The document discusses how the author designed three media products - a music video, advertisement poster, and digipac - for a pop artist named Phoebe Cooper. To make the products feel cohesive and professional, the author ensured consistency across key elements like color scheme, logo/font, and camera shots. A vibrant color palette of blues, whites, and blacks was used throughout to suit the pop genre. Medium and close-up shots of the artist were used to emphasize her status and appeal to the target audience. Small props from the music video were deliberately excluded from the other products to encourage audiences to watch the full video.

1. How effective is the combination of your main product and ancillary texts
The research and planning I constructed and collected throughout my media coursework allowed me
to see how that within the music industry, artists products more often albums are presented to have a
particular style that often reflects that particular artists genre of music whether it be Pop or rock etc.
Nerveless disregarding the genre of music each album keeps the design and theme consistent
throughout the product. The purpose of this convention is to allow product being promoted and
advertised by the artists easily identifiable and recognisable by their chosen target audience, as well
as enabling the audience to familiarize with the artist if they often present the same style on each of
their albums which can help with promotion and popularity of the artist. So for me to follow this
particular convention will help present my product as being more realistic within the media industry.
Therefore when designing my own product, I attempted to reflect these ideas and principles in order
to attract my target audience as like a professional media product. In order for me to do this, I ensured
I had certain aspects that were constant within all 3 of my products, such as colour scheme, font
(logo) and camera shot.
To ensure that I had a sense of continuity and flow in my ancillary tasks, I felt it would be a useful to
create a logo which is a small design that is connected with an organization to identify their product,
therefore having this featured on both my digipac and poster my target audience would be easily
recognise and associate my artists product by the use of chosen font design. For example many A list
music artists have their own logo such Jessie j and Miley Cyrus media products are identified simply
due to their logo that has been created in order to be associated partially with them. Using a logo also
increases the popularity within the industry even outside their target audience, other member
eventually gasp their logo and associate it to them, which is an aspect I wanted to create for my own
artist.
Before the construction process of my music video, advertisement poster and digipac, I researched
into the colours often presented in the genre of pop music and from my findings I created a colour
scheme that I would incorporate to allow an interrelationship and continuality throughout all three
products presenting them as professional products. My colour pallet consisted of vibrant, elegant,
shocking bold colours, which was suitable for the genre of pop and they style I was trying to creating
in my music video with the consistent use of different shade of blues, white and black. I felt the use of
this colour would help create the elegant stylized music video as well as linking the lyrics of the songs,
which help present my artist as sassy, glamorous and independent which are characteristics that my
target audience look up too and admire presenting her as a role model to the younger generation. The
costume my artist is pictured in also ties in with the colour pallet of silver and black and is used in all
three products again creating a link between all three media products.

2. In order to highlight that Phoebe Cooper is the only artist and is the focal point throughout all 3
products, I have ensured that I used either medium shots or close ups this really emphasises status
position within the products that she is the main centre of attention. This type of angles also highlights
her facial features to engage and appeal to the target audience as the target audience are often
intrigued by an artist appearance. I also wanted to reflect my artist’s personality through their use of
the camera shot presenting her star image of confident, independent yet glamour women and I felt
this was portrayed well through my choice of camera angles chosen for my final 3 media products. By
using the connection of the central and close up shots I am inflecting this sense of direct mode of
address upon the target audience, it makes the each audience member feel relatable on a personal
level towards the artist. Although on the inside panel of my digipac I have used the rule of third , I
have used this so that even though the artist isn’t in the centre of the shot , the audience naturally
gravitate their eyes towards her before anything else.
Some of the small props used within the music video such as the watch and champagne glass are not
featured on any of the 3 products. I did this deliberately as these are aspects that aren’t essential to
the music video and I didn’t wanted to portray watch features in the music video, therefore they would
be more intrigued and inclined to watch the music video. Overall the iconography I have incorptarted
throughout the tasks confirms that there is an association between the artist and all these aspects,
therefore making the overall outcome of the products effective and interlink with one another.