Niche vs mass audience
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Horror films appeal to niche audiences rather than mass audiences. Niche audiences have unique interests and are highly passionate about specific subgenres of horror like fanaticism, home invasion, and demons/hell. These niche groups will enthusiastically support films that authentically capture their interests. In contrast, mass audiences are too broad and diverse, and may find some horror subgenres too extreme. Effective horror film marketing therefore targets specific niche communities to build enthusiasm.
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Niche vs mass
Horror films appeal to niche audiences who have unique interests in specific subgenres of horror. Niche audiences are smaller and more passionate about certain subgenres like fanaticism films involving torture scenes or home invasion films that feel realistic. These niche audiences enjoy horror films that stay true to these subgenres and are excited to see creative interpretations of demons, hell, and other supernatural elements. Effective student trailers match the music, titles, and visuals to create an atmosphere that appeals to niche horror audiences.
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Horror films target niche audiences for several reasons:
1) Niche audiences are the most interested fans who want to provide input to help improve horror films and keep the genre alive.
2) Horror films appeal to smaller, passionate fan bases rather than mass audiences because the genre is less popular.
3) Targeting niche groups allows filmmakers to focus on fans with unique interests in horror and create films that will appeal specifically to them.
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Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
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media system theory
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1. This document discusses the representation of issues and events by the media, including the use of sexualized images of children, size zero models, third world poverty, the London riots, the royal baby/marriage, and the Olympics and Paralympics.
2. It explains that representations in media are constructions of reality, not reality itself, and how individuals and groups are represented is a deliberate construct by media producers to portray people and events in a certain way.
3. The process of mediation, by which media producers select and edit content through techniques like camera angles, costumes, language, and music, shapes the message and interpretation presented to audiences.
Broadcast media
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Curran and Seaton argue that the media is controlled by a small number of large companies that are primarily driven by profit and gaining power for their owners. This concentration of ownership limits diversity in media productions. While making money is understandable for businesses, the concern is when profit is prioritized over other responsibilities. Newspapers in particular have become more focused on promoting certain political views that benefit their owners' business interests, even when the papers themselves operate at a loss, allowing owners to gain influence beyond financial returns.
Stereotypes in media
Stereotypes are oversimplified ideas about groups that are usually wrong. Stereotypes form the basis of discrimination and help inequality grow, especially against minorities. Mass media helps spread and normalize stereotypes. In media, women are often portrayed as weak and in need of saving by men. Racial stereotypes commonly depict Black people as violent, Asians as martial artists or cheap labor, and Latin people as domestic workers. Ethnic stereotypes sometimes show Jewish people as rich and greedy or Arabs as terrorists. Overall, the document discusses how mass media frequently relies on and promotes harmful stereotypes.
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This document discusses how ideology is portrayed in films. It defines ideology as a set of ideas that reflect social values and influence beliefs and actions. Films can promote certain dominant ideologies around topics like family values, work ethic, consumerism, and gender roles. For example, many early Disney films portrayed women as dependent on men and finding romance as their primary goal. While more recent films like Sex in the City show how ideologies have evolved over time to depict women as more independent, they still reinforce the ideology of marriage as the ultimate achievement. The way things are portrayed in films shapes societal understanding and experiences of those topics in real life.
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Curran and seaton industry and ownership 2020 part 1
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Similar to Niche vs mass audience
Niche vs mass
Horror films appeal to niche audiences who have unique interests in specific subgenres of horror. Niche audiences are smaller and more passionate about certain subgenres like fanaticism films involving torture scenes or home invasion films that feel realistic. These niche audiences enjoy horror films that stay true to these subgenres and are excited to see creative interpretations of demons, hell, and other supernatural elements. Effective student trailers match the music, titles, and visuals to create an atmosphere that appeals to niche horror audiences.
Niche vs mass
Horror films target niche audiences for several reasons:
1) Niche audiences are the most interested fans who want to provide input to help improve horror films and keep the genre alive.
2) Horror films appeal to smaller, passionate fan bases rather than mass audiences because the genre is less popular.
