentuate the form of music
Script group 1 redone
This document contains a script for a television production titled "The Wells". It describes 14 scenes involving characters Holly, her parents Gloria and Alex, and a murderer. The scenes show Holly playing with a toy, witnessing a murder, dropping her toy in shock, her parents arguing, her mother putting on lipstick, her father receiving a ransom note, the murderer taking money, her father watching her mother go to the murderer's house, her father confronting the murderer, the murderer walking away and sitting on a street sign. Interspersed are title cards with words like "Pride" and "Envy" accompanied by music from Mumford & Sons.
Session 3‘the elements of music’
A musicology presenation that focuses on the relationship between the elements of music and musical form.
unconditional
Peter Andre's music video for "Unconditional" tells a personal narrative through faded film in the background and shots of Andre alone in a cinema. The video uses close-ups of Andre to show emotion and subtle camera movements. Scenes of a faded film depicting Andre's life, as well as shots of him matching lyrics, help illustrate the song's message. While keeping a simple, lonely aesthetic, the video reveals the personal nature of the song through its storytelling and inclusion of Andre's step-son at the end.
Andrew goodwin theory
Andrew Goodwin's theory states that music videos are an extension of a song's lyrics. There are three key relationships according to the theory: 1) The visuals in a music video either strongly relate to or contrast the lyrics. 2) The visuals are edited to the music and sometimes repeat during the chorus. 3) Artists develop signature styles and actions across their videos that fans recognize as their trademark.
Shooting schedule
This document provides a shooting schedule and descriptions for a short film involving a girl named Lucy jogging near a track. It outlines 7 shots on the first day of shooting in December including establishing shots of the setting, long shots and tracking shots of Lucy jogging while listening to music on her phone, point-of-view shots from a passing car belonging to Carlos and Pedro, a close-up of Lucy's ringing phone, and medium shots of Carlos and Pedro exiting their car and approaching Lucy with a bag. The schedule provides details of the location, shot type, description and characters involved for each shot.
Requirements Of The Planning Stage
This document outlines the planning stage requirements for a music video adaptation of "We Don't Talk Anymore" by Charlie Puth and Selena Gomez. It includes a list of locations, camera and lighting equipment, costumes, props, actors, storyboards, blocking plans, mise-en-scene details, purchasing the music, developing a shot list, and proposed shooting schedule. The goal is to use various techniques like lighting, location changes, and props to represent the progression of a friendship deteriorating over time as depicted in the song.
Session 5 semiology & performance analysis
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Coming Of Age Genre Conventions
The document discusses conventions in coming of age films. It analyzes and compares the opening title sequences of the films Boyhood and Juno. Both begin with music and introduce the protagonist through a close-up shot. Boyhood then introduces the main settings and characters through a conversation in a car. Juno transitions to an animated style and introduces locations, but contains no dialogue. The document also lists some common iconography in coming of age films like mixtapes and literature. It identifies typical settings for the genre like schools, outdoors, and bedrooms.
Listening and responding
The document discusses various music activities for children including exploring body percussion, using instruments to create sounds and rhythms, responding to different styles of music through movement and dance, and composing environmental soundscapes. It provides instructions for organizing percussion orchestras and games to develop children's listening skills.
February Air - Lights
This video for the song "February Air" by Lights uses many conventions of the electropop genre, including a creative animated setting, fast editing, and experimental ideas. The bright colorful visuals relate to the upbeat yet melancholy lyrics about missing a relationship. Scenes of the artist on an animated snowy planet match the title and lyrics about being separated from her astronaut boyfriend. Close-ups of the artist promote her image, while shots of her watching the astronaut unseen connect to themes of voyeurism. Intertextual references to comics and children's shows contribute to the magical fairy tale-like world.
Taylor Swift Music Video Analysis
1) The music video depicts a love story set in the 1950s between Taylor Swift's character and her male costar on a film set.
2) It follows a typical narrative structure of establishing equilibrium between the characters, disrupting it when they realize their love isn't real, and failing to repair it when Taylor drives away alone at the end.
3) Cinematography aims to portray an authentic 1950s aesthetic through aerial shots, central close-ups, and lighting changes to match the mood.
