1. Overview of APM
vision and strategy
Andrew Bragg
East of England AGM
11 April 2013

2. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

3. APM charitable objective
“To advance the science, theory and
practice of project and programme
management for the public benefit”
and
portfolio

4. APM in transition
 From Gentlemen‟s Club
 To Professional
Membership Organisation
 To proposed Chartered
Body:
– “helping create and
maintain the profession
for society”.

5. Engineering &
Construction
80% Everything else
20%
APM membership by sector - indicative historical split

7. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

9. Source: Business Secretary Vince Cable MP, The Times CEO Summit, June 2012
“What we have already learnt is
that Britain is actually rather
better at organising big projects
than we often gave ourselves
credit for – on budget, on time
and without the unwelcome
discipline of dictatorship...”

10. “...an enhanced role for the
Major Projects Authority...”

11. “Project
management is
viewed as a
prestigious
career path in
the private
sector”

12. 86% of projects fail to
deliver against their
budget, schedule, sco
pe, quality and
benefits baseline
December 2012
“
”

14. http://www.apm.org.uk/news/download-daily-telegraph%E2%80%99s-project-management-report

15. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

16. Extensive research and analysis
 Particular focus on key inter-related issues:
– Themes and trends in the profession
– Generation Z
– World-wide web
– The professional body concept.

17. The profession: themes and trends
Tolerance
of failure in
decline
Professionalism
versus
methodologies
Growth of
portfolio
management
Largest projects
not deliverable
from within single
organisation
Collaboration and
partnership
Increasingly
complex
governance
New commercial
models
Success is the
default
expectation
“It is time to lead”
http://www.apm.org.uk/news/time-lead

18. Generation Z
 Appropriate consultation

19. An uncertain world
Hard to
get a
mortgage
High
unemployment
Education
fees
DebtPension
UncertaintyExpect
redundancy
‘Don’t know
when I’ll
retire’. 3

20. World-wide web

21.  “The whole idea that XXX is about membership is about 30 years out of date”.
 “Engage with ALL those in the profession whether they are members or not”.
 “Offer a portfolio of options of which membership is just one”.
 “Membership was important 30 years ago because face-to-face was the only
way to keep current and to exchange ideas”.
The Chartered Institute of Marketing
Posted in CIM LinkedIn
community, October 2010

22. Pulling it all together...

23. “Unreasonable” challenge
No single
fatality

24. “Unreasonable” challenge (cont’d)
“Even if it takes many
generations to realise
it, we achieve much
more for children by
having this inspirational
vision”.
“Goal Zero captures the belief
that Shell can operate without
fatalities or significant
incidents despite the often
difficult conditions in which
Shell operates.”
Goal Zero

25. A big vision ...
 A world in which All Projects Succeed

26. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

27. Recent activity
 APM‟s 5 Dimensions of Professionalism
 Infrastructure & financials
 Alliances, engagement & chartered.

28. Depth
Achievement
Breadth
Accountability
Commitment
APM’s 5 Dimensions of Professionalism

29.  „Scope statement‟ defining the
functions that comprise
project, programme and
portfolio management
 Now launched.
APM Body of Knowledge 6th edition Breadth

30.  „Scope statement‟ defining the
functions that comprise
project, programme and
portfolio management
 Now launched.
Breadth
APM Body of Knowledge +

31. Programme
Management
Risk
Sustainability
Value
Management
Depth
Specific Interest
Group (SIG)
Network
Women in
Project
Management
Project &
Programme
Assurance
People
Governance
Contracts &
Procurement
Benefits
Management
PMO
Planning, Mo
nitoring &
Control
Portfolio
Management
Change
Management
Knowledge
Major focus on
events and
content
development

32. Depth
Benefits Management
SIG: supporting the
ESRC bid by Sheffield
Hallam University on
“Improving benefits
realisation in project
management”

33. National & international standards
MS2, Risk +
new
Updated Project
Management NOS
now launched
ISO 21500 just
launched APM just
validated under
new IPMA
regulations

34. Continuing Professional Development
Commitment
Commitment

35. Commitment
2012/13: 212 branch events (actual)
2013/14: 139 branch events (proposed)
YTD: Attendance 10% less than
previous yr; Events 18% less

36. (1): Events supplemented by other projects
supporting APM Vision 2020
 Branch business plans for 2013/14 maintaining previous
budget levels include:
 Development of the schools initiative based on the East of
England branch / Kesgrave school pilot
 Awareness raising programme in Hong Kong
 Seeking case studies from corporate members
 Programme of centrally organised webinars:
 either hosted by branch or speaker suggestions for
central programmes.

