This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
How to Promote Your Blog With Social Mediaandrew-young
This document provides tips for promoting blogs using social media. It discusses creating profiles and pages on Facebook, Google+, Twitter, Pinterest, StumbleUpon, and Delicious. It recommends completing profiles, posting blog content, engaging with others, and using tools to cross-promote the blog across platforms. Metrics to track include likes, shares, followers, and referral traffic. Commenting on other blogs is recommended to build connections and establish expertise.
Mary Agnes Antonopoulos is a social media strategist and speaker who provides training on using various social media platforms like YouTube, Facebook, LinkedIn, and Twitter for marketing purposes. She discusses how search engine algorithms have evolved to prioritize social connections and video content. Mary Agnes emphasizes understanding each platform's algorithm to build a global following and maximize search engine optimization, conversion, and viral reach. She provides tips for using titles, descriptions, hashtags and engagement to optimize YouTube videos. Mary Agnes also compares the benefits of Facebook pages and groups for brands.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
Instagram for business | Strategy GuideLucio Ribeiro
The document provides a strategy guide for using Instagram effectively for business purposes. It discusses creating high-quality content that aligns with brand identity and objectives. Key recommendations include developing regular content themes, using hashtags and location tags, engaging with other Instagram accounts, and leveraging user-generated content through contests or by allowing tagging. The document also covers tools for making content discoverable, building an engaged following, and connecting Instagram to other marketing channels.
Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Presented by Gary George CEO of BlazinMultimedia.com
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
How to Promote Your Blog With Social Mediaandrew-young
This document provides tips for promoting blogs using social media. It discusses creating profiles and pages on Facebook, Google+, Twitter, Pinterest, StumbleUpon, and Delicious. It recommends completing profiles, posting blog content, engaging with others, and using tools to cross-promote the blog across platforms. Metrics to track include likes, shares, followers, and referral traffic. Commenting on other blogs is recommended to build connections and establish expertise.
Mary Agnes Antonopoulos is a social media strategist and speaker who provides training on using various social media platforms like YouTube, Facebook, LinkedIn, and Twitter for marketing purposes. She discusses how search engine algorithms have evolved to prioritize social connections and video content. Mary Agnes emphasizes understanding each platform's algorithm to build a global following and maximize search engine optimization, conversion, and viral reach. She provides tips for using titles, descriptions, hashtags and engagement to optimize YouTube videos. Mary Agnes also compares the benefits of Facebook pages and groups for brands.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
Instagram for business | Strategy GuideLucio Ribeiro
The document provides a strategy guide for using Instagram effectively for business purposes. It discusses creating high-quality content that aligns with brand identity and objectives. Key recommendations include developing regular content themes, using hashtags and location tags, engaging with other Instagram accounts, and leveraging user-generated content through contests or by allowing tagging. The document also covers tools for making content discoverable, building an engaged following, and connecting Instagram to other marketing channels.
Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Presented by Gary George CEO of BlazinMultimedia.com
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
Instagram now has over 1 billion monthly active users and 500 million daily story users. The document provides tips and best practices for using various Instagram features like posts, stories, reels, filters, hashtags, live, IGTV, shopping, and insights. It discusses how to optimize profiles, become a professional account, link multiple accounts, and post engaging content.
The document provides strategies for using Facebook to promote a brand called PHP. It discusses goals of connecting with fans and sharing relevant content. It offers guidelines for content types and timing of posts, as well as tips for design, engagement, gaining more fans, and handling spam. The key is providing regular, high-quality content and responding to fans to build a engaged community around the brand.
This document provides tips and best practices for using Instagram effectively. It discusses key Instagram features like posting, Instagram stories, highlights, Instagram live, and insights. The main points covered are how to post engaging content, use hashtags and tagging, create compelling stories and highlights, go live, and analyze metrics with Instagram insights. Proper use of these features can help grow an audience and engage fans on Instagram.
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
1) The document outlines a social media program to increase awareness of Alabama's Coastal Connection through various social media channels like Facebook, Twitter, Instagram, Pinterest and blogs.
2) It provides guidance on engaging with followers on each channel through likes, comments, shares, tags and relevant hashtags.
3) It emphasizes engaging with the Alabama's Coastal Connection pages and posts to increase their audience and exposure across all social media networks.