Session 2 melodic analysis – horizontal concepts
The document defines and describes various musical concepts used to analyze song structure, including motifs, question and answer phrases, sentences, sections, structural and compositional forms. It then discusses techniques for comparing these elements diachronically (through time), such as melodic repetition, rhythmic repetition, transposition, identical melody with changing harmony, and new answering phrases. Examples of popular songs that demonstrate each technique are provided.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Media storyboard
This document provides a shot-by-shot summary for a horror film titled "Deprived". It describes 48 shots ranging from 1 to 3 seconds in length. The shots include establishing shots, character interactions, transitions using titles and music, the introduction of a sinister character named Emily, and increasing tension and scares as other characters become isolated or threatened by an unknown force. The summary ends by listing the film's title and credits over chilling music.
Music video pre production
The document discusses the pre-production planning for a music video to be filmed for Macklemore's song "Thrift Shop". It will tell a narrative style story through the main character's performance and costume mimicking what Macklemore wore in the original video. Key props will include papers with objects from the song and a skateboard. Filming will take place at a bright abandoned factory for its isolation to avoid interruptions during shooting.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Music theorist andrew goodwin
Andrew Goodwin theorized that music videos can illustrate, amplify, or contradict the lyrics and music of a song, changing how audiences perceive it. He identified five key aspects for audiences to analyze in music videos: thought beats where you "see" the sound; narrative and performance elements; the star image; the relationship between visuals and song; and technical aspects. Goodwin believed matching video elements like editing, scenes, and themes to lyrics, music, and genre conventions can enhance the video and convey different meanings.
Year a y56 roundabout summer
The document summarizes learning about rounds in a music class. It introduces the concept of rounds, has students learn and perform the round "The Human Drum Kit", discusses entry points and different versions of the round "Autumn Leaves", and teaches a new round "Shalom" which students perform in multiple parts while accompanying it with a drone chord and ostinato patterns.
Music video script_template
This document provides a script for a music video with 8 scenes summarized as follows:
1) The intro shows each character getting ready with quick shots as the song introduces them.
2) Establishing landscape shots pan across different mornings as the song's pace is slow.
3) As the song picks up, the lighting and shots get quicker, including low angle shots of characters spinning.
4) A train window view leads to college shots and a sign saying "weekend."
5) Characters and extras are shown dancing at a house party with handheld camera shots.
6) The next morning shows people asleep around the messy house after the party.
7) Flash
Video title script first draft
The document provides a script for a music video for the Joy Division song "She's Lost Control". The script is divided into sections that correspond with parts of the song. Each section describes the shots that would be used and any actions occurring in the video. The video would follow a character who appears to be losing control as it shows her interactions with other people in an urban setting while the song plays.
Present simple
The document discusses the present simple tense in English. It is used to talk about routines, hobbies, and facts. The auxiliary verbs used are do, does, and don't. The structure consists of the subject, verb, and complement. When forming negative and interrogative sentences, do or does is added next to the verb. For affirmative third person sentences, an s is added to the verb. Examples are provided to illustrate these rules.
Treatment sheet - Sunrise - A2 Coursework
1) The document is a treatment for a music video for the song "Sunrise" by the band Our Last Night.
2) The proposed story is about a teenage boy struggling with suicidal thoughts who goes on a journey through woods and barriers as a metaphor for overcoming his suicidal thoughts.
3) Scenes with the band will be incorporated to maintain the rock vibe while keeping the emotional theme of the song, with lighting meant to capture a sunrise atmosphere.
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Bauer would be the preferred media institution to distribute the magazine because they have extensive experience distributing magazines for large audiences in similar genres. As a large, established company founded in 1875, Bauer connects with 19 million consumers weekly through influential brands like Kerrang!, Mojo, and Q. Bauer has successfully developed magazines into broader media platforms, as seen with Kerrang! Radio, suggesting they could also help expand the new magazine beyond print to radio, television, and other outlets to reach an even larger audience.
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Shooting schedule
This document provides a shooting schedule and descriptions for a short film involving a girl named Lucy jogging near a track. It outlines 7 shots on the first day of shooting in December including establishing shots of the setting, long shots and tracking shots of Lucy jogging while listening to music on her phone, point-of-view shots from a passing car belonging to Carlos and Pedro, a close-up of Lucy's ringing phone, and medium shots of Carlos and Pedro exiting their car and approaching Lucy with a bag. The schedule provides details of the location, shot type, description and characters involved for each shot.
