Walk through some examples of how to "marry" SEO basics and Social Media best practices.
Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.
The document discusses strategies for using social media for member-owned clubs. It recommends focusing on Facebook, blogs, YouTube, and Twitter. It suggests socially enabling the club website by adding sharing buttons. It also provides tips on using social media like Facebook ads to sell club services and engage members through groups, communities, and social interactions online.
This presentation was given during a 1-day e-Marketing training at the Université catholique de Louvain (UCL) in Louvain-La-Neuve, Belgium on March 8, 2012.
This document provides 4 tips for quick and dirty link building:
1. Find and redirect broken links on your own site and competitors' sites to recover link juice.
2. Buy relevant sites and redirect their domains to your site to transfer link juice.
3. Use advanced Google search queries to find citations and ask for links.
4. Run controversial PPC ads to generate viral content and backlinks. Tools are recommended for each tip.
Facebook will now prioritize link posts over links shared in captions or status updates in the Newsfeed. It will also consider how long a user spends on the linked website when determining how to rank link posts. Facebook provided tips for optimizing link posts, such as keeping the title concise and description short, using action words, and including an image. It encourages users to experiment with different types of link posts and custom calls-to-action.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
The document provides tips for creating an effective blog post, including adding a date header, catchy title, time stamp, body text, author name, categories, comments section, calendar archive, tags, social media promotion, internal and external links, fresh content, keywords, titles, meta details, and submitting to Google News. It also discusses benefits of guest blogging such as branding, traffic, links, relationships, reputation, fresh perspectives, and learning from others in your industry.
Engagement on social media refers to communication between brands and followers. Engagement includes interactions like likes, comments, shares, and other actions. However, most brand posts only reach about 16% of followers due to Facebook's algorithms prioritizing certain types of content. An accurate measure of engagement rate is the number of engaged users divided by the total number of users reached by a post, rather than divided by total followers, since many may not see posts. This accounts for all types of interactions and the actual audience reach.
The document discusses strategies for using social media for member-owned clubs. It recommends focusing on Facebook, blogs, YouTube, and Twitter. It suggests socially enabling the club website by adding sharing buttons. It also provides tips on using social media like Facebook ads to sell club services and engage members through groups, communities, and social interactions online.
This presentation was given during a 1-day e-Marketing training at the Université catholique de Louvain (UCL) in Louvain-La-Neuve, Belgium on March 8, 2012.
This document provides 4 tips for quick and dirty link building:
1. Find and redirect broken links on your own site and competitors' sites to recover link juice.
2. Buy relevant sites and redirect their domains to your site to transfer link juice.
3. Use advanced Google search queries to find citations and ask for links.
4. Run controversial PPC ads to generate viral content and backlinks. Tools are recommended for each tip.
Facebook will now prioritize link posts over links shared in captions or status updates in the Newsfeed. It will also consider how long a user spends on the linked website when determining how to rank link posts. Facebook provided tips for optimizing link posts, such as keeping the title concise and description short, using action words, and including an image. It encourages users to experiment with different types of link posts and custom calls-to-action.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
The document provides tips for creating an effective blog post, including adding a date header, catchy title, time stamp, body text, author name, categories, comments section, calendar archive, tags, social media promotion, internal and external links, fresh content, keywords, titles, meta details, and submitting to Google News. It also discusses benefits of guest blogging such as branding, traffic, links, relationships, reputation, fresh perspectives, and learning from others in your industry.
Engagement on social media refers to communication between brands and followers. Engagement includes interactions like likes, comments, shares, and other actions. However, most brand posts only reach about 16% of followers due to Facebook's algorithms prioritizing certain types of content. An accurate measure of engagement rate is the number of engaged users divided by the total number of users reached by a post, rather than divided by total followers, since many may not see posts. This accounts for all types of interactions and the actual audience reach.
The document provides information on search engine optimization (SEO) and backlinking. It discusses key aspects of SEO including keywords, tagging, image optimization, and internal linking. It also covers the basics of how search engines work and index websites. A major section explains different types of backlinks, how to build them, and strategies for offsite and onsite backlinking.
