A2 media evaluation

1. Q2: HOW EFFECTIVE IS
THE COMBINATION OF
YOUR MAIN PRODUCT
AND ANCILLARY TEXTS?

2. My Music Video
My music video consists of my actress getting
over her ex as the video follows the narrative of
the lyrics. A lot of ‘girl power’ is enforced
throughout the music video which helps to
attract a young female audience which is the
main audience that I was trying to attract. I have
done this through the use of mise-en-scene,
editing and cinematography in order to produce
a professional looking and realistic music video. I
have purposely used a lot of close ups
throughout my music video to clearly show my
actresses emotions which helps the audience to
focus on and understand the narrative. I have
also used lots of other features such as lip
syncing and props in order to develop my
narrative. However, drifting away from my target
audience I believe that it also attracts males as
stated in Mulvey’s Male Gaze Theory as my
actress is very attractive. My music video links
with real life issues and films which my target

3. Promotion Poster
For my album promotion poster I have created a
product that will attract my target audience by using
the appropriate colours and efficient use of images.
The main colour I have used is lilac alongside yellow
text as the colour contrast helps the text to stand out.
I have kept my poster quite simple and straight to the
point by including a medium close up of my artist so
that audiences can instantly tell who it is along with
minimal text so that the poster is not too confusing. I
have also included logos of the places that the album
is available from which is a key convention of this
kind of posters. My poster has a very girly feel to it
which links well with the music video as like
mentioned previously my music video is based on
breaking up from an ex and the girl power that comes
with getting over him and therefore helps to attract
the correct kind of audience. I knew that the image of
my artist was going to be the most important feature
of the poster as it is what audiences are instantly
going to recognise. I took several images in order to
find one that was good enough to stand out on my
promotional poster. I experimented with different
angles and poses and tried taking images with my
actress in different costumes.

4. Images Taken For My Promotion Poster
I ensured that my artists hair and makeup was done like it was in the music video
to create continuity between both the poster and the music video so that audiences
can recognise and distinguish my artist between the different media products.

5. Digipak
My digipak links with the same theme as both my
promotional poster and ancillary texts. I used the same
colour scheme and text font on my digipak as I did for
the promotional poster. I also included images of sights
around London such as the London Eye in my digipak
as they link with where the music video is set which
again creates continuity between my media products. I
used a close up image of my artist on the front cover of
my digipak as this is a typical convention of an album
front cover as it instantly shows the audience who the
artist is. For the disk covers I kept them quite simple
however I believe that the large text is effective as it
stands out and is very clear. On the back of my digipak I
included my track list in bold writing so that the
audience can easily read the tracks. All of these track
names sound like and represent pop songs which
creates verisimilitude to my product. I believe that this
track list helps to address the fact that my album is
based on pop music.

6. Combination Of All Three Products
Overall, I believe that all three of my media products do have cross media convergence as they all
come together and include continuity. I think that all of my products look realistic and professional
and could be sold and be successful particularly as they all link together. The colour schemes are
themes are what help the products link together.
Where would my album be
promoted?
I believe that my poster would
feature in magazines such as ‘Top of
the Pops’ and ‘Shout’ as these
magazines are very suitable for
targeting my audience as they are
pop music magazines for young
people.
How would I price my products?
I have done research into existing
digipaks and have found that a
reasonable price to sell my product
at would be around £14.99. I believe
that this is a reasonable price for my
target audience. I would also sell my
soundtrack on iTunes for £0.99
which is the typical price for a single
track on this platform and would sell
the music video at £1.89 as again I
think this is a reasonable price for
my target audience.
Justin Bieber –Believe
Digipak £14.63