Requirements Of The Planning Stage
This document outlines the planning stage requirements for a music video adaptation of "We Don't Talk Anymore" by Charlie Puth and Selena Gomez. It includes a list of locations, camera and lighting equipment, costumes, props, actors, storyboards, blocking plans, mise-en-scene details, purchasing the music, developing a shot list, and proposed shooting schedule. The goal is to use various techniques like lighting, location changes, and props to represent the progression of a friendship deteriorating over time as depicted in the song.
Session 5 semiology & performance analysis
This is the 5th powerpoint of a sort lecture series I gave in 2011 on musicology. This week covered semiology and performance analysis.
Coming Of Age Genre Conventions
The document discusses conventions in coming of age films. It analyzes and compares the opening title sequences of the films Boyhood and Juno. Both begin with music and introduce the protagonist through a close-up shot. Boyhood then introduces the main settings and characters through a conversation in a car. Juno transitions to an animated style and introduces locations, but contains no dialogue. The document also lists some common iconography in coming of age films like mixtapes and literature. It identifies typical settings for the genre like schools, outdoors, and bedrooms.
Listening and responding
The document discusses various music activities for children including exploring body percussion, using instruments to create sounds and rhythms, responding to different styles of music through movement and dance, and composing environmental soundscapes. It provides instructions for organizing percussion orchestras and games to develop children's listening skills.
February Air - Lights
This video for the song "February Air" by Lights uses many conventions of the electropop genre, including a creative animated setting, fast editing, and experimental ideas. The bright colorful visuals relate to the upbeat yet melancholy lyrics about missing a relationship. Scenes of the artist on an animated snowy planet match the title and lyrics about being separated from her astronaut boyfriend. Close-ups of the artist promote her image, while shots of her watching the astronaut unseen connect to themes of voyeurism. Intertextual references to comics and children's shows contribute to the magical fairy tale-like world.
Taylor Swift Music Video Analysis
1) The music video depicts a love story set in the 1950s between Taylor Swift's character and her male costar on a film set.
2) It follows a typical narrative structure of establishing equilibrium between the characters, disrupting it when they realize their love isn't real, and failing to repair it when Taylor drives away alone at the end.
3) Cinematography aims to portray an authentic 1950s aesthetic through aerial shots, central close-ups, and lighting changes to match the mood.
Session 2 melodic analysis – horizontal concepts
The document defines and describes various musical concepts used to analyze song structure, including motifs, question and answer phrases, sentences, sections, structural and compositional forms. It then discusses techniques for comparing these elements diachronically (through time), such as melodic repetition, rhythmic repetition, transposition, identical melody with changing harmony, and new answering phrases. Examples of popular songs that demonstrate each technique are provided.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Media storyboard
This document provides a shot-by-shot summary for a horror film titled "Deprived". It describes 48 shots ranging from 1 to 3 seconds in length. The shots include establishing shots, character interactions, transitions using titles and music, the introduction of a sinister character named Emily, and increasing tension and scares as other characters become isolated or threatened by an unknown force. The summary ends by listing the film's title and credits over chilling music.
Music video pre production
The document discusses the pre-production planning for a music video to be filmed for Macklemore's song "Thrift Shop". It will tell a narrative style story through the main character's performance and costume mimicking what Macklemore wore in the original video. Key props will include papers with objects from the song and a skateboard. Filming will take place at a bright abandoned factory for its isolation to avoid interruptions during shooting.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Music theorist andrew goodwin
Andrew Goodwin theorized that music videos can illustrate, amplify, or contradict the lyrics and music of a song, changing how audiences perceive it. He identified five key aspects for audiences to analyze in music videos: thought beats where you "see" the sound; narrative and performance elements; the star image; the relationship between visuals and song; and technical aspects. Goodwin believed matching video elements like editing, scenes, and themes to lyrics, music, and genre conventions can enhance the video and convey different meanings.
Year a y56 roundabout summer
The document summarizes learning about rounds in a music class. It introduces the concept of rounds, has students learn and perform the round "The Human Drum Kit", discusses entry points and different versions of the round "Autumn Leaves", and teaches a new round "Shalom" which students perform in multiple parts while accompanying it with a drone chord and ostinato patterns.
Music video script_template
This document provides a script for a music video with 8 scenes summarized as follows:
1) The intro shows each character getting ready with quick shots as the song introduces them.
2) Establishing landscape shots pan across different mornings as the song's pace is slow.
3) As the song picks up, the lighting and shots get quicker, including low angle shots of characters spinning.
4) A train window view leads to college shots and a sign saying "weekend."
5) Characters and extras are shown dancing at a house party with handheld camera shots.