This presentation will teach you about web video content distribution. David Jenyns shares his strategy in sharing his strategy of uploading his videos in YouTube and other platforms. He also pointed out of placing your content in the right places.
Want to learn more about web videos and how to get them seen? Visit http://www.melbournevideoproduction.com.au/corporate-video-production/
Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.
Tim Grice - Linkbuilding in Competitive Industries - ionSearch 2012ionSearch Conference
Tim Grice discusses Google's recent crackdown on unnatural links and provides strategies for building natural, high-quality links. He recommends thoroughly cleaning up any unnatural links and focusing link building efforts on creating valuable content that is worthy of links and shares. Specific techniques include analyzing competitors, identifying link-worthy landing pages, varying anchor text, leveraging social signals, tracking link performance over time, and developing processes to ensure link quality remains high. The overall message is that sites need to focus on generating natural links and social shares through insightful, shareable content rather than manipulation.
Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
An SEO overview can provide you with tips for raising the page ranking for your site in search engines. Learn about some SEO basics and SEO tips. SEO Overview and Tips for Beginners. ( Page 1 to...) If you're just starting to learn SEO, it can seem downright overwhelming. SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
The document provides tips to increase SEO traffic over 30 days. It includes tasks such as optimizing title and description tags, using ALT attributes for images, fixing broken links, standardizing URL structures, improving site accessibility, doing keyword research, and ensuring fast loading speeds. Each task is given 1 day in the 30 day plan and includes hands-on optimization tips. The overall goal is to refine the SEO strategy over time using sustainable best practices to increase search traffic.
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...Online Marketing Summit
SEO for the new Google
From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space. You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.
* Fionn Downhill, CEO, Elixir Interactive (@fionnd)
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
The document discusses Google Authorship and how to get verified as an author on Google. It provides prerequisites for Google Authorship including having a complete Google+ profile with a headshot photo. It describes two methods for verifying authorship - submitting a domain email ID or adding author bylines and custom links without a domain. The document also lists tips for increasing AuthorRank through activities on blogs, social networks and consistency across profiles. It concludes by discussing signals that may factor into Google's AuthorRank algorithm.
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
This document outlines 14 steps for successful SEO. It begins by explaining how Google's search process works by crawling websites, indexing pages, and then ranking them. It then provides guidelines for optimizing content, choosing keyword targets, improving findability through internal linking and sitemaps, using accessible and descriptive URLs, optimizing page titles and headers, using meta tags and anchor text, blogging, adopting new media formats, tracking analytics, and reducing bounce rates. The overall message is that SEO is important for acquiring traffic and focuses on producing high-quality, relevant content optimized for search engines.
Images And Optimization SES PresentationMatt Siltala
This document discusses how to use images and infographics in viral content to drive traffic to websites and generate backlinks. It recommends optimizing images with alt tags and keywords, embedding easy-to-share buttons, and posting to multiple sites. Images that provoke clicks and shares can lead to more traffic and backlinks, improving SEO. Examples show how images have driven thousands of views and conversations for some sites.
Our first episode of Future Proof Search hosted by Patrick Wagner from http://www.patrickwagner.com/ will cover Google's Search Engine Results Page update to include an In-Depth Articles section. This can be used to generate more site traffic using evergreen content which can maximize the effects of Google's In-Depth Articles section.
This document lists 22 free tools to improve website performance and analytics. The tools are grouped into categories including analytics tools, SEO and SEA tools, usability and conversion tools, and speed tools. Some highlighted tools include Google Analytics, Google Webmaster Tools, Google Page Speed, and Yoast's website optimization resources. The document ends by providing contact information for the online marketeer author.
Content marketingsummit bro-atlanta-traviswrightSkyword Inc.
This document contains the presentation slides from Travis Wright's talk at the Content Marketing Summit Southeast 2013. The slides discuss how social media and online sharing can impact search engine rankings, and provide tips on how to optimize content for social sharing and search. Key topics covered include social signals, developing an influencer outreach strategy, becoming a thought leader, optimizing videos for search, and using social media analytics tools. The presentation emphasizes optimizing business relationships and social impacts on search.