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
This document provides tips and best practices for managing a Facebook page as an artist. It discusses understanding how the Facebook news feed works and what types of content it favors, such as native videos, Facebook Live, link shares, and relevant tags. It also offers suggestions for housekeeping tasks, dos and don'ts for posts, and content ideas including photos, videos, audio, events, and stories. The document advises setting a content schedule and provides strategies for getting attention like pinning important posts, using banners and profile videos, and enabling shopping features.
This document provides guidance on creating an effective real estate blog. It covers six ways blogging can increase business, including top of mind, word of mouth, and credibility marketing. Ten essentials for strong blog posts are outlined, such as captivating titles, readable formatting, and inclusion of photos. Additional tips include adding video, sharing newsfeed content, bringing awareness to local community events, using groups and polls. Compliance with branding and copyright laws is also addressed.
This document provides an overview of a social media bootcamp hosted by the W&M Social Media Users Group (SMUG). It discusses developing a social media strategy, choosing platforms like Facebook and Twitter, creating engaging content, and tips for managing social accounts. Attendees are encouraged to think about their target audiences and goals before choosing tools and developing a content plan. The bootcamp covers basics of profiles, pages, posts and interactions on Facebook and Twitter, and advises focusing efforts, listening to audiences and collaborating with others on social media.
This document discusses using social media marketing for business. It recommends setting up profiles and pages on key social media sites like YouTube, LinkedIn, Facebook, and Twitter to share content and connect with potential customers. The document provides tips for using each platform effectively as part of an overall social media marketing strategy, such as posting regularly and linking content across online profiles and websites.
The document provides guidance on setting up and customizing a Facebook page. It outlines steps for [1] creating a page and filling in basic information, [2] customizing the page design and tabs, and [3] posting and engaging with followers to build an audience. Key features covered include adding a cover image, page avatar, featured pages, and linking to other social networks. The document also reviews admin tools and using insights to measure a page's performance.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
Create a Facebook page for your nonprofit that includes relevant information, photos, and videos. Engage your followers by posting updates, starting discussions, sharing news and announcements, and recognizing supporters. Enhance your page further with additional tabs, causes, and HTML code to better tell your organization's story and encourage ongoing interaction.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
Twitter marketing involves setting up your profile with a header graphic, bio, profile picture and pinned tweet. Content should be concise at 140 characters, include images and videos, be entertaining or provide tips. Hashtags make tweets searchable and you can use IFTTT to automate social sharing. Engage with others by replying, retweeting, and thanking people for sharing your content.
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
Instagram now has over 1 billion monthly active users and 500 million daily story users. The document provides tips and best practices for using various Instagram features like posts, stories, reels, filters, hashtags, live, IGTV, shopping, and insights. It discusses how to optimize profiles, become a professional account, link multiple accounts, and post engaging content.
The document provides strategies for using Facebook to promote a brand called PHP. It discusses goals of connecting with fans and sharing relevant content. It offers guidelines for content types and timing of posts, as well as tips for design, engagement, gaining more fans, and handling spam. The key is providing regular, high-quality content and responding to fans to build a engaged community around the brand.
This document provides tips and best practices for using Instagram effectively. It discusses key Instagram features like posting, Instagram stories, highlights, Instagram live, and insights. The main points covered are how to post engaging content, use hashtags and tagging, create compelling stories and highlights, go live, and analyze metrics with Instagram insights. Proper use of these features can help grow an audience and engage fans on Instagram.
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
1) The document outlines a social media program to increase awareness of Alabama's Coastal Connection through various social media channels like Facebook, Twitter, Instagram, Pinterest and blogs.
2) It provides guidance on engaging with followers on each channel through likes, comments, shares, tags and relevant hashtags.
3) It emphasizes engaging with the Alabama's Coastal Connection pages and posts to increase their audience and exposure across all social media networks.
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
This document outlines a strategy for a video marketing campaign on social media. It recommends setting objectives and identifying the target audience. It then provides tips for public relations, uploading to YouTube, sharing on Facebook and Twitter, paid advertising, outreach, email marketing, making it easy to share, and preparing for potential issues. The strategy was used for a Go Granny parody video by Network Solutions around the 2011 Super Bowl, which received over 60,000 YouTube views and millions of social media impressions within a week.
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
This document provides tips and best practices for managing a Facebook page as an artist. It discusses understanding how the Facebook news feed works and what types of content it favors, such as native videos, Facebook Live, link shares, and relevant tags. It also offers suggestions for housekeeping tasks, dos and don'ts for posts, and content ideas including photos, videos, audio, events, and stories. The document advises setting a content schedule and provides strategies for getting attention like pinning important posts, using banners and profile videos, and enabling shopping features.