6) The next morning shows people asleep around the messy house after the party.
7) Flash
Video title script first draft
The document provides a script for a music video for the Joy Division song "She's Lost Control". The script is divided into sections that correspond with parts of the song. Each section describes the shots that would be used and any actions occurring in the video. The video would follow a character who appears to be losing control as it shows her interactions with other people in an urban setting while the song plays.
Present simple
The document discusses the present simple tense in English. It is used to talk about routines, hobbies, and facts. The auxiliary verbs used are do, does, and don't. The structure consists of the subject, verb, and complement. When forming negative and interrogative sentences, do or does is added next to the verb. For affirmative third person sentences, an s is added to the verb. Examples are provided to illustrate these rules.
Treatment sheet - Sunrise - A2 Coursework
1) The document is a treatment for a music video for the song "Sunrise" by the band Our Last Night.
2) The proposed story is about a teenage boy struggling with suicidal thoughts who goes on a journey through woods and barriers as a metaphor for overcoming his suicidal thoughts.
3) Scenes with the band will be incorporated to maintain the rock vibe while keeping the emotional theme of the song, with lighting meant to capture a sunrise atmosphere.
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Knowledge Based Trust: Estimating the Trustworthiness of Web Sources
This document proposes a new approach called Knowledge-Based Trust (KBT) to estimate the trustworthiness of web sources. KBT relies on endogenous signals like the correctness of factual information provided by each source, rather than exogenous signals like hyperlinks. Facts are extracted from sources using information extraction, and a probabilistic model is used to jointly estimate the correctness of facts and accuracy of sources. This distinguishes errors made during extraction from factual errors in sources. The approach is evaluated on 2.8 billion facts extracted from the web to estimate the trustworthiness of 119 million webpages.
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Similar to A2 media studies – Music Video
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The music video for "See You Again" by Wiz Khalifa featuring Charlie Puth pays homage to the late actor Paul Walker. It uses footage from the Fast and Furious film series to memorialize Walker's character and time in the films. The song was written for the Furious 7 soundtrack as a tribute after Walker's death. It became hugely popular, receiving over 1.15 billion views on YouTube and helping fans say goodbye to both Walker and his character.
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This music video demonstrates characteristics of the indie rock genre. It has a narrative element following a couple struggling to marry due to the female's father's disapproval, and performance elements showing the band playing their instruments. Close-ups of the band help make the performance feel personal. The lyrics and visuals relate through shots that illustrate the words. The video draws on narrative theories around character types and applies the disruption-recognition-repair structure.
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The document analyzes the cinematography techniques used in music videos for several popular songs. It discusses elements like camera shots, lighting, mise-en-scene, and how they help convey the themes and moods of the songs. For each video, it describes the camera shot, lighting, mise-en-scene elements, and provides a brief context about the narrative or message of the song. The document aims to understand how visual elements in music videos complement and enhance the listening experience.
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The music video for Ed Sheeran's song "The A Team" tells the story of a young homeless woman struggling to survive. Filmed in black and white, the video follows the protagonist as she sleeps on a park bench, busks for money, and eventually resorts to prostitution. Throughout the video, close-up shots are used to show the protagonist's facial expressions and vulnerability. Symbolic props like ecstasy pills foreshadow the protagonist's tragic ending. The video aims to represent the real struggles faced by less fortunate individuals and appeals to audiences aged 16-25 by exploring sensitive social issues.
Music video analysis – all cried out n
The music video takes a narrative genre, telling the story of a woman leaving her partner. She packs up his belongings and embarks on a trip with friends to recreate an explosion seen on TV, blowing up his things on a yacht. Various shots and imagery are used to illustrate the song's meaning and show the woman gaining power and freedom. Stylistic elements like costumes, locations, and camerawork emphasize themes of empowerment, criminality, and the characters' control over their lives.
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The music video for "Chelsea Dagger" by The Fratellis has several characteristics common to indie rock music videos. It is performance-based, with long shots of the full band playing their instruments on stage. It also includes a brief narrative section showing burlesque dancers, referencing the lead singer's wife's career. Low-key lighting, minimal sets and edits, and a retro color palette contribute to its low-budget, indie aesthetic. Gender roles are traditional, with the camera focused mostly on the all-male band but also sexualizing the featured women. Technical elements like camera movements and shots are used to depict lyrics and enhance the storytelling.