This document discusses search engine optimization (SEO) and provides an overview of key SEO strategies and tactics. It defines SEO as improving organic search engine results by optimizing websites and webpages. Some important on-page optimization tactics mentioned include keyword research, optimizing page titles and meta descriptions, using heading tags properly, and creating SEO-friendly content. Off-page optimization discussed link building strategies like article marketing and press releases to build high-quality backlinks. The document also touches on social media, content creation, and outsourcing SEO services.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Queensland Business Writers Conference 2015Julie Mason
The document discusses the importance of having a cohesive social media strategy for businesses. It recommends a 7 step process to develop an effective strategy, including reviewing objectives, setting goals, engaging internal teams, understanding audiences, choosing appropriate platforms, creating a content calendar, and monitoring performance. The strategy should align all social media activities with a clear business goal and engage audiences with relevant, image-rich content that encourages interaction.
This document discusses prescriptive and emergent approaches to managing strategic change. It covers the three-stage prescriptive approach involving change strategists, implementers, and recipients. It also discusses Lewin's three steps of unfreezing, moving to a new level, and refreezing attitudes. Emergent approaches discussed include the learning theory and five factors theory of strategic change involving environmental assessment, leading change, operational and strategic change linkage, human resource management, and coherence in change management. The document concludes by covering the seven "S" framework for combining elements of corporate strategy involving strategy, structure, systems, style, staff, skills, and superordinate goals.
installed manager seeking to develop an IS
strategy would ask:
Which process can we follow to develop an IS
strategy?
How can we ensure that the IS strategy supports the
business strategy?
What analysis tools are available to assess current
use of IS within the organisation and its environment
and formulate IS strategy?
Where should we locate the IS function and to what
extent should some services be outsourced?
The document provides information on search engine optimization (SEO) and backlinking. It discusses key aspects of SEO including keywords, tagging, image optimization, and internal linking. It also covers the basics of how search engines work and index websites. A major section explains different types of backlinks, how to build them, and strategies for offsite and onsite backlinking.
This presentation will teach you about web video content distribution. David Jenyns shares his strategy in sharing his strategy of uploading his videos in YouTube and other platforms. He also pointed out of placing your content in the right places.
Want to learn more about web videos and how to get them seen? Visit http://www.melbournevideoproduction.com.au/corporate-video-production/
Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.
Tim Grice - Linkbuilding in Competitive Industries - ionSearch 2012ionSearch Conference
Tim Grice discusses Google's recent crackdown on unnatural links and provides strategies for building natural, high-quality links. He recommends thoroughly cleaning up any unnatural links and focusing link building efforts on creating valuable content that is worthy of links and shares. Specific techniques include analyzing competitors, identifying link-worthy landing pages, varying anchor text, leveraging social signals, tracking link performance over time, and developing processes to ensure link quality remains high. The overall message is that sites need to focus on generating natural links and social shares through insightful, shareable content rather than manipulation.
Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
An SEO overview can provide you with tips for raising the page ranking for your site in search engines. Learn about some SEO basics and SEO tips. SEO Overview and Tips for Beginners. ( Page 1 to...) If you're just starting to learn SEO, it can seem downright overwhelming. SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
What Does It Take to Develop a Smart Mobile App for a Health Research InstituteAndolasoft Inc
The document provides tips to increase SEO traffic over 30 days. It includes tasks such as optimizing title and description tags, using ALT attributes for images, fixing broken links, standardizing URL structures, improving site accessibility, doing keyword research, and ensuring fast loading speeds. Each task is given 1 day in the 30 day plan and includes hands-on optimization tips. The overall goal is to refine the SEO strategy over time using sustainable best practices to increase search traffic.
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...Online Marketing Summit
SEO for the new Google
From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space. You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.
* Fionn Downhill, CEO, Elixir Interactive (@fionnd)
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress S...Ruth Maude
In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.
Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.
The document discusses Google Authorship and how to get verified as an author on Google. It provides prerequisites for Google Authorship including having a complete Google+ profile with a headshot photo. It describes two methods for verifying authorship - submitting a domain email ID or adding author bylines and custom links without a domain. The document also lists tips for increasing AuthorRank through activities on blogs, social networks and consistency across profiles. It concludes by discussing signals that may factor into Google's AuthorRank algorithm.