This document provides guidance on creating an effective real estate blog. It covers six ways blogging can increase business, including top of mind, word of mouth, and credibility marketing. Ten essentials for strong blog posts are outlined, such as captivating titles, readable formatting, and inclusion of photos. Additional tips include adding video, sharing newsfeed content, bringing awareness to local community events, using groups and polls. Compliance with branding and copyright laws is also addressed.
This document provides an overview of a social media bootcamp hosted by the W&M Social Media Users Group (SMUG). It discusses developing a social media strategy, choosing platforms like Facebook and Twitter, creating engaging content, and tips for managing social accounts. Attendees are encouraged to think about their target audiences and goals before choosing tools and developing a content plan. The bootcamp covers basics of profiles, pages, posts and interactions on Facebook and Twitter, and advises focusing efforts, listening to audiences and collaborating with others on social media.
This document discusses using social media marketing for business. It recommends setting up profiles and pages on key social media sites like YouTube, LinkedIn, Facebook, and Twitter to share content and connect with potential customers. The document provides tips for using each platform effectively as part of an overall social media marketing strategy, such as posting regularly and linking content across online profiles and websites.
The document provides guidance on setting up and customizing a Facebook page. It outlines steps for [1] creating a page and filling in basic information, [2] customizing the page design and tabs, and [3] posting and engaging with followers to build an audience. Key features covered include adding a cover image, page avatar, featured pages, and linking to other social networks. The document also reviews admin tools and using insights to measure a page's performance.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
Create a Facebook page for your nonprofit that includes relevant information, photos, and videos. Engage your followers by posting updates, starting discussions, sharing news and announcements, and recognizing supporters. Enhance your page further with additional tabs, causes, and HTML code to better tell your organization's story and encourage ongoing interaction.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
Twitter marketing involves setting up your profile with a header graphic, bio, profile picture and pinned tweet. Content should be concise at 140 characters, include images and videos, be entertaining or provide tips. Hashtags make tweets searchable and you can use IFTTT to automate social sharing. Engage with others by replying, retweeting, and thanking people for sharing your content.
50 social media marketing tips and tacticsHussain Ali
This document provides 50 social media marketing tips and tactics focused on creating valuable shareable content and optimizing a brand's presence across various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Slideshare. Some key tips include writing compelling headlines and content, regularly engaging followers, sharing other influencers' content, using videos and images, asking questions to generate discussions, and integrating platforms like LinkedIn and Slideshare with blog posts and Twitter feeds. The overall strategy is to create a synergistic social media approach where the combined efforts are greater than individual parts.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
The document provides tips for growing a business using Twitter, including setting up a profile, best practices for tweeting, marketing and lead generation strategies, customer service, and time-saving tools. Some key recommendations are to use keywords in profiles and tweets, engage with followers, drive people to other online properties, and monitor brand mentions and industry terms. The presentation also promotes a special offer for creating a customized Twitter profile.
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
An overview of social media that includes definitions of key words, benefits of the most popular sites, explanation of how to fit social media into your day.
This document provides definitions and explanations of common terms used on social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It also offers tips on using different social media for purposes like customer communication, brand exposure, and connecting with industry leaders. Finally, it discusses best practices for using social media and tools like HootSuite that can help manage multiple accounts.
This document provides tips and strategies for using social media and other online tools to promote a business or brand. It discusses setting up accounts and profiles on platforms like blogs, Twitter, Facebook, Flickr, YouTube and others. It also offers advice on engaging with other users, sharing content, tracking analytics and using online presence to enhance offline events. The overall message is that an active, authentic and integrated online strategy can help raise awareness, build connections and spread your message.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
This presentation is an overview and introduction to social media. Looking at Facebook, Twitter and LinkedIn we reveal a 10 minute social media formula for implementation in small business and particularly for health practitioners and sole traders. This presentation was given at the Australian Traditional Medicine Society AGM. We recorded the voice over the slide show afterwards. Ask your social media questions on our Facebook page www.facebook.com/socialmediologist
The popularity of YouTube astonishes us when we see a two-year-old asking mom to play his favorite video in gibberish voice. After Google and Facebook, YouTube ranks as the most popular website. Visit for more: https://www.w3era.com/youtube-videos-views/
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Similar to Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.com (20)
Pinterest is a virtual corkboard where users can curate and share content on various boards corresponding to their interests. It is primarily used to share images and is 85% female users. To set up a business account, users choose a username and boards to organize their pins into categories related to their business using relevant keywords. Effective content includes high quality images with easy to read text and calls to action. Businesses can track engagement through analytics and promote pins as ads to specific audiences.
