This is a presentation given by Fred Castagnac, Azendoo CMO.

1. The Startup
Communication Strategy
Azendoo

2. From a TRADITIONAL
communication
to
an INTERPERSONAL
communication

3. I need to attract
USERS.
I need to be HEARD and SEEN.

4. But I need to create a
RELATIONSHIP with my audience.
I need to build a COMMUNITY
a FAMILY.

5. « Traditional Marketing talks
at people.
Content marketing talks
with them. »

6. From Traditional Marketing
to
Content Marketing
- Press Relations

8. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking

10. « Rediscover Teamwork »

12. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging

14. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging

15. Be an expert on other blogs

16. Invite experts on your blog

17. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events

18. Azendoo Meetups
Paris
Bordeaux

19. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events Speaker

20. Speak up at events

21. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events Speaker
- Partnerships

23. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events Speaker
- Partnerships Cross Com

25. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events Speaker
- Partnerships Cross Com
- Web Marketing

26. Adwords Campaigns

27. Promoted Content

28. From Traditional Marketing
to
Content Marketing
- Press Relations News Jacking
- Blogging Guest Blogging
- Events Speaker
- Partnerships Cross Com
- Web Marketing Targeted offers

29. Azendoo For Education

30. To sum up
- Humanize your product with your
communication
- Your team is your best communication tool
- Influence
- Create & develop unique relationships
- Take the best of your tools

31. To go further
Develop an « enchanted »
experience.

32. Azendoo Ambassadors

33. Use powerful 1 to 1 communication
tools

34. Thank you !
Fred Castagnac
Azendoo CMO
fred@azendoo.com
@fredcastagnac