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
This document outlines 14 steps for successful SEO. It begins by explaining how Google's search process works by crawling websites, indexing pages, and then ranking them. It then provides guidelines for optimizing content, choosing keyword targets, improving findability through internal linking and sitemaps, using accessible and descriptive URLs, optimizing page titles and headers, using meta tags and anchor text, blogging, adopting new media formats, tracking analytics, and reducing bounce rates. The overall message is that SEO is important for acquiring traffic and focuses on producing high-quality, relevant content optimized for search engines.
Images And Optimization SES PresentationMatt Siltala
This document discusses how to use images and infographics in viral content to drive traffic to websites and generate backlinks. It recommends optimizing images with alt tags and keywords, embedding easy-to-share buttons, and posting to multiple sites. Images that provoke clicks and shares can lead to more traffic and backlinks, improving SEO. Examples show how images have driven thousands of views and conversations for some sites.
Our first episode of Future Proof Search hosted by Patrick Wagner from http://www.patrickwagner.com/ will cover Google's Search Engine Results Page update to include an In-Depth Articles section. This can be used to generate more site traffic using evergreen content which can maximize the effects of Google's In-Depth Articles section.
This document lists 22 free tools to improve website performance and analytics. The tools are grouped into categories including analytics tools, SEO and SEA tools, usability and conversion tools, and speed tools. Some highlighted tools include Google Analytics, Google Webmaster Tools, Google Page Speed, and Yoast's website optimization resources. The document ends by providing contact information for the online marketeer author.
Content marketingsummit bro-atlanta-traviswrightSkyword Inc.
This document contains the presentation slides from Travis Wright's talk at the Content Marketing Summit Southeast 2013. The slides discuss how social media and online sharing can impact search engine rankings, and provide tips on how to optimize content for social sharing and search. Key topics covered include social signals, developing an influencer outreach strategy, becoming a thought leader, optimizing videos for search, and using social media analytics tools. The presentation emphasizes optimizing business relationships and social impacts on search.
This document discusses search engine optimization (SEO) and provides an overview of key SEO strategies and tactics. It defines SEO as improving organic search engine results by optimizing websites and webpages. Some important on-page optimization tactics mentioned include keyword research, optimizing page titles and meta descriptions, using heading tags properly, and creating SEO-friendly content. Off-page optimization discussed link building strategies like article marketing and press releases to build high-quality backlinks. The document also touches on social media, content creation, and outsourcing SEO services.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Queensland Business Writers Conference 2015Julie Mason
The document discusses the importance of having a cohesive social media strategy for businesses. It recommends a 7 step process to develop an effective strategy, including reviewing objectives, setting goals, engaging internal teams, understanding audiences, choosing appropriate platforms, creating a content calendar, and monitoring performance. The strategy should align all social media activities with a clear business goal and engage audiences with relevant, image-rich content that encourages interaction.
This document discusses prescriptive and emergent approaches to managing strategic change. It covers the three-stage prescriptive approach involving change strategists, implementers, and recipients. It also discusses Lewin's three steps of unfreezing, moving to a new level, and refreezing attitudes. Emergent approaches discussed include the learning theory and five factors theory of strategic change involving environmental assessment, leading change, operational and strategic change linkage, human resource management, and coherence in change management. The document concludes by covering the seven "S" framework for combining elements of corporate strategy involving strategy, structure, systems, style, staff, skills, and superordinate goals.
installed manager seeking to develop an IS
strategy would ask:
Which process can we follow to develop an IS
strategy?
How can we ensure that the IS strategy supports the
business strategy?
What analysis tools are available to assess current
use of IS within the organisation and its environment
and formulate IS strategy?
Where should we locate the IS function and to what
extent should some services be outsourced?
Slides from a presentation given by Paul Turner to meetings of IIBA UK on 16 July and 12 August 2014.
Much has been written about technical and solution architectures, without due attention being given to how these work together with the Business Architecture.
It is easy to believe that those who are involved in business analysis, requirements definition and systems modelling do not need to consider the Business Architecture at all. This could not be further from the truth. This talk explains the rationale behind Business Architecture, what its main components are and why Business Analysts should ensure that they understand it and the influence it is likely to have on their work.