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The document provides an analysis of three post-hardcore music videos: "If You Can't Hang" by Sleeping with Sirens, "Perspectives" by Violet, and "Your Guardian Angels" by The Red Jumpsuit Apparatus. Each video depicts the band aggressively playing their instruments in dark settings while portraying emotions like anger, addiction, and depression relating to the song's themes of relationships and loss. Common shots include close-ups of band members' faces and tattoos to appeal to stereotypes of the genre's fans.
Pop music video analysis
The document analyzes several music videos including Freya Riding's "You Mean the World to Me", Maroon 5's "Girls Like You" featuring Cardi B, and Dua Lipa's "IDGAF". It discusses the conventions used in each video such as introducing characters, telling a story, use of flashbacks and flashforwards, and depicting abstract ideas. Elements like camerawork, lighting, staging, and choreography are examined. Key themes of family, female empowerment, and moving on from heartbreak through self-love are explored.
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The music video adheres to several conventions of heavy metal genre videos. It features dark costumes, dim lighting, and the lead singer performing with a distressed look. It also includes symbolic elements like dark figures and the singer bleeding black blood. These visuals are meant to represent the dark and angry tones of the song lyrics. The video also includes conceptual scenes of a man being chased and killed by cloaked figures, representing his struggle with inner demons. Overall, the video uses common heavy metal conventions and symbolism to visually represent and amplify the emotions and themes in the song.
Written music video analysis rock
The music video depicts the band performing in a dimly lit basement, with the lead singer looking distressed and not smiling. Conceptual scenes show a man being chased and captured by dark cloaked figures, who cut him open so that black blood oozes from his wound. This matches the dark and sinister lyrics. The video conforms to conventions of the metal genre through its dark atmosphere, use of horror elements, and emphasis on performance over narrative.
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This document analyzes and summarizes several music videos using narrative and film theories. It discusses how the Wolf Alice video "Moaning Lisa Smile" fits Vladimir Propp's character archetypes and Todorov's narrative structure theories. It also examines how the Human League video "Mirror Man" relates its visuals to lyrics and features close-ups of the artist, as outlined by Andrew Goodwin. Finally, it analyzes how the Foster the People video uses retro style to fit the era of Britpop and tells a romance narrative through its shots of couples.
Pitch
The document discusses plans for a music video and album cover for the band Alt-J. It chooses the song "Breezeblocks" which tells a story of an abusive relationship. Research found the target audience is ages 16-25 who prefer alternative music. Two characters, Thom and Autumn, are introduced who fit the target profile. Locations of a house and woods are selected - the house tells the relationship story and woods is for a chase scene. The album design folds out unconventionally and features lyrics. The music video follows the female character through close-ups and a chase, using techniques to show emotion and vulnerability while the band performs. It ends on her cliffhanging expression.
Media language
The music video for Beyoncé's "If I Were a Boy" portrays the artist and her boyfriend in reversed gender roles. Through editing, camera shots, and sound, the video follows a day in their life together with Beyoncé taking on stereotypically masculine roles like a police officer and her boyfriend taking on feminine roles like cooking. This reinforces the theme of role reversal explored in the song's lyrics about understanding each other's perspectives. Close-up shots are used to highlight the emotions of the characters and increase tension between Beyoncé and other people. The video suggests men cannot keep their eyes off the artist and portrays her in an objectified manner for the male gaze.
Music video analysis worksheets ms word version
The document provides analysis questions for students to answer about gender roles, race, sexuality, materialism, and violence depicted in various music videos. For the video "Dilemma" by Nelly and Kelly Rowland, the questions examine how the male and female artists are dressed and their body language. For "Beautiful" by Snoop Dogg and Pharrel, the questions focus on the races represented and how people of different races are portrayed. The analysis of "Wrecking Ball" by Miley Cyrus examines the sexually explicit content and messaging.
Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters and narratives from a heterosexual male perspective, objectifying women.
- Examples are given of how these theories have been applied in analyzing specific music videos.
Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters from a heterosexual male perspective, objectifying women and making them passive while men are active.
- Examples are given of how these theories have been applied or exemplified in various music videos.
Andrew Goodwin’s theory and music videos
Andrew Goodwin is a professor who has published works analyzing music videos. He identified 6 key factors that define music videos: 1) Demonstrating genre characteristics 2) Relationships between lyrics and visuals 3) Relationships between music and visuals 4) Meeting record label demands 5) Frequent references to looking 6) Intertextual references. Goodwin explains that music videos link lyrics and visuals/song and artist to construct meaning as advertisements for the artist. He is interested in media aesthetics, cultural theory, popular music and how music videos can anchor meaning for consumers and companies.
