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AutomotiveContent Strategies 2011 DMSC Follow Up Webinar Christine Rochelle
Content Workshop Review Why Content? Reputation management Social networks Staff morale SEO
SEO Content Strategies Search & Content Content is King No “content farms” Social Search
SEO Content Tips Choose Your Keyword Single Keyword Focus Common Keyword Phrases: CITY BRAND CITY BRAND MODEL CITY USED CARS CITY SERVICE CITY BRAND SERVICE Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service
Keyword = Monroe Ram
Keyword = Toledo Chevrolet
Keyword = Charlotte Used Car
SEO Content Rules Single Keyword Phrase Focus (Ex: Buffalo Used Cars) 3-4 times in content Dealership Name POD Score Linking 1 = Dealership Name 2-3 = Keyword  Link to content-rich pages Blog Main Site Social Media
Tips for Writing Online Short & Concise 500-600 words max Break up text Subheads & lists Make your point fast Links Content-rich landing pages
Journalism Tips for Online Writing (Advanced) Headline Short & eye-catching Lede 20 words max Inverted Pyramid Short Quotes Introduce source before quote
Upcoming Events Automotive Internship Program  Classes begin in May 2011 www.automotiveinternships.org Automotive Marketing Boot Camp April 16-18, Orlando FL www.automotivemarketingbootcamp.com
Q & A Christine Rochelle Christine.Rochelle@PCGMailer.com @CLRochelle @Digital_Dames

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DMSC - Automotive SEO Content Follow Up Webinar

  • 1. AutomotiveContent Strategies 2011 DMSC Follow Up Webinar Christine Rochelle
  • 2. Content Workshop Review Why Content? Reputation management Social networks Staff morale SEO
  • 3. SEO Content Strategies Search & Content Content is King No “content farms” Social Search
  • 4. SEO Content Tips Choose Your Keyword Single Keyword Focus Common Keyword Phrases: CITY BRAND CITY BRAND MODEL CITY USED CARS CITY SERVICE CITY BRAND SERVICE Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service
  • 6. Keyword = Toledo Chevrolet
  • 8. SEO Content Rules Single Keyword Phrase Focus (Ex: Buffalo Used Cars) 3-4 times in content Dealership Name POD Score Linking 1 = Dealership Name 2-3 = Keyword Link to content-rich pages Blog Main Site Social Media
  • 9. Tips for Writing Online Short & Concise 500-600 words max Break up text Subheads & lists Make your point fast Links Content-rich landing pages
  • 10. Journalism Tips for Online Writing (Advanced) Headline Short & eye-catching Lede 20 words max Inverted Pyramid Short Quotes Introduce source before quote
  • 11. Upcoming Events Automotive Internship Program Classes begin in May 2011 www.automotiveinternships.org Automotive Marketing Boot Camp April 16-18, Orlando FL www.automotivemarketingbootcamp.com
  • 12. Q & A Christine Rochelle Christine.Rochelle@PCGMailer.com @CLRochelle @Digital_Dames

Editor's Notes

  1. In 2006 Google stated the the one thing your website needs is good content. Now they have released a statement that they are changing their formula to give more credit to sites with good, original content that is geared toward user. Focus on social search or what people like.