This document discusses the audience feedback the student received during various stages of their film project. They conducted surveys to get feedback on initial film concepts and characters. This influenced their choice of film and the development of characters. Feedback on early trailers prompted edits to improve the flow and add sound effects. Multiple logo designs were tested and feedback led to adjustments to color scheme, text size, and lines to create a logo that fit the horror genre. The audience feedback helped strengthen various elements of the project and create a consistent brand across media.