4. • Graduated Cum Laude from Texas A&M University with a
Degree in Business Management and Minor in Accounting
• Background:
• Worked as a consultant at a Big 5 consulting firm
• Financial advisor and analyst at a large firm as well as a smaller
boutique investing firm
• Started and sold my own staffing company
• Worked in corporate America in staffing sales and marketing.
Ranked #1 out of 1600 offices in 2012 and consistently ranked in the
top 5 every year after.
• My passion is sales and marketing and I love working with
small businesses to help them be more profitable
5. “Social Media is a waste of time.”
“Social Media is where you need to
spend all of your time and money.”
But it is really something in between.
6. Social media should be an essential part of your
overall marketing plan.
Social media has to be integrated with your other
online and offline efforts.
Social media can be used to generate leads as well as a
key part of the follow up process.
7. Facebook: 1.71 billion users
Youtube: Over 1 billion users
WhatsApp: 900 million users
LinkedIn: 450 million users
Instagram: 400 million users
Twitter: 320 million users
Google+: 300 million users
Snapchat: 100 million users
Pinterest: 100 million users
8. • Demographics
• 1.71 billion monthly active Facebook users
which is a 15 percent increase year over year.
• AGE BREAKDOWN
• 18-24 – 26.6 million
• 25-34 – 33.2 million
• 35-44 – 26.1 million
• 45-54 – 23.2 million
• 55-64 – 18.4 million
• 65+ - 12.5 million
9. • Statistics
• On Thursdays and Fridays, engagement is 18% higher.
• Photo posts get 39% more engagement
• Shorter posts get 23% more engagement (less than 80 characters)
• Question posts get 100% more comments
• Get more likes? 35% of Facebook fans like a page to get in a contest and
42% like a page to get a discount
WHEN IT COMES TO DECIDING WHEN AND HOW TO
POST, WATCH YOUR ANALYTICS!
10. Demographics
Income
41% of millionaires use LinkedIn
49% of LinkedIn users have household income over 100k
AGE
18-24 – 14%
25-34 – 21%
35-44 – 22%
45-54 – 18%
55-64 – 16%
65+ - 9%
11. Statistics
Adding a profile picture makes you 14 times more likely to be
found on LinkedIn
Adding a photo makes you 36 times more likely to receive a
message on LinkedIn
You increase your exposure over 13 times if you list your
skills on your profile
Listing 5 or more skills will get you 17 times more profile
views
90% of LinkedIn users make household decisions
12. Demographics
Twitter’s fastest growing demographic is 55-64 year olds
Age Distribution
18-24 – 18.2%
25-34 – 22%
35-44 – 20%
45-54 – 16.7%
55-64 – 14.5%
65+ - 8.4%
13. Statistics
Tweets with images get 2x the engagement
Tweets with less than 100 characters get 2x the engagement
Tweets with hashtags get 2x the engagement
15. Statistics
Instagram now has 400 million active users
Over 60% of users log in daily, making it the second most engaged
network after Facebook
30% of internet users are now on Instagram
On an average day, 80 million photos are shared
Instagram usage has doubled in the last 2 years
Posts that include another handle gain 56% more engagement
Posts with at least one hashtag gain 12.6% more engagements
And posts with a location receive 79% more engagement
17. Statistics
6 billion hours of video watched per month
Average session time on YouTube – 40 minutes
The average number of mobile YouTube video views per day
is 1,000,000,000
More than half of YouTube views come from mobile devices.
YouTube overall and even YouTube on mobile alone reaches
more 18-49 year-olds than any cable network in the U.S.
18. Post Daily
Use pictures and VIDEO!
Mix up your posts and PAY ATTENTION TO YOUR
ANALYTICS!
Don’t just post. MAKE SURE YOU LISTEN AND INTERACT!
Anyone that buys from you, comes in your store or expresses
interest, CONNECT with them online
Use contests to get more likes, engagement, and eventually
leads
Share your personal story and share your WHY
19. “LISTEN” across all channels and use social media as a
research tool
Target key customers and direct message them
Use retargeting
Use paid ads ONLY IF you are willing to create multiple ads
and test, test and TEST!
Link back to your website (helps with direct traffic, links for
SEO etc.)
Share blog posts across all social media
Use landing pages with a strong follow up system and funnel
20. Post on your business page daily
Share content to groups using your personal page
Invite people to LIKE page (your personal network)
Encourage customers and prospects to check out your page (incent
them to do so by having specials only Facebook fans are eligible for)
Run Facebook contests
INTERACT with fans. Thank them. Fix problems.
Ask for feedback
Acknowledge check ins and reviews. Share images people post to
your page (and thank them for sharing)
Target key customers and direct message them.
21. Determine your target market and connect
When connecting, create a personal message that includes
information you learned from their profile and how THEY will
benefit from connecting
Message people (don’t spam or sell send them semi-personalized
training or information pieces)
Write articles regularly (Send out to all social media and tag
@LinkedInPulse on Twitter and use #LinkedInPulse on other social
media)
Post daily
Post to groups 2 or more times per week (different groups) with
messages that are directly relevant to that group
22. Hashtags
Use hashtags to be found
Search for hashtags
Location
Use location tags
Search for your location (especially if you are locally focused)
Helpful apps: TweetDeck, Hootsuite, Twubs
Post often (can post more than daily)
Retweet, reply, and like other posts (Total Wine #IAmFamous)
Post back to your website (link back)
Use give aways and contests to promote your pages
23. Hashtags
Use hashtags to be found
Search for hashtags
Location
Use location tags
Search for your location (especially if you are locally focused)
Post often
FOLLOW AND INTERACT DAILY!
Include links to your website or landing page in your description
Have a strong call to action (give away freebies to get people to go to
your site)
24. YouTube keyword research
Load file as keyword title into keyword YouTube account with Keyword
description
Use keywords throughout description (but make sure it sounds natural)
Insert your link at the beginning and at the end
When possible, insert calls to action in description with a download
Great content that includes keyword
Use annotations (clickable text overlays)
Use only 1 annotation at a time
At the beginning and at the end
Have a strong call to action
32. Sales Funnel
Follow Up System
Automated email follow up
Connect on social media
BUILDS KNOW, LIKE
& TRUST!
Once lead is generated either online
or offline, it has to go into follow up
system
33. EVENT: SEMINAR
LINKEDIN: Publish article, Post, Download list of contacts
EMAIL: Send email invite to list of contacts
CALL: Calling program to invite
YOUTUBE: Create video about the event (make sure to use keywords)
FACEBOOK: Create Facebook event, Create Facebook Ad campaign with list of LinkedIn contacts
TWITTER: Tweet Facebook event, Tweet LinkedIn Article
INSTAGRAM: Upload picture on Instagram and link to Facebook event and LinkedIn article
LIVE EVENTS/IN PERSON: Your goal is to get people OFFLINE at your seminar then
visit with them in person!
(and put everyone that attended your event in your follow up system)
34.
35. Determine your overall goals for social media
Create your social media strategy before setting up your
tactical steps
Create your plan of action for executing your strategy
Monitor, tweak, test again and again!
36. FIRE
FIRE
Pick your social media platforms
Commit to posting to the platform daily
Commit to interacting daily
Measure your results and add or subtract based on your
results
37. Are you not sure what to do next?
Or do you have questions you want answered?
We can set up a phone consultation to answer any questions
and help you get started in the right direction. No cost. No
obligation. And no one will ask you to make a purchase (not
my style).