This document provides step-by-step instructions for setting up a Facebook conversion pixel and creating a Facebook conversion ad. It outlines how to install the pixel code on a website, create a thank you page, define a custom conversion, set up the ad, and enter details like the audience, budget, images and text. The goal is to set up an optimized Facebook carousel ad that tracks conversions like form submissions or purchases.
This document provides instructions for creating a new page on a website using a template and customizing it by uploading images, editing text boxes, setting privacy options, adding widgets, rearranging sections, including a sign up form, and customizing thank you pages using the Leadpages WP plugin before final review.
How to lead generate with a Sales FunnelOwerly.com
The document provides instructions for using Owerly.com to create sales funnels and campaigns, send messages, build email templates, create and customize landing pages, and integrate with autoresponders like Aweber. Key steps include applying tags to campaigns, dragging and dropping to build emails, selecting templates and uploading images for pages, adding opt-in forms and custom thank you pages, and connecting pages to autoresponder lists.
The document provides tips for live streaming video on Facebook including setting up the stream, engaging with the audience during the broadcast, and ways to maximize exposure of the saved video such as boosting posts, sharing to other platforms, and creating a regular streaming schedule to build an audience. Key recommendations include reminding followers about upcoming streams, adding value to educate or entertain the audience, and using calls to action to drive people to other pages or offers after finishing the stream.
This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
This document provides instructions for creating a new page on a website using a template and customizing it by uploading images, editing text boxes, adjusting the layout and privacy settings, adding widgets like images or text boxes, moving and saving sections, including a sign up form, and customizing thank you pages using the Leadpages WP plugin. The instructions guide the user through the entire process of designing and finalizing a new webpage.
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This document outlines various membership and payment options for a website, including general site options, restriction options, PayPal integration options for processing payments through a PayPal Pro account that can be managed on the PayPal website, and ClickBank options for setting up a ClickBank account username and IPN as well as test sales and payment buttons.
This document provides tips for using Snapchat for business purposes. It recommends targeting an audience of 18-35 year olds, especially millennials and Gen Z. It suggests adding contacts from other social networks and using influencers to borrow your Snapchat account and bring over followers. The document outlines different types of engaging content to create like behind the scenes videos, contests and calls-to-action. It also discusses using analytics to track follower growth, engagement and completion rates to optimize content. Working with influencers and geofilters are presented as ways to build your brand on Snapchat.
This guide outlines an internet marketing strategy with a website hub for conversion optimization and sales funnel development. It recommends search engine optimization through blogging, backlinks, keyword optimization and earned media. It also suggests using social media platforms like Facebook, Instagram, YouTube, Meetup, Twitter, Pinterest, Snapchat and paid ads for promotion. Paid search is recommended through Google, Facebook and ad networks.
The document summarizes various topics related to digital marketing and making money online. It covers search engine optimization strategies like on-site optimization and backlinking techniques. It also discusses social media platforms like Facebook, Instagram, and paid social advertising. Other sections cover pay-per-click advertising on Google and Facebook, cryptocurrency, affiliate marketing, creating online courses and products, and ways to start an online marketing agency. The document provides an overview of many current methods for internet marketing and monetization.
Facebook Live video and Game Streaming 2019Owerly.com
This document provides information about live streaming platforms, equipment, software, and steps for live streaming video content. It includes links to streaming platforms like Facebook Live, YouTube, and Twitch as well as recommendations for cameras, lighting equipment, streaming software options, post-production tools, and ways to syndicate live streams across multiple platforms.
This document provides an introduction to digital marketing and outlines key strategies and tactics. It discusses search engine optimization including domain authority, backlinks, analytics and keyword research. It also covers on-site optimization, content creation, social media, paid advertising, paid social ads, copywriting, sales funnels, split testing and analysis. The goal is to help marketers develop an effective digital marketing strategy and understand best practices.