3) Targeting niche groups allows filmmakers to focus on fans with unique interests in horror and create films that will appeal specifically to them.
Niche vs mass
Horror films target niche audiences for several reasons:
- Niche audiences are the most interested fans who will see a horror film through to completion and provide feedback to improve the genre.
- Horror films aren't as mainstream as other genres so targeting dedicated horror fans is important to keeping the genre alive.
- Horror films want passionate fans who will enthusiastically support new interpretations in sub-genres like fanaticism, home invasion, and demons/hell.
- These niche sub-genres may not appeal to all but dedicated fans will appreciate the originality and creativity.
Question 1
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This document discusses the codes and conventions commonly used in horror films and trailers. It outlines the key narrative structures, characters, settings, costumes, props, colors, and sounds that define the genre. Narratives typically follow a pattern of equilibrium, disruption, recognition, attempt to repair, and return to equilibrium. Common characters include the protagonist, antagonist, sex appeal victim, and unlikely hero. Settings are often isolated or abandoned locations. Lighting, colors, costumes, and sounds are used to create an eerie atmosphere and build suspense and tension.
Poster research.pptx
The document discusses research on movie posters. It analyzes several posters for horror films, noting similarities in dark color schemes, gloomy photos, and conventions that highlight the genre. Key points made include that the posters represent the films' narratives and appeal to target audiences by signaling the films are of the horror genre. The analysis suggests posters can attract audiences by showing a film's type and making people want to watch.
Codes and conventions in the horror genre
Horror films use various codes and conventions to frighten audiences, including narrative structures involving disruption and attempts to repair equilibrium, stereotypical characters like protagonists and antagonists, and mise-en-scene elements like isolated settings, dark lighting, costumes signifying hope or evil, and props representing violence. Additionally, the document discusses how colors like red, black, and white are used to convey danger and mystery, and how non-diegetic and synchronous sounds create suspense, scare audiences, and change the mood.
Genre Theories
The document discusses genres in film and their conventions. It defines genre as a category of art that helps classify films into groups to indicate their content. Genres create certain moods and audiences expect certain narrative elements and story developments based on the genre. Examples are provided of common genres like comedy, horror, thriller, and romance and their typical characteristics around characters, plots, music and more. Institutions aim to appeal to audiences by sticking to genre conventions so their films are easily recognizable and understandable.
Poster research.pptx
The document discusses film posters for horror movies. It notes similarities across the posters in their use of dark colors and gloomy photos that set an ominous tone to represent the dark genre. The posters highlight horror conventions and give clues to the narrative through the characters and scenes depicted. They appeal to target audiences for horror films by signaling through these visual cues that the movies will provide frightening content.
Genre
This document provides information about genre conventions for two student film productions: a found footage horror film (AS) and a slasher/thriller film from the 1970s (A2). For each genre, the document lists codes and conventions used in areas like cinematography, editing, sound, and mise-en-scene. It also discusses whether the student pieces adhered to or subverted generic conventions. Theories on how genre benefits both film producers and audiences are presented, focusing on providing familiar expectations and financial benefits of genre.
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The document discusses font, color, size, and animation choices for an opening title sequence (OTS). It states that the font "Trajan Pro" was selected as it looks serious and stands out against dark backgrounds. The color white will be used to make text stand out against black screens. Medium to small sized text will be spaced out to not interfere with the visuals. Fades will be used for transitions to engage the audience and relate to the hallucination theme. Text will appear before and during shots, placed using the rule of thirds to focus viewers without confusing them.
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The document summarizes the various technologies used during the research, planning, construction, and evaluation phases of creating an opening title sequence for a film. Some of the key technologies mentioned include:
- YouTube and IMDb for research on title sequences and films
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The document discusses how each technology was used and the benefits it provided to the project.
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This document discusses film conventions and provides examples. Conventions are elements that are expected within a genre, such as plot, characters, and settings. The document lists common horror film conventions like fear, hallucinations, and paranoia. It then analyzes whether specific films use, develop, or challenge conventions. For example, it states The Shining uses the convention of hallucinations by having the main character repeatedly see a figure around his house, developing the convention of paranoia by having the character see figures in increasingly strange places, and challenging the convention of blood by minimizing its use throughout the film.