The document discusses the challenges of implementing new programs and policies without proper planning. It notes that policy is often crafted without fully understanding operational needs, and new requirements are identified late in implementation. This can lead to gaps and delays. The document then introduces enterprise business architecture as a solution to help understand interconnections, avoid duplication, and better support strategic decision making and change management across an organization.
The document defines business architecture as a blueprint that aligns strategic objectives with tactical actions. It outlines the phases an organization must go through to achieve its strategic goals by changing organizational design, systems architecture, and technical architecture. Business architecture is necessary because many projects fail due to unclear requirements and planning. It works by designing strategy, a target operating model, portfolio, and project scoping to successfully deliver projects on time and on budget.
Business Architecture the Key to Enterprise TransformationMike Walker
The document discusses business architecture and how it is transforming enterprise architecture. It provides an overview of business architecture, including definitions and frameworks. It outlines how business architecture delivers business value by connecting strategy to execution. It emphasizes the importance of understanding business needs, value streams, and delivering capabilities to address the "why" rather than just producing artifacts. The document shares proven practices from HP's experience delivering successful business architecture programs to customers.
In April 2016, one of EA Learning’s experienced Business Architecture instructors, Judith Oja-Gillam, delivered a webinar to a community of Architects and IT professionals within the IASA network. Judith discussed the discipline of business architecture, its potential value to the business and some of the challenges it looks to address. The approaches discussed are linked closely to the content delivered in EA Learning’s Applied Business Architecture.
What does “Business Architecture” mean? How do we create a Business Architecture? And critically how do we practically apply it to help inform strategic decisions and investments?
This talk will demonstrate the key points in creating a Business Architecture, the major artefacts and how to apply them.
Introduction : What is a Business architecture & why do we need one?
The Strategic Context: capturing and articulating business motivation
The value system and the business value chain
The Business Capability view
What is a Business Capability?: How do we describe a Capability?
Identifying strategically important Capabilities
Measuring Capability maturity and gaps
Views and viewpoints:
Business & Technology Pain points
Programme overlay: Are we investing in the right capabilities & applications to address them?
Architecture interconnects: Business Architecture, Enterprise Architecture and the Strategic Roadmap
Creating traceability from IT decisions to business goals
Throughout a Case Study from Financial Services will be used to illustrate the approach
The document summarizes a presentation about how search and social media intersect. It discusses how social signals like shares and links are important ranking factors for Google search. It provides tips for businesses to succeed with search engine optimization (SEO) and social media, such as creating shareable content on topics relevant to their audience. The presentation includes a case study of how Adaptu uses social monitoring, influencers, and keyword targeting to get their content in front of the right people.
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
SmartGroup Blogging Presentation - Andre JensenMark Knowles
The document provides tips for optimizing a blog for search engine rankings. It recommends including targeted keywords in the blog post title, header tags, body content, image tags, and text links. It also suggests tagging posts with keywords and posting fresh content regularly to keep readers engaged. Regular blogging is important to maintain traffic over time.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
The document provides a 5-step SEO strategic plan for forum owners to make more money by ranking higher on Google. It begins with an introduction of the author and his background. The steps include: 1) Ensuring the forum is indexed by Google; 2) Optimizing forum pages for keywords; 3) Shaping forum content around keywords; 4) Leveraging social media; and 5) Link building to increase domain authority. The document encourages forum owners to implement these tactics to drive more traffic from Google searches.
The document discusses strategies for online publishers to grow their audience and revenue through search engine optimization (SEO) and social media optimization (SMO). It provides tips for SEO such as optimizing page titles, meta descriptions and eliminating duplicate content. For SMO, it recommends using Facebook Connect, widgets, APIs and promoting content on social news sites. Case studies show how these tactics helped websites significantly increase traffic, user engagement and registrations.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
Learn fundamentals of Social SEO: Social Media Optimization case studies.