37. (2): Events benefiting from extended reach

38. (2): Events benefiting from extended reach
4,437 people have
accessed APM event
slides through Slideshare
in the last 3 months

39. (2): Events benefiting from extended reach
700 people have taken
part in just 4 webinars.

40. (2): Events benefiting from extended reach

41. Higher Apprenticeships in Project
Management
Achievement
 £750k Govt funding won
 Attack rigidity of access to the
professions, maintain rigour of
assessment
 Early adopters include E C Harris,
BA, Rolls-Royce, CH2MHill, BAE
Systems
 Funding enhanced

42.  The ethical dimension:
– UK hallmark of professionalism.
“Stand up
and be
counted”
Accountability

43. Recent activity
 APM‟s 5 Dimensions of Professionalism
 Infrastructure & financials
 Alliances, engagement & chartered.

45. Current run rate delivering ca. 425,000
absolutely unique visitors per annum
with 3.25 million page impressions
www.apm.org.uk

46. ca. 28,000
followers

47. Plus 500+
corporate
members

48. % share of APM income
Knowledge
Professional
development
Membership
Other
Charity Commission guidance states that diversified
income streams are the hallmark of excellence:
• APM Commercial Policy

49. APM Board Elections

50. APM Board Elections

51. APM President

52. Recent activity
 APM‟s 5 Dimensions of Professionalism
 Infrastructure & financials
 Alliances, engagement & chartered.

53. Alliances & engagement
 IPMA member associations
 RICS:
– Joint event on 27 February 2013
 ICE:
– NEC-related activity
– Joint sustainability event in summer 2013
 Delivery Improvement Network (DIN):
– Cross-public sector PPM Community of Practice.

54. Chartered status
1. APM remains committed to gaining chartered:
 “APM looks forward to the Privy Council determining the
application” (Chairman‟s Statement, 2012)
2. APM will allow nothing to dent the momentum of activity
around increased professionalism; and
3. All this evidenced by “drumbeat of delivery” of regular and
timely launch of new products and services which lie within
APM‟s direct control.

55. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

56. Knowledge Standards Commercial Infrastructure
4 streams within 1 over-arching programme

57. Candidate projects
Knowledge Standards Commercial Infrastructure
14 13 21 28
Plus Branch and SIG projects & initiatives (34)
Work-in-progress
under APM Board
governance

58. Branch & SIG projects & initiatives
Kesgrave school research and roll out (Schools) Production of Integrated Assurance guide
Volunteers engagement review Review of the Introduction to Project Controls
BoK+: Index of PMO related knowledge assets Review the ANSI standard on EV
Complete the planning guide and foundation exam Review the Interfacing EV & Risk guide
Current books Review the Introduction to Planning
Current SIG Guides Revision of procurement guide
Earned Schedule - turn white paper into formal guide Update of PRAM guide
White Paper - cost engineering and project control Update the APM EV Guidelines to ANSI standard
Installation of PfM guide Updating Co-directing change
Issue a white paper on 'how to cheat at Earned Value' White paper - Portfolio and projects
North West Benchmarking club White paper on knowledge management
North West Projects in the North West brochure Work winning initiative

59. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.

60. What it means for the Volunteer community
 Launch of APM BoK6 and development of BoK +
 Improved professional standards framework and clear career paths
 Increased online solutions, for all those working in and around PPPM
 Increased engagement with key opinion leaders and influencers at
the highest levels in organisations
 Increased engagement with Further and Higher Education sectors
 Getting chartered.
contributors
advocates
creators
ambassadors
mentors
champions

61. Structure
 APM
 Current context
 APM Vision 2020
 Delivering the vision:
 Recent activity
 Future plans
 What it means for the Volunteer Community
 Discussion.