This document analyzes the semantic features of the language used in English advertisements. It examines how advertisers use denotative and connotative word meanings, adjectives, coined words, repetition, metaphor, ambiguity and concrete words to achieve persuasive goals. The analysis looks at examples from advertisements for products like Bournvita, Guinness, Boncafe and medicines. It finds that advertisers strategically employ these semantic techniques to positively influence audiences and make their messages clear, vivid and memorable.
The Analysis of Figurative Speech On products Advertisement in The World.
The aim of this study is to (1) investigate the use of figures of speech in printed advertisement and internet advertisement from food advertisement until men’s product and women’s product, (2) analyze which type of figurative speech that use in product advertisement like Alliteration, Anaphora, Assonance, Euphemism, Metonymy, Paradox, Oxymoron, Hyperbole, Personification and Simile. It means that in order to the reader can know what kinds of figurative speech that uses in the products advertisement.
Emotive language is words that can create the emotion of anger, joy, sorrow acceptance, or disapproval of the writer in their writing. It creates interest for the readers and makes the writing more fascinating.
The Language of TV Commercials’ Slogans: A Semantic AnalysisBahram Kazemian
This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study
focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays multiple strategies used by the copywriters. It underscores the associations attached to the keywords of the selected slogans according to the mentioned theory of meaning. The research helps the TV viewers to understand the guile used by the copywriters to entrap them as well as the researchers of the field of semantics.
Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles,rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan,Trends health,etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.
Importance of business communication, it’s essential for the success of any organization. It allows companies to establish and maintain relationships with customers, suppliers, and stakeholders, and to ensure that everyone is aware of goals, expectations, and outcomes.
There are four main types of business communication, we will discuss in this article. All types of business communication are important for the success of an organization.
By understanding the different types of communication and their importance and using them effectively, companies can improve their communication channels, enhance collaboration, and achieve their business goals.
What is Business Communication?
Business communication refers to the exchange of information, ideas, messages, and data within and outside an organization to facilitate its smooth operation and achieve specific objectives. It plays a critical role in the daily functioning of a business, influencing decision-making, employee collaboration, customer relationships, and overall success.
Effective business communication encompasses various methods, both verbal and written, and is essential for conveying information, building relationships, and achieving goals in the corporate world.
The Analysis of Figurative Speech On products Advertisement in The World.
The aim of this study is to (1) investigate the use of figures of speech in printed advertisement and internet advertisement from food advertisement until men’s product and women’s product, (2) analyze which type of figurative speech that use in product advertisement like Alliteration, Anaphora, Assonance, Euphemism, Metonymy, Paradox, Oxymoron, Hyperbole, Personification and Simile. It means that in order to the reader can know what kinds of figurative speech that uses in the products advertisement.
Emotive language is words that can create the emotion of anger, joy, sorrow acceptance, or disapproval of the writer in their writing. It creates interest for the readers and makes the writing more fascinating.
The Language of TV Commercials’ Slogans: A Semantic AnalysisBahram Kazemian
This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study
focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s (1981) associative meaning with its sub-types provide a theoretical basis to the study. The research displays multiple strategies used by the copywriters. It underscores the associations attached to the keywords of the selected slogans according to the mentioned theory of meaning. The research helps the TV viewers to understand the guile used by the copywriters to entrap them as well as the researchers of the field of semantics.
Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles,rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan,Trends health,etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.
Importance of business communication, it’s essential for the success of any organization. It allows companies to establish and maintain relationships with customers, suppliers, and stakeholders, and to ensure that everyone is aware of goals, expectations, and outcomes.
There are four main types of business communication, we will discuss in this article. All types of business communication are important for the success of an organization.
By understanding the different types of communication and their importance and using them effectively, companies can improve their communication channels, enhance collaboration, and achieve their business goals.
What is Business Communication?
Business communication refers to the exchange of information, ideas, messages, and data within and outside an organization to facilitate its smooth operation and achieve specific objectives. It plays a critical role in the daily functioning of a business, influencing decision-making, employee collaboration, customer relationships, and overall success.
Effective business communication encompasses various methods, both verbal and written, and is essential for conveying information, building relationships, and achieving goals in the corporate world.
"What are language features?" is a question that practically every writer has encountered. Language has literary devices for language evaluation. It's simpler for you to understand what the author is saying thanks to language features. To make his point, the writer frequently uses a range of language techniques. The authors also use stylistic strategies like word choice, tone, grammatical constructions, and twists of phrase. The list of linguistic characteristics will now be discussed with you by our experts at Best Assignment Expert.