Includes an overview of social media marketing and search engine optimization with examples and case studies. Presentation topics include:
- Planning Social SEO
- Practical Tactics for Optimizing Blogs, LinkedIn Facebook, Twitter, YouTube
- Social SEO Tools
Lee Odden, CEO of TopRank Online Marketing
This document discusses WordPress SEO best practices. It recommends immediately configuring WordPress settings after installation, activating helpful plugins, and creating keyword-themed content with optimized titles, headings, descriptions and links to improve rankings. It also covers more advanced strategies like offering quizzes and widgets to attract links from other sites. The author, Steve Wiideman, is an SEO consultant who shares tips through his training site and is available for contact.
This document provides a guide for creating, optimizing, publishing and socializing blog posts for SEO purposes. It recommends regularly publishing fresh blog content on relevant topics to keep your website content fresh. It outlines a 4 step process: 1) choosing keywords and topics, 2) writing the post, 3) publishing the post, and 4) distributing the post on social media. Key recommendations include using keywords in titles, images, and hyperlinks to optimize posts for search engines and social sharing.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
Advanced blogging class presented to Stewart Title.
* Using multimedia
* Creating and optimizing content
* Setting up your RSS feed
* Publicize your blog
*Statistics and analytics
Learn how to optimize and distribute your digital assets for success in universal search. Learn tips on how to create those assets in a cost effective way.
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
http://www.pcgdigitalmarketing.com/ Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
During "Twitter 101 For Car Dealers," Christine will:
Explain why Twitter is so important for car dealers
Present key strategies to mine leads and increase engagement
Discuss Twitter lingo and phrases
Guide attendees on how to perform Twitter searches and use hashtags
A unique perspective on the corporate blog as presented at the Digital Marketing Strategies Conference in Las Vegas by Christine Rochelle, VP Operations of PCG Digital Marketing.
This document provides a guide for businesses on how to start and maintain a business blog. It recommends developing a content strategy including a calendar, writers, and share plan. It outlines four steps for creating blog posts: choosing topics, gathering facts and outlining the story, developing the lede, and adding sources. The guide recommends reviewing, publishing, and sharing posts on social media and third party sites. It suggests publishing on free blogging platforms and concludes that helping readers through quality content can turn them into customers.
In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.
Writing is My Therapy Because I Have No Money For DrugsChristine Rochelle
Christine Rochelle graduated from college with a journalism degree and internship experience but struggled to find stable work in New York City. She took a freelance job at MTV that drained her physically and mentally. Seeking a change, she joined the Teachers for Vietnam program and taught English in Can Tho, Vietnam for four months. The experience helped her discover her love of writing and regain confidence in herself. She found fulfillment interacting with her students and traveling throughout Vietnam. Upon returning to the US, she pursued blogging as a career and has found paid writing success and personal growth from her time abroad.
Writing is My Therapy Because I Have No Money For Drugs
A Cohesive Social Media Strategy
1. A Cohesive Social Media
Strategy That Makes Sense
Christine Rochelle
@CLRochelle
2.
3.
4. Video
YouTube (owned by Google)
Vine (owned by Twitter)
Bookmarking Sites
Digg
Reddit
StumbleUpon
Photo-sharing
Instagram (owned by Facebook)
Flickr (owned by Yahoo!)
Business check-ins/Reviews
FourSquare
Yelp
In a League of Their Own (also a good movie)
Twitter
Facebook (can check-in to locations)
Pinterest (bookmark photos)
Blogging
Wordpress
Blogger
Tumblr
Wish they were Facebook
Google+ (Google, of course!)
MySpace (owned by Justin Timberlake)
Get Professional
LinkedIn
Email marketing
5.
6. Video
YouTube (owned by Google)
Vine (owned by Twitter)
Bookmarking Sites
Digg
Reddit
StumbleUpon
Photo-sharing
Instagram (owned by Facebook)
Flickr (owned by Yahoo!)
Business check-ins/Reviews
FourSquare
Yelp
In a League of Their Own (also a good movie)
Twitter
Facebook (can also check-in to locations)
Pinterest (bookmark photos)
Blogging
Wordpress
Tumblr
Blogger
Wish they were Facebook
Google+ (Google, of course!)
