A lsit of easy examples of improvements you or your Website Manager are able to perform on your own!

1. How to improve your
website for search engines
- A lsit of easy examples of
improvements you or your
Website Manager are able
to perform on your own!
by Veronica Stenberg
www.easy-digital-marketing.com

2. Introduction - Seo is easy . The checklist:
not wizardry! Let me give
1. Get your keywords right
you some simple examples of
website improvements which 2. Finding out if your website is indexed
you are able to do yourself: 3. Your pages
There are plenty of basic improvements you can do your- 4. Code
self when it comes to search engine optimizing your web-
site. A lot of the work is (or should be if not!)simple “best 5. Content
practice” when it comes to website management.
6. Copy
Good organization and planning is half the job done. So
therefore I’ve created a checklist for you to use as a guide 7. URLs
to your SEO empowerment and improvements!
8. Various
Before you start, you may want to use WebsiteGrader to
give you a heads start on what needs to be improved on 9. Links
your website.
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3. 1. Get your keywords right: 2. Finding out if your web-
site is indexed:
I advice that you put on your thinking cap and start eval- 1. Go to Google.com (or whatever suffix is relevant for
uating the keywords and/or phrases you want your web- you)
site to rank higher for. To achieve this, this is your online
tools: 2. Type in “site:yourdomainname.com”
- In my case: site:veronicastenberg.se
Google Analytics: www.google.co.uk/analytics gave me on the 14/08/2011
Google Webmaster Tools: www.google.com/intl/en/webmasters 663 results
Google Insight for Search: www.google.com/insights/search
Thesaurus.com: http://thesaurus.com or use your Google Webmaster Tools, if you have this for
Your competitors source code your domain to get an indication if and what pages of
your website is indexed.
• Create a document of your keywords/phrases, and
make sure this is included in your online marketing
strategy.
• Geo-targeting – if your company only supply a service
within a specific geographical region, make sure to
consider to include geographical location/s
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4. 3. Your pages 4. Code
For each page make sure vital keywords are present in: • CSS files should should be placed externally and linked
in
• Page titles
• JavaScript files should be placed externally and linked
• Meta description in
• Meta keywords • Image mapping code, should preferably be placed in
the bottom of the HTML if possible
• URLs generated – should reflect your key words in
them (where relevant and logical) • Cookies – try to use an alternative solution or don’t
use cookies on content pages
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5. 5. Content 6. Copy
Make sure to use your keywords in and for the following: • Should contain your keywords where relevant
• HTML files • Use important keywords in the beginning of your copy
is possible
• Images
• Re-use your keywords, within reason
• Alt text on images and links
• Product headings – i.e if you sell pregnancy clothes,
• Internal link text your tops should for example all be named “maternity
jersey top” and not just “jersey top”
• Use keywords in Heading tags, especially H1
• Product descriptions – look at the copy, apply the
• Bold keywords if possible and within reason same logic as above, where relevant!
• Don’t over stuff your descriptions with keywords, only
where relevant is key. Remember that the end of the
day we create website for humans.
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6. 7. Url’s 8. Various
• For dynamic URLs with parameters in them, use a • Have you created a sitemap?
URL re-write tool for this, if possible
• Have you submitted your website to google through
• Make sure the URLs that are generated follow a neat webmaster tools?
structure like for example: domain.com/category/
product_name.htm • Have you duplicated your navigation with simple text
links in the footer?
• Do you look at the data in Google Analytics on a regu-
lar basis to track any progress?
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7. 9. Links It’s simple:
• Do you have a link building strategy for external web-
sites?
• Make sure your keywords are included in the link text
• Make sure you have considered if other pages are
more relevant to build links to, then just your root
domain
• Internal links, within your website, linking to other
pages, the same rules for keywords in the link text ap-
ply for these
• Tool: MajesticSEO – for checking out your competi-
tions link building activities, next to yours
www.majesticseo.com
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8. Learn more about digital marketing:
I hope this simple checklist will be useful for you and
contribute towards your websites success.
At the moment I’m writing my first eBook: Easy DIgital
Marketing - packed with digital marketing knowledge - so
sign-up to get notified or just to receive sample chapters
from me at: www.easy-digital-marketing.com
Explore: Contact me:
http://portfolio.veronicastenberg.se Email: veronica@veronicastenberg.se
http://www.veronicastenberg.se Twitter: @VeronicaVain
http://blog.veronicastenberg.se My newsletter: http://bit.ly/xOMQyS
www.easy-digital-marketing.com
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