Film research will
Will Moseling analyzed several individual films to learn filmmaking techniques for their one-minute thesis film. These films taught techniques like using flashing effects to signify hallucinations from 1408, making audiences uncomfortable with unnatural scenes from Suicide Club, and showing a character's insomnia and descent into madness through an over-the-shoulder shot from Come Back to Me.
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Connor Lindop analyzed techniques used in several horror films to create fear and suspense. These films taught lessons on [1] showing a man's deteriorating sanity like in The Shining, [2] using transitions between hallucinations and reality as seen in Shutter Island, and [3] creating discomfort through unnatural images that play on fears similar to Jacob's Ladder.
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Alistair Young analyzed several horror films to learn techniques for an individual film research project. Scream, You're Next, and Psycho provided ideas for integrating jump scares and building suspense. Kathryn, The Ward, and May offered ways to depict madness, paranoia, and psychological horror. Tale of Two Sisters and Apollo 18 gave insights into using multiple characters, disturbing images, and gradually increasing tension as the film progresses. The document examines techniques from various horror films that could inform Young's individual film research.
Film research alistair
Alistair Young analyzed several horror films to learn techniques for an individual film research project. Scream, You're Next, and Psycho provided ideas for integrating jump scares and building suspense. Kathryn, The Ward, and May offered ways to depict madness, paranoia, and psychological horror. Tale of Two Sisters and Apollo 18 gave insights into using multiple characters, disturbing images, and gradually increasing tension as the film progresses. The document examines techniques from various horror films that could inform Young's individual film research.
Wac independent film research
The document discusses techniques for creating horror and suspense that the author learned from various films. These techniques include showing the deterioration of a character's sanity over time as seen in The Shining, using transitions like fades and flashes to indicate hallucinations versus reality as shown in Shutter Island, and creating fear through unnatural or disturbing images that play on people's fears as demonstrated in Jacob's Ladder. Many other films provided lessons on building tension and suspense through techniques like changes in lighting, music, pacing, and the manipulation of expectations.
Film billing
The document discusses two film titles - Juno and Red Lights. For Juno, a comedy indie film, the opening title sequence uses bright colors and a sans serif font to convey a cheerful, amateur feel aimed at teenagers. Red Lights, a thriller/crime film, has a darker, more serious opening with black and white animation and faster moving text to create an unsettling tone for adult audiences. The conclusion states that color, font, and animation can be used strategically in openings to match the intended genre and target audience of the film.
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The document discusses three different types of opening title sequences (OTS) and provides examples. The American Horror Story intro uses fast cuts to depict torture and experimentation, symbolizing the disturbing themes viewers can expect. The Girl with the Dragon Tattoo intro uses dark colors and unsettling music to set a mood of danger and corruption. The Marco Polo intro symbolically shows blood and armed shadows on horses to foreshadow conflict and war as themes in the show.
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Representation of social groups
The document discusses the representation of a 17-18 year old male teenager in an original television story (OTS). It will initially portray him as an ordinary teenager through stereotypical morning routines and casual clothing. However, as he begins to hallucinate, his representation challenges stereotypes of teenagers as mentally stable. Technical elements like high camera angles and fast cuts will emphasize his vulnerability and inability to control the hallucinations. Mise-en-scene and sound design choices also rely on stereotypes of teenagers as lazy and reliant on phone alarms.
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The document discusses research on music and sound effects for a student film project. It includes a list of potential songs for the film, with those selected marked in bold. For sound effects, it notes that a heartbeat was added when the main character panics from hallucinations, and that the pace would increase or decrease based on his perceived threat level. It also describes creating a foley sound by opening a Coke bottle to represent the character aggressively pulling out a tooth. Repetitive bass drum and whisper sound effects were chosen to accompany threatening hallucination scenes and emphasize the hallucinated figure is both dangerous and inhuman.