A2 summer term_homework
The video summarizes and analyzes 4 music videos of different genres:
1) "Dreamers" by Savoir Adore is an electropop video with mystical, dreamlike elements like masks and slow camerawork. It portrays the female singer as powerful rather than sexualized.
2) "Elastic Heart" by Sia features Maddie Ziegler and Shia LaBeouf in nude-colored costumes, with close-ups showing emotion and power dynamics between them.
3) "Pieces" by Robin Stjernberg uses a narrative format and slow motion to enhance the emotional intensity as the singer crashes through glass after an argument.
4) "Ride" by Twenty
Performance narrative and conceptual
The document discusses three types of music videos: performance videos that feature the artist performing their song, often with dance elements; narrative videos that tell a story inspired by or suggested in the lyrics, like a mini-film with a beginning, middle, and end; and conceptual videos that use symbolism and imagery to represent themes in the song rather than directly illustrating the lyrics. Examples provided are Nirvana's "Smells Like Teen Spirit" for a performance video, Aerosmith's "Cryin'" for a narrative video telling the story of a breakup, and Adele's "Rolling in the Deep" for a conceptual video using symbolic scenes to represent the emotional impact of a past relationship without a clear
Conventions of a music video
The document discusses several conventions of music videos, including narrative/performance, sound, camera techniques, editing, lighting/colors, and performance shot types. It analyzes the music videos for "Airplanes" by B.O.B. featuring Hayley Williams and "Love the Way You Lie" by Rihanna featuring Eminem. Key elements like locations, props, costumes, and editing are described and related to conveying mood. Performance shots focus on emotion through close-ups while maintaining a balance between male and female artists.
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How effective is the combination of your main product and ancillary texts?
1) The author created a digipak, posters, and music video to promote a band. There is continuity between the elements through consistent use of color, themes, and artwork.
2) The digipak, posters, and music video each feature mysterious, uncertain imagery in shades of pink and red to match the band's style.
3) Continuity between marketing elements helps audiences recognize the products and attracts the right target audience. It makes the products seem more cohesive and appealing.
Conventions
This document summarizes Alex Townsley's media product which is a digipak for the band Alt-J. The digipak challenges conventions in several ways: the artwork is abstract rather than showing the band; iconic imagery from the music video is edited for the CD/DVD rather than using the standard front cover artwork. The posters also challenge conventions by focusing on a narrative about domestic violence rather than more typical band promotion. The music video similarly challenges conventions through its shocking domestic violence storyline and use of unconventional camera techniques like breaking the 180 degree rule. Overall, the digipak and accompanying materials challenge conventions in their artwork, narrative choices, and filming style.
Digipak final
The document summarizes the design choices for a digipak album cover for the band Alt-J. The front cover features artwork that fans found appealing and reflected the band's mysterious sound. For continuity, the back cover uses the same image but a different part. Inside pages continue the artwork and include a sleeve with lyrics and photos. The CD and DVD designs feature edited images from a music video to keep similar colors throughout the digipak design.
Images for tour poster
We are looking for images to use on a tour poster promoting an upcoming concert tour. The poster will feature the band's name and tour dates in a large font at the top, with smaller text and images below highlighting the different cities on the tour. We need high resolution photos that capture the energy and excitement of the band's live show to help sell tickets.
Images for tour poster
We are looking for images to use on a tour poster promoting an upcoming concert tour. The poster will feature the band's name and tour dates in a large font at the top, with smaller text and images below. Images that capture the band's energetic live shows and appeal to fans of rock/alternative music styles are preferred.
Creating Artwork
This document discusses the process of selecting artwork for an album cover. Photos were taken and heavily edited on Photoshop to achieve an abstract style. Two options were narrowed down based on discussions within the group. To make a final decision, the target audience was asked which piece they preferred, with approximately 66% choosing the artwork arrowed in grey. This was selected as the best option based on the majority vote.
Magazine advertisements
This document analyzes and compares three different magazine advertisements for music bands.
The first advertisement is for Friendly Fires and targets 17-20 year olds. It effectively represents the band as attractive to sell their album by using connotations from the location that suggest the music is lighthearted.