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and M...Owerly.com
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 1 of 2
Learn a complete SEO, Social Media and PPC strategy at www.Owerly.com for $1 your first month
YouTube Marketing and Advertising Get more Subscribers and LikesOwerly.com
YouTube Marketing and Advertising Get more Subscribers and Likes. Learn more at www.Owerly.com
Video is the last marketing modality that truly reaches people in Social Media. Utilize it to the fullest with these techniques.
This document provides an overview of various photography concepts and equipment. It discusses single-lens reflex cameras, apertures and how they control light entering the camera through an adjustable opening called the aperture. It also covers shutter speed, ISO, and the relationship between these factors in achieving proper exposure. Additional topics include the rule of thirds composition technique, different poses, lighting equipment like stands, soft boxes and umbrellas, and techniques like white balance and obtaining a custom white balance.
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Social Media will grow your business and brand awareness.
Facebook Live Tutorial - Grow your business with Live VideoOwerly.com
This document provides instructions for live streaming on Facebook using the Facebook Live feature. It discusses how to set up and conduct a live stream, including allowing camera and microphone access, setting privacy settings, engaging with viewers during the stream, and best practices for boosting the video post and reusing content after the live stream. The goal is to build relationships and engage audiences on Facebook through live video.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
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This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
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Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
5. SETUP FACEBOOK
Facebook.com/pages
Hit “Create Page” button
Use logo as profile picture and/or cover photo
(can consider using one as your personal photo if you are a
personal brand)
Fill out profile
Like your own page (and favorite)
Pin your introductory post to the top (upper right corner of
post)
7. SETUP TWITTER
header graphic/cover photo 1500 x 500 pixels
bio - searchable, benefits/copy, keywords
profile picture
pinned tweet make an impact
Website link or link to capture page
Company username
10. REGISTER
INSTAGRAM
Pick a market-related name, i.e. fitness, business, fashion
Easy to remember
Profile pic – Company Logo
Website - Company or Capture page. No spam. No affiliate
links.
11.
12. 3. CONTENT
Promote your products/services
Ten most frequently asked questions
Live Stream recording with Syndication
Conversational style with audience
interviews with celebrities, influencers, gurus
Announcements, contests, awareness, and courses to
empower
Question and Answer Sessions, AMA
13. CONTENT YOUTUBE
Videos that cater to a niche audience perform better than
generic ones
Audience prefer visual content over reading
See what is trending
Create a recurrent theme to grow a fan base
Adds value, more likely to be shared
Explain a tough concept simply
14. CONTENT YOUTUBE
How-to video
Explain how they can use your product/service
DIY
Unboxing
Cartoons
Music Video and Music covers
Impersonations
Collaborations and Cross-promotion with other creators
15. CONTENT YOUTUBE
Integrate your product or service into a storyline
Animation
Sound Effects
Background Music
Lighting
Sound
See what other successful channels/videos are doing
18. KEYWORD RESEARCH
Search terms people are using to find your videos
Google keyword planner
Include search keywords the video titles, labels, and tags,
Google searches can help boost your viewership
Use relevant tags for your videos
19. KEYWORD RESEARCH
Speak these keywords
Google is picking those up with voice recognition.
YouTube will be given preference over a video uploaded on
other video hosting website while displaying search results
on Google.
Google owns YouTube
20. VIEWS YOUTUBE
More Likes could make your video appear higher in searches
Include Copywriting, not just keywords, into Title,
Description, etc.
21. CONTENT TWITTER
140 characters
Explain benefits of blog article before linking to it
Humor
Advice
Insight and information/facts
Current events/news
questions
promotional tweets
Use search keyword phrases in your tweets
22. CONTENT TWITTER
entertaining or educational
actionable tips
how-to
Images get 18% more clicks, Visual Content 1200x628
videos
23. CONTENT TWITTER
promotions & ads (not too many or will look spammy)
curate great content from others.
Retweet others content (they might return the favor)
Include sense of urgency (limited time)
Answer people's questions
Quotes/motivation
24. TWITTER CARDS
Tweets of your content will include link previews
add a few lines of HTML to your webpage
links to your content will have a “Card” added to the
Tweet
Summary Card: Title, description, thumbnail, and
Twitter account attribution.
Player Card: A Card to provide video/audio/media.
25.
26.
27. CONTESTS TWITTER
“RT to win”
“Follow to win”
Fastest correct answer after a webinar
Binkd and other social media contest apps
photo contest With your company product and #
28. CONTEST TWITTER
tweet a caption for the photo and include the hashtag For a
photo
Best answer with # or @yourcompany
Random # chosen off tweets
Tweet # and link
29.
