Blogging For Customer Action

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Blogging For Customer Action

  1. 1. Blogging For CustomerAction
  2. 2. ABOUTSocialFreshMedia.com
  3. 3. #PCB6Share the awesome
  4. 4. #PCB6“When your content helps someone, it puts them on your team.”
  5. 5. #PCB6“The longer you keep fans reading the more likely they will convert.”
  6. 6. Let’s RegroupCORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?
  7. 7. Examples of Actions1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member
  8. 8. A   B  HEADLINE ACTION
  9. 9. HEADLINES
  10. 10. #PCB6“Your headline is your elevator pitch.”
  11. 11. The 4U Headline Approach1.  Useful2.  Urgent3.  Unique4.  Ultra Specific
  12. 12. Rules For Better Headlines1.  Add emotion2.  Add specificity3.  Add results4.  Add authority5.  Add intrigue6.  Simplify
  13. 13. Rumors  that  Microso0  May  Buy  Yahoo,  but  No  Confirma9on  Yet  Microsoft Buying Yahoo?
  14. 14. Idol  Finale  Ra9ngs  Well  Up  From  Last  Years  Ra9ngs  Idol  Ups  Finale  Viewership  By  5  Million  
  15. 15. The  Keys  to  A  Perfect  Cover  LeJer  For  Your  Job  Search  5  Cover  Le9er  Killers  Is  Your  Cover  Le9er  Keeping  You  Unemployed?
  16. 16. How  To  Write  Great  HeadlinesThe  Cheaters  Guide  To  WriEng    Great  Headlines7  Secrets  From  Headline  WriEng  Experts
  17. 17. CONTENT
  18. 18. #PCB6“Your headline leads to content leads to content leads to ACTION.”
  19. 19. How To Build A Post1.  1-3 sentence paragraphs2.  Photos3.  Bullets4.  Questions5.  Sub-headings6.  Single-line and single-word paragraphs
  20. 20. Portioning
  21. 21. Photos1.  Always use an intro image2.  Align images to the right3.  Use full width images4.  Use photos5.  Use people6.  Tell stories7.  Use screen shots
  22. 22. WRITING
  23. 23. 4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research
  24. 24. Great Blog Writing1.  Is Short2.  Avoids description openings3.  Is instructional4.  Has emotion5.  Has personality6.  Does not waiver7.  Makes your posts easy to scan8.  Spends time on headlines
  25. 25. CALLS TO ACTION
  26. 26. Your Blog is aLANDING PAGE
  27. 27. Make a clear ask& OFFER VALUE
  28. 28. Where?1.  Top of sidebar2.  Post footer3.  Blog footer4.  About page5.  Resource pages  6.  Inline text7.  Top resources8.  Feature box9.  Pop-up box
  29. 29. Calls To Action
  30. 30. Calls To Action
  31. 31. Calls To Action
  32. 32. Calls To Action
  33. 33. Calls To Action
  34. 34. CLOSINGTHOUGHT
  35. 35. #PCB6“Your blog exists to make your readers look cool.”
  36. 36. Continued ReadingBRAND EXAMPLES TRAINING•  Seomoz •  Problogger•  Kissmetrics •  Copyblogger•  Hubspot •  ChrisBrogan.com•  Wildfireapp •  SocialFresh.com
  37. 37. THANKYOUSocialFreshMedia.com

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