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1. My aim with this specific magazine advertisement, was to
highlight the narrative directly. Therefore, this is why I made to
choice to merge two faces together, therefore, this connotes
two parallel lives somehow merge to become one. I also
included the song title and the band name on the poster, as
these are conventions which are of a high significance and
therefore need to be situated in a large font and of a large size,
therefore the language is clear and noticeable for the audience
to recognise. Especially when the poster is located in a range of
different locations. The aim is to have a wide target audience,
who can immediately identify with the magazine
advertisement, as a result of the specific language used. I also
included social networking site logos, this allowed me to link in
with the target audience. This allows them to form their own
language and opinions online, therefore this allows the
magazine advertisement to link directly with them. On the
magazine advertisement, I also included a quote from a well
known newspaper, who is successful and easily recognisable.
As this a convention that I had seen lots of times during the
planning and research stages, it also allows the audience to
realise the high standard of the single being produced.

2. The ideas and values that I was trying to create
consisted of life lessons predominantly. I was
attempting to encourage people and educate the
audience slightly in relation to the standard of life.
As within the magazine advertisement, I used mise-
en-scene such as make-up, costumes and hair styles
to identify her as poor and unlucky, and to connote
that she was living in some kind of poverty. Also, I
used cinematography, as I used a close up to
identify the following things I have should
highlighted within the aspect of mise-en-scene. I
also used the same aspects of mise-en-scene, such
as make-up, hair styles and outfits within the
second half of the girl on the magazine
advertisement. But I completed this to a much
higher standard, as I had to ensure that the contrast
was clear and that I had completed to magazine
sufficiently in order for this to be easily established.
I also used the same camera angles to try and
produce connotations of a similar message between
the two characters. I also merged the two faces
together, to produce the idea that they were
connected and the same person and this was idea
was expanded within the music video.

3. The magazine advertisement is likely to feature in
magazine but discussed in newspapers, as I have
supported this idea within the production of my digipak.
Therefore, it is likely to magazine advertisement will
feature within music magazines such as the NME. As
popular record labels and popular magazine publication
companies are likely to work together. As this way, they
can use each other to expand financially and socially
within the community, this can also lead to globalisation.
It could also feature at other locations, such as bus
stops, on buses, in music shop windows etc. Such as
HMV, as they are also likely to work together. As Bastille
are currently quite a large and successful band and are
reaching their peak point, it is more likely that music
shops such as HMV will allow these magazine
advertisements to placed up on the walls, as they will
encouarge and larger audience and more customers,
also financial and social benefits will come from this, as
the majority of the audience are made up of people
from the middle of the economic working class scale.

4. As previously discussed, the audience are likely to
be made up of young people aged 16-24,
predominantly based upon girls, as stereotypically
girls are the ones who enjoy listening to songs
about love and are more open in terms of sharing
their feelings and emotions. Also, because the
singers are male, females are likely to adore them,
as this is representation of boy bands that record
labels and managers are likely to create. They try
and dress them in an appropriate way and
therefore more boys are likely to admire them and
try and adapt themselves to be more like the band
members. In terms of the magazine advertisement,
it is likely that it will cause some confusion and
curiosity within the audience as it will stimulate
emotion. As girls will have sympathy for the poor
and ragged young female character on the left, and
boys will not like her and they will not be able to
relate or connect with her situation. Whereas, the
posh and stylish girl on the left will be more liked,
as boys will be attracted to her and girls will aim to
be more like her.

5. The representation of the posh girl and the
poor girl is majorly reflective of the narrative
within the music video. I have followed this
particular narrative as I feel it was original
and not a direct duplicate of things which
producers create on a regular basis within the
media industry. I have made the cast member
the same person, and therefore I can have
two direct narratives linking together. I
experimenting when trying to produce ways
in which I can transfer this onto my magazine
advertisement. I then decided on a final idea
of merging the two people together, I used
Photoshop to edit the faces and push them
together proportionally, so it then looked
realistic. Therefore, I have then created two
different representations of the females, and
two contrasting ideas which the audience will
discuss and it will stimulate thought from
within them.