30. BUZZSUMO
shows you the most popular content on a specific topic ranked
by the number of social shares.
Also shows who shared it
find people who will be interested in your content
“Twitter shares”, “View Sharers”, click on “export”
31.
32. INSTAGRAM TARGET
AUDIENCE
Research hashtags to make sure there is an audience
Look for accounts in your niche
Follow people that follow accounts in your niche
Follow people that like pics in your niche
35. INSTAGRAM CONTENT
Write about the post in the caption. Have a call to action. For
example ask them to like the pic or click on your bio link for an
offer.
Tag a location. Do not tag random people for exposure.
Pick the time for the maximum exposure
Microblog – When you make a blog post, post the pic and
include some of the content in the description with a link in the
bio or something they can cut and paste
36. INSTAGRAM
HASHTAGS
Groups similar content
Up to 30 hashtags per post
Use targeted hashtags
Goal: get into top 10 for a hashtag for more exposure (most
likes)
This can be done with long tail hashtags (less competitive)
Hashtagify.me for Hashtag Research
37.
38. INSTAGRAM
RESOURCES
Wordswag – Add Stylized Quotes and Logo
Latergramme – Schedule Future Posts
Videoshop – Edit video and Add Text
Action Movie – Add video special effects
Instagram Feed – WP Plugin
Voicelet.com – Buy and Sell Instagram Shoutouts
40. FACEBOOK LIVE
CONTENT IDEAS
Your business in action
Show some personal life
Q&A audience session
Tutorials
Industry Updates
Interview
Promotion
Live Event Broadcast
41.
42.
43.
44. AFTER
Hit Finish Button
Save video to camera roll (Can upload in other places as
well-YouTube, Vimeo, etc.)
Select upload higher quality version
Confirm video appears on your Facebook Fan Page
Continue engagement with comments or questions on video
after it has been posted
Share/Syndicate video – Blog, Groups, Newsletter
45. 4. CALL-TO-ACTION
End with Call-to-action
Offer something for free
Direct to website
Get leads – Opt-in to Capture Page for Offer
ask for suggestions, and do some shout-outs
Consistent Creation (ie once a week)
Use links to somehow drive the viewers from YouTube to
your main website.
Have a call to action to Like, Share and Subscribe
46. CALL-TO-ACTION
YOUTUBE
links pop up in the middle of your video or in the description
section.
add the link to the comment section
Ask to do something on your website, i.e. comment below
Ask them to share your links on their websites, blogs,
Facebook pages, etc.
Tell your audience to subscribe to your channel
47. END-CARDS YOUTUBE
End-Cards
Creating an end-card with a link on screen to subscribe to
you
Add links to related videos and playlists
Google “Youtube End Card” and search images for templates
Use Annotations to add link to End Card portion of video
once uploaded
48.
49. CALL-TO-ACTION
TWITTER
Promote links to a coupon or capture page
Valuable free offer for opt-in
Sense of urgency (limited time or amount)
Ask for Retweets. RT
“Please RT” at the end of the message.
Pinned Tweet lead to enticing content or capture page offer
50.
51. INSTAGRAM CALL-TO-
ACTION
Call to actions: like the pic. Like if you want more pics.
Follow me for quality pics. Ask people to share.
Have a contest: Best caption, share to be entered, Guess a
number, opt in to win, etc.
54. 5. ENGAGE
Interact with comments
No privacy settings
Create a Facebook group for your community
caption features for videos. This helps in making your video
more accessible to hearing impaired people
playlists to make things simpler and more specifically suited
to the subscribers’ taste.
Allow comments
55. BEST TIME TO POST
ON TWITTER
Weekdays for Business to Business
Weekends and Wednesday for consumers
highest retweets at 5PM
highest click through rate 12PM and 6PM.
Be consistent
56. GET FOLLOWERS ON
TWITTER
Follow for follow back
Unfollow non followers
Tag users and companies you mention and they may retweet
(@username)
can only follow 10% more Twitter accounts than those
following you
57. FOLLOWERS
Respond to your mentions @yourname
Mention or Brand24 to monitor
Hootsuite or TweetDeck monitor your Twitter mentions
Thank people that RT your content. DM them and make a
connection
59. FOLLOWERS
Engage in topics
Answer questions and give value
Tweet influencers when you reference them in a blog so they
can potentially share it
Embed tweets referenced in blog posts
Connect email to twitter & Import Followers
64. ADVANCED SEARCH
Twitter.com/ search-advanced
People. "To these accounts" @competitorname
See who is following and sharing your competition and follow
those people to potentially gain them as a follower
Search options Everything, all people, everywhere
65.