The use of linguistics has become an important part of the teaching and learning process in and out of the class. It gives knowledge of the rules which controls of language as a system of communication. The speech events are interesting because the contextual factors relation involves. Knowing only grammar is not enough. So language must be appropriate to the situation and participants. By studying sociolinguistics, we can interact politely studying and appropriately in social situations. Aye Aye "The Speech Events" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28101.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/28101/the-speech-events/aye-aye
Universidad Técnica Particular de Loja
Ciclo Académico Abril Agosto 2011
Carrera: Inglés
Docente: Mgs. Gina Camacho Minuche
Ciclo: Séptimo
Bimestre: Segundo
Semiotic Analysis of Zeera Plus Biscuit Advertisement: Unraveling Sign System...Faiz Ullah
The current study presents a semiotic analysis of Zeera plus biscuit advertisement by focusing on the sign systems and
meanings embedded within this visual communication medium. In completing this research, this study uses 1 zeera plus
biscuit advertisement, as material used to determine the meaning of denotation and connotation signs using Roland
Barthes’ (1964) theory. This present study uses a qualitative approach to describe the semiotic phenomena of signs of
denotation and connotation in Zeera plus biscuit. From the analysis, the study conducted verbal and non-verbal analysis
of words, pictures, and colors of the advertisement. Through the application of semiotic theory, this study examines the
various signs, and symbols employed in Zeera plus to convey messages, and create meaning. This analysis unravels the
underlying semiotic structure and implications of Zeera Biscuit, shedding light on the complex relationship between
consumers, producers, and the broader socio-cultural context. After analyzing verbal and non-verbal signs of Zeera
plus biscuit advertisement based on Roland Barthes's semiotics theory, the study finds that verbal signs are more
significant than non-verbal signs, but the differences are minor. This research contributes to the sympathetic of visual
communication, Zeera plus design, and consumer culture, offering valuable perceptions for marketers, designers, and
researchers in these fields.
"What are language features?" is a question that practically every writer has encountered. Language has literary devices for language evaluation. It's simpler for you to understand what the author is saying thanks to language features. To make his point, the writer frequently uses a range of language techniques. The authors also use stylistic strategies like word choice, tone, grammatical constructions, and twists of phrase. The list of linguistic characteristics will now be discussed with you by our experts at Best Assignment Expert.
The use of linguistics has become an important part of the teaching and learning process in and out of the class. It gives knowledge of the rules which controls of language as a system of communication. The speech events are interesting because the contextual factors relation involves. Knowing only grammar is not enough. So language must be appropriate to the situation and participants. By studying sociolinguistics, we can interact politely studying and appropriately in social situations. Aye Aye "The Speech Events" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28101.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/education/28101/the-speech-events/aye-aye
Universidad Técnica Particular de Loja
Ciclo Académico Abril Agosto 2011
Carrera: Inglés
Docente: Mgs. Gina Camacho Minuche
Ciclo: Séptimo
Bimestre: Segundo
Semiotic Analysis of Zeera Plus Biscuit Advertisement: Unraveling Sign System...Faiz Ullah
The current study presents a semiotic analysis of Zeera plus biscuit advertisement by focusing on the sign systems and
meanings embedded within this visual communication medium. In completing this research, this study uses 1 zeera plus
biscuit advertisement, as material used to determine the meaning of denotation and connotation signs using Roland
Barthes’ (1964) theory. This present study uses a qualitative approach to describe the semiotic phenomena of signs of
denotation and connotation in Zeera plus biscuit. From the analysis, the study conducted verbal and non-verbal analysis
of words, pictures, and colors of the advertisement. Through the application of semiotic theory, this study examines the
various signs, and symbols employed in Zeera plus to convey messages, and create meaning. This analysis unravels the
underlying semiotic structure and implications of Zeera Biscuit, shedding light on the complex relationship between
consumers, producers, and the broader socio-cultural context. After analyzing verbal and non-verbal signs of Zeera
plus biscuit advertisement based on Roland Barthes's semiotics theory, the study finds that verbal signs are more
significant than non-verbal signs, but the differences are minor. This research contributes to the sympathetic of visual
communication, Zeera plus design, and consumer culture, offering valuable perceptions for marketers, designers, and
researchers in these fields.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com