Music and sound research wac
The document discusses research on music and sound effects for a student film project. It includes a list of potential songs for the film, with those selected marked in bold. For sound effects, it notes that a heartbeat was added when the main character panics from hallucinations, and that the pace would increase or decrease based on his perceived threat level. It also describes creating a foley sound by opening a Coke bottle to represent the character aggressively pulling out a tooth. Repetitive bass drum and whisper sound effects were chosen to accompany threatening hallucination scenes to imply danger and inhuman qualities.
Music and sound research wac
The document discusses research for music and sound to be used in an original short film (OTS). It lists potential songs, with some marked with an asterisk for recommended use. It also details adding a heartbeat effect to signify the main character panicking from hallucinations. Additionally, it discusses creating a foley sound of a Coke bottle opening to realistically depict a hallucinated bathroom scene. Finally, it proposes using a bass drum effect when hallucinations appear and whispers to suggest increased aggression. The sounds are meant to imply danger and inhumanity from the hallucinatory figure.
Music and sound research wac
The document discusses research for music and sound effects to be used in a film project. It includes a list of 10 potential music tracks, details adding a heartbeat effect to signify a character panicking from hallucinations, creating a foley sound of a Coke bottle opening for a bathroom scene, and using a bass drum effect and whispers to emphasize the dangerous and inhuman nature of a hallucinatory character.
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Wac independent film research
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A25 wac
The document discusses the opening title sequences of several television shows and films, noting the order, placement, size, color, and animation of credits. For True Blood, credits are shown before the title with no symbolic text placement. Skyfall lists the production company first followed by the star and title in capital white letters. Dexter uses random text placement and bigger font for names over roles. The title is bolder with a blood animation. Se7en lists supporting companies first with main actors in white on black to stand out, and random text placement except for the larger title. This inspires the use of fonts, colors, and sizes that allow text to stand out against moving images.
More from ASGroup5 (20)
Niche vs mass audience
- 1. Assignment 8: Mass vs Niche Audience
- 2. Definition of each • A Mass audience is a wide range of groups of people that have a similar and common interest. They all want the same thing. This allows you to focus on one particular thing that the majority will enjoy. A niche audience is a small select group of people that have a unique interest. Choosing a niche audience allows you to focus fully on a specific piece of the target audience and make it your own.
- 3. Horror films have niche audiences because... • They are the most interested and excited to see a project as it speaks to their belief and cause. Horror films want highly passionate audience members as their enthusiasm and inspiration to help them if they harness their attention early on and give them what they want. Horror films isn't suitable for everyone. Aiming it at small groups with unique interests to horror films will be more suitable.
- 4. Examples of sub-genres and their niche audience • The fanaticism subgenre won't appeal to everyone due to the torture scenes but it is unique and original in the horror genre. Niche audiences will enjoy it so long as it appeals and stays true to fanaticism. Home invasion: This sub-genre strikes fear into people or it thrills people of the niche audience as it's realistic. The niche audience will experience thrill/adrenaline at points where as the mass audience might be fearful and scared. Demons + Hell: Niche audiences will enjoy this subgenre more since it's new and it would be fun for them to look at the creativity of the film creators and see their interpretations of devils, hell and demons.
- 5. An effective student OTS... • Blood of Purity - Mark: 55/60 The music matched the pictures that were in the OTS and the CGI within the OTS also matched. The titles were used appropriately and the font and colour matched the background and the composition. In the shots that were in the OTS, all had controlled use of the camera (knife shot was steady) and the images went well with the CGI. Editing of the FX suited the task (blood) and added a sense of horror to the OTS. Framing of shots and composition was used well (titles, shots, FX).
- 6. An effective student OTS... • Blood of Purity - Mark: 55/60 The music matched the pictures that were in the OTS and the CGI within the OTS also matched. The titles were used appropriately and the font and colour matched the background and the composition. In the shots that were in the OTS, all had controlled use of the camera (knife shot was steady) and the images went well with the CGI. Editing of the FX suited the task (blood) and added a sense of horror to the OTS. Framing of shots and composition was used well (titles, shots, FX).