66. ADVANCED SEARCH
Places modifiers. near:Burbank within:20mi
None of these words -http (no links)
All of these words http (only links)
Save searches and access from search bar
69. TWITTER LISTS
group of accounts that you want to target
industry professionals
prospective and current clients
competitors (private list)
Great content producers
70. TWITTER LISTS
Build relationships with influencers
Add them to a public list so they get notified
Re-tweet their quality content, personalize, tag
Use/copy other people's lists by looking at their's or lists they
are on
TwitListManager tool
subscribe to lists that have already been created
71.
72.
73. TWITTER CHATS
forum to discuss topics
Business networking
conversation about a topic At a scheduled time
Use a designated chat hashtag to participate
74. TWITTER CHATS
Discussion on a set topic or Q&A, special guest
TweetChat.com login and view conversation in more readable
format
Great way to engage and learn
Websites that list upcoming twitter chats
77. DIRECT MESSAGE
Great for personal/private/customer service messages
Invite someone that @yourname to DM you directly
Automated response messaging, can ask questions to see how
you can help them and offer them value
Auto DM service like from socialoomph
78.
79. PRESS ON TWITTER
Use and Follow the hashtags and keywords that they use
#haro
#profnet
#Journorequest
#PRrequest
#Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro
Follow @profnet and @helpareporter
82. INSTAGRAM AUDIENCE
ENGAGEMENT
Like for likes, like multiple pics in a row to stand
out in their feed
Comment on their posts
Reply to your comments
Contests
Stories
Call to action: like, follow, link, share, tag
83. INSTAGRAM AUDIENCE
ENGAGEMENT
In the Pic, ask a question and ask people answer a reply in
their comments #commentbelow
Make a statement in the pic, and have people tag someone they
know that fits it #tagafriend
85. 6. ADVERTISE
Have blogs/websites reference/link to your Channel
Syndicate your video in Facebook, Twitter,
Forums,Blog,Google Plus, etc.
Syndicate your video playlist in Facebook, Twitter, Forums,
Blog etc.
Place a screen capture of video on Instagram
86. ADVERTISE YOUTUBE
Use Google AdWords to get paid views. Once you use this,
make sure that the beginning of your ad is especially
engaging
Contests or events on your channels
Get advertising from prominent bloggers
watermark your content
Allow Embedding
87. ADVERTISE
Add a Twitter link on your website/blog
Embed/share tweets into blog articles
PPC Ads
88. INSTAGRAM HIRE &
MAKE 3RD PARTY DEALS
Make shout for shout deals
Buy shoutouts from larger pages
Better rates with longterm packages
Drive traffic with ads
Watch out for fake followers
Voicelet.com
89. 7. SYNDICATE
Hootesuite.com, SocialOomph.com, buffer.com,
sproutsocial.com
Instagram
Have a Share on Twitter Button on Blog Entries
wordpress.org/plugins/tweetthis/ (easily embedded, stylish
tweetable content boxes in your posts and pages.)
91. HTTP://SPROUTSOCIA
L.COM
handle multiple Twitter, Facebook, Google+, and other social
accounts.
scheduling tweets, Sprout Social offers insights and analytics
so that you know how well your social media campaigns are
working.
94. 8. ANALYZE
Google analytics can be used to keep track of the
performance of your channel.
http://sproutsocial.com/features/social-media-analytics
YouTube Analytics shows you how well your viewership is
turning out and indirectly tells you if your ads, annotations,
and content have the positive effect you want them to.
95. ANALYTICS
top follower each month
see the mention and content that drove the most engagement.
Audience profile/demographics (age, gender, etc.)
See if a strategy/campaign works
98. 8. MONETIZE
open an AdSense account for your channel.
used to advertise and generate revenue on the website.
Partner Program - an advertisement revenue-sharing
Skippable Video ad, which runs in the beginning of videos.
Skippable Video is an ad format that you can select in which
the viewer has the choice of watching the ad or skipping
YouTube Video Targeting Tool. With this tool, any company is
allowed to broadcast its ads in a particular country
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