The second is for Band of Skulls and targets a wider 17-30 audience since it mentions 7" vinyl. It lacks showing the band but effectively uses an image of fire to make the audience remember the single title.
The third is for Blink-182 targeting a wide 16-35 range since they have been together over 20 years. It is concise by immediately showing key details but could be improved by
Digipak
This document discusses and analyzes several CD/DVD covers, including covers for albums by Alt-J, Bastille, and Angels & Airwaves. It also proposes an unconventional digipak layout for an Alt-J album that displays the CD on one side and DVD on the other, with a sleeve containing lyrics and band information in the middle. Finally, it mentions developing unique artwork for the digipak that reinforces themes of individuality.
Digipak
This document is a CD/DVD case for the band Alt-J and their song "Breezeblocks". The case likely contains a CD or DVD with the song or album on it. "Breezeblocks" is a song by the English indie rock band Alt-J, originally released in 2012 on their debut studio album An Awesome Wave.
Alt j history
An alternative indie pop band from Leeds, UK called Alt-J formed in 2007 when four students from Leeds University met. They recorded their debut album in Brixton after graduating and spent two years rehearsing before signing with Infectious Records in 2011. Their first release was a 4-track EP titled "∆" in October 2011 which included their song "Breezeblocks".
Alt-J history
Alt-J is a British alternative indie pop quartet formed in 2007 by four members who met at Leeds University. They recorded their debut album in their rooms after graduating from university. The band spent two years rehearsing before signing with Infectious Records in 2011. Their first release was a 4-track EP in 2011 that included the songs "Breezeblocks" and "Tesselate".
A2 media studies – music video
The music video will tell the story of an abusive relationship through the song "Breezeblocks" by Alt-J. It will follow a woman character and show her extreme emotions with close-ups as an "invisible" band performs in the background. The video will be filmed in a small house and use techniques like high angle shots and edits to convey the girl's vulnerability and the man's power in their unbalanced relationship depicted in the song.
A2 media studies – music video
The music video will tell the story of an abusive relationship through the song "Breezeblocks" by Alt-J. It will follow a woman character and show her extreme emotions with close-ups as she endures the relationship. Throughout the video, the invisible band will perform the song. The director will use techniques like high angle shots and various edits to convey the vulnerability of the woman and power of her abusive partner.
Photo plans
The photographer plans to take close-up, personal photos that create an immediate bond between the artist and viewer. Research of similar media found close-up photos to be common and effective in those genres. Close-up photos will be used to connect the artist and viewer.
Existing products (Contents pages)
The document discusses existing research on the design elements of a music magazine. It finds that:
1) A red, black, and white color scheme creates a feeling of simplicity and conciseness that appeals to the target audience.
2) A mixture of posed and naturalistic photos provides a good balance of stories and intimacy between artists and readers.
3) The target audience prefers more images than text based on research, a style this magazine employs.
Existing product research (front cover)
The front cover of the magazine uses various design elements to appeal to its target audience. The large central photograph dominates the cover and uses a color scheme of black, white, yellow, and red to convey a sense of danger and recklessness. Short text and an informal writing style create a casual tone. The slanted layout and mix of fonts give an unorganized, rebellious feel. Together, these visual and textual elements are aimed at the magazine's target readership.
Evaluation
The document analyzes the conventions used in magazine front covers and discusses how the student's media product both incorporates and challenges some of these conventions. It examines elements like mastheads, headings, color schemes, photography styles, writing styles, coverlines, and barcodes/prices/dates. The student aims to appeal to their target audience while also creating a more simplified and professional design.
Article ideas
The document provides ideas for articles about a band, including interviewing a band member about a new album or tour, writing about a band's anniversary such as 20 years of the band Blink, or covering the band performing at a music festival.
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A2 media studies – Music Video
- 1. A2 Media Studies – Music Video Alt-J - Breezeblocks
- 2. About the song and key themes The basic outline of the song is the story of an unbalanced relationship which is the subject to violence – the song starts at an all time low and the outro is a plea for forgiveness.
- 3. Idea Location – Small house Characters – ‘Invisible’ band (Four members), women, man Key props – band equipment, dark/dull clothing.
- 4. Outline The video basically follows the women character in the song – many shots of close ups/extreme close ups will be used to display extreme emotion. All the way through the video there will be a band performing the song (the characters cannot see them). I will use a variety of techniques such as POV high angle shots to reflect the vulnerability of the girl and the power of the man. Also I will use a variety of edits (e.g. fades, dissolve)