MySpace (owned by Justin Timberlake)
Get Professional
LinkedIn
Email marketing
7. Get Organized
Content calendar
Consistent message Get
Get Optimized
Di gi t a
Know your keywords l!
Use keywords in videos, blogs, content, title/alt
elements, & social hashtags
Get Visual
Gain attention span through social friendly images
Use video to present your team as experts in field
Get Social
Understand your markets on each network
Switch up titles/descriptions when sharing links
Get ROI
Report on metrics using Google Analytics
organic search
referrals
2/18/13
8. Get Organized….or Go Home.
Content calendar is a must
Plan for consistent
messages to be delivered
across all channels
2/18/13
9. Get Optimized: SEO Basics
Step 1: Use the Google Keyword Tool
Find your keywords
Step 2: Optimize your meta data
Keep it short META
Use your keywords TITLE
Engaging descriptions=higher CTR
META
DESCRIPTION
2/18/13
10. Anchor text –
phrase “SEO
SEO Basics Basics” links
to another
Step 3: Build a blog blog
On-site or Wordpress
Post min. 2x month
“title” of the
Step 4: Build your linking roads link is “SEO
3-4 links per post Basics” to
to inventory, specials show Google
Use alt and title elements how to identify
what the link
is about
12. Get Visual: Instagram is Your Photo Friend
• Create social-friendly
photos with Instagram
• Use within your blog
and social networks
• Get creative! Think of
Instagram as joining an
art community!
• Use hashtags with
your keywords
2/18/13
13. Get Visual: Create a How-To on YouTube
• How-to video of the oil
change/service
• Embed in blog, use for
additional content on
social
• Keep it short
• Use keywords in title,
description
• Link to related
blog/page in
description, not just root
domain
2/18/13
14. Get Social: Share on Google+ Use hashtags for
keywords
Original keyword
focus:
Jackson oil change
Same meta
title and meta
description
mentioned in
SEO basics that
is visible in
Google Search
15. Get Social: Post an offer on Facebook
• Post a link to your same blog
on Facebook
• Add an image of a coupon
related to the blog
• Start a conversation – ask
what kind of offers they would
like to see next
• Post from 1pm-6pm for best
CTRs
16. Get Social: Tweet it up
• Post blog/offer to Twitter,
ask for Retweet (“Please
RT”)
• Twitter mining – search
for users in your area
talking about servicing
their car, send them the
offer directly
• Use hashtags of
keywords to get found
• Your activity on Twitter
should be HIGHER than
Facebook, due to how the
feeds work
2/18/13
18. Get Social: Email
• Filter your CRM by
customers who haven’t
serviced their car recently
or due for an oil change
• Send email only to that list
with current oil change
coupon
• Keep email short, to the
point, and with engaging
headline
• Allow them to print coupon
or display it on
smartphone
2/18/13
19. Get ROl: Google Analytics
• Referrals
• Organic search
• Track popular
keywords
• Measure traffic
spikes vs. email
campaigns,
social offers
2/18/13
20. Get Organized
Content calendar
Consistent message Get
Get Optimized
Di gi t a
Know your keywords l!
Use keywords in videos, blogs, content, title/alt
elements, & social hashtags
Get Visual
Gain attention span through social friendly images
Use video to present your team as experts in field
Get Social
Understand your markets on each network
Switch up titles/descriptions when sharing links
Get ROI
Report on metrics using Google Analytics
organic search
referrals
2/18/13
The big debate now is – where do we focus on – social or SEO? Is SEO outdated? Is social worth the ROI?
The truth is…you need both. But you need a balance of the two to really succeed. In fact, one supports the other. And I’m going to walk you through how to do that.
So here’s our master list of social media and blogging tools.
So now you’re saying, Christine what does that even mean. You have got to be kidding me with that list.
Let’s look at that list again. Outlined in orange is what I want all of you to focus on. That doesn’t mean there are not opportunities for both SEO and social engagement in other networks, but for now we’re going to focus on these. Keep in mind for now I’m not going to talk about paid advertising. That is certainly a league of its own, but your paid ads in Google don’t affect your Google organic listings, so for now we’ll keep them separate.
Advertiser gets an email every time someone claims and any other updates regarding offer Reach current fans and their friends of fans