Digipak
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This document is a CD/DVD case for the band Alt-J and their song "Breezeblocks". The case likely contains a CD or DVD with the song or album on it. "Breezeblocks" is a song by the English indie rock band Alt-J, originally released in 2012 on their debut studio album An Awesome Wave.
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How effective is the combination of your main product and ancillary texts?
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The document summarizes the design choices for a digipak album cover for the band Alt-J. The front cover features artwork that fans found appealing and reflected the band's mysterious sound. For continuity, the back cover uses the same image but a different part. Inside pages continue the artwork and include a sleeve with lyrics and photos. The CD and DVD designs feature edited images from a music video to keep similar colors throughout the digipak design.
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An alternative indie pop band from Leeds, UK called Alt-J formed in 2007 when four students from Leeds University met. They recorded their debut album in Brixton after graduating and spent two years rehearsing before signing with Infectious Records in 2011. Their first release was a 4-track EP titled "∆" in October 2011 which included their song "Breezeblocks".
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Alt-J is a British alternative indie pop quartet formed in 2007 by four members who met at Leeds University. They recorded their debut album in their rooms after graduating from university. The band spent two years rehearsing before signing with Infectious Records in 2011. Their first release was a 4-track EP in 2011 that included the songs "Breezeblocks" and "Tesselate".
A2 media studies – Music Video
The music video will tell the story of an abusive relationship through the perspective of the female character. It will follow her as the band Alt-J performs the song in the background, unseen. The video will use close-ups and point-of-view high angle shots to convey the girl's vulnerability and the man's power over her, and will include fades and dissolves to transition between scenes depicting the decline of the relationship from its low point to a plea for forgiveness at the end.
A2 media studies – music video
The music video will tell the story of an abusive relationship through the song "Breezeblocks" by Alt-J. It will follow a woman character and show her extreme emotions with close-ups as an "invisible" band performs in the background. The video will be filmed in a small house and use techniques like high angle shots and edits to convey the girl's vulnerability and the man's power in their unbalanced relationship depicted in the song.
A2 media studies – music video
The music video will tell the story of an abusive relationship through the song "Breezeblocks" by Alt-J. It will follow a woman character and show her extreme emotions with close-ups as she endures the relationship. Throughout the video, the invisible band will perform the song. The director will use techniques like high angle shots and various edits to convey the vulnerability of the woman and power of her abusive partner.
Photo plans
The photographer plans to take close-up, personal photos that create an immediate bond between the artist and viewer. Research of similar media found close-up photos to be common and effective in those genres. Close-up photos will be used to connect the artist and viewer.
Existing products (Contents pages)
The document discusses existing research on the design elements of a music magazine. It finds that:
1) A red, black, and white color scheme creates a feeling of simplicity and conciseness that appeals to the target audience.
2) A mixture of posed and naturalistic photos provides a good balance of stories and intimacy between artists and readers.
3) The target audience prefers more images than text based on research, a style this magazine employs.
Existing product research (front cover)
The front cover of the magazine uses various design elements to appeal to its target audience. The large central photograph dominates the cover and uses a color scheme of black, white, yellow, and red to convey a sense of danger and recklessness. Short text and an informal writing style create a casual tone. The slanted layout and mix of fonts give an unorganized, rebellious feel. Together, these visual and textual elements are aimed at the magazine's target readership.
Institutions
Bauer would be the preferred media institution to distribute the magazine because they have extensive experience distributing magazines for large audiences in similar genres. As a large, established company founded in 1875, Bauer connects with 19 million consumers weekly through influential brands like Kerrang!, Mojo, and Q. Bauer has successfully developed magazines into broader media platforms, as seen with Kerrang! Radio, suggesting they could also help expand the new magazine beyond print to radio, television, and other outlets to reach an even larger audience.
Evaluation
The document analyzes the conventions used in magazine front covers and discusses how the student's media product both incorporates and challenges some of these conventions. It examines elements like mastheads, headings, color schemes, photography styles, writing styles, coverlines, and barcodes/prices/dates. The student aims to appeal to their target audience while also creating a more simplified and professional design.
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