Janet Driscoll Miller, President and; Lead Strategist of Search Mojo, and Elizabeth Shea, President & CEO of SpeakerBox Communications, discuss how to leverage Search, Content, and Social Media resources to help your company gain higher rankings, increase traffic, and get more leads!
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Google+ Local Optimization focuses on dominating local search engine results. The document discusses principles of local SEO like having accurate business data, relevant content, high online visibility, and authentic endorsements. It provides strategies for local SEO projects including claiming a business listing, optimizing a website, getting listed elsewhere, and gaining reviews. Tactics covered include verifying listings, encouraging check-ins, diversifying reviews, and using tools like Google Maps and Google+ Local.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Google+ Local Optimization focuses on dominating local search engine results. The document discusses principles of local SEO like having accurate business data, relevant content, high online visibility, and authentic endorsements. It provides strategies for local SEO projects including claiming a business listing, optimizing a website, getting listed elsewhere, and gaining reviews. Tactics covered include verifying listings, encouraging check-ins, diversifying reviews, and using tools like Google Maps and Google+ Local.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
On-page SEO involves optimizing individual web pages on a website to improve rankings in search engines. It includes optimizing elements like page titles, meta descriptions, header tags, internal linking, keyword usage, and more. Done correctly, on-page SEO helps search engines understand what pages are about and determine their relative importance on a website.
The document summarizes key points from a presentation on search engine optimization (SEO) techniques given by Jessica Bowman. The presentation covered topics such as keyword research, optimizing page content, link building strategies, integrating SEO best practices, and common SEO mistakes to avoid. Bowman emphasized the importance of optimizing for both human visitors and search engine crawlers.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
Mastering the Art of Keyword Research and Site MappingRebecca Gill
This document provides an overview of Rebecca Gill's process for keyword research and site mapping. The key aspects of the process include:
1. Conducting thorough keyword research by building seed lists from various sources and analyzing search volumes and difficulty.
2. Creating a relevance score for keywords and mapping the highest scoring keywords to existing or new content.
3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
4. Repeating the process by monitoring progress, optimizing further, and documenting successes to refine the strategy. Data-driven planning, research, focus, and repetition are emphasized as keys to success.
Off-page SEO is important for ranking websites and involves factors outside a website like links, social media activity, and brand mentions. It helps search engines understand a website's quality, authority and trustworthiness. The document discusses various off-page factors like links, social profiles, reviews and directories. It provides best practices for link building through quality content while avoiding black hat techniques. Social media is also important for SEO and the document outlines common mistakes like ignoring off-page work or only sharing other's content without routing back to one's own website.
Secrets to Making Your Blog a Traffic MagnetLorie Huston
This document provides tips for turning a blog into a traffic magnet. It discusses the advantages of blogging, principles for attracting traffic such as search engine optimization and social media, keeping visitors engaged through subscriptions and newsletters, and call to actions. Search engine optimization tips include optimizing titles, images, and links. Social media advice includes monitoring engagement and integrating profiles. The document also provides contact information for the author.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
WordCamp Ann Arbor: SEO Friendly Website ArchitectureRebecca Gill
In this presentation, we'll explore three SEO core tactics for creating a search engine friendly websites and blogs. We'll deep dive into setting up content silos, the pros, and cons of content depth, and superpowers found in internal links.
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Content For Customers Search, Social, ContentSpeakerBox
This document discusses strategies for using content to optimize search engine rankings and drive leads. It recommends starting with keyword research and inventorying existing content gaps. Key tactics include optimizing on-site content and site structure for keywords, promoting content through blogs, articles and social media to generate inbound links, and developing an ongoing mix of content types. The goal is to establish expertise and drive traffic by providing valuable information to customers.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
On-page SEO involves optimizing individual web pages on a website to improve rankings in search engines. It includes optimizing elements like page titles, meta descriptions, header tags, internal linking, keyword usage, and more. Done correctly, on-page SEO helps search engines understand what pages are about and determine their relative importance on a website.
The document summarizes key points from a presentation on search engine optimization (SEO) techniques given by Jessica Bowman. The presentation covered topics such as keyword research, optimizing page content, link building strategies, integrating SEO best practices, and common SEO mistakes to avoid. Bowman emphasized the importance of optimizing for both human visitors and search engine crawlers.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
Mastering the Art of Keyword Research and Site MappingRebecca Gill
This document provides an overview of Rebecca Gill's process for keyword research and site mapping. The key aspects of the process include:
1. Conducting thorough keyword research by building seed lists from various sources and analyzing search volumes and difficulty.
2. Creating a relevance score for keywords and mapping the highest scoring keywords to existing or new content.
3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
4. Repeating the process by monitoring progress, optimizing further, and documenting successes to refine the strategy. Data-driven planning, research, focus, and repetition are emphasized as keys to success.
Off-page SEO is important for ranking websites and involves factors outside a website like links, social media activity, and brand mentions. It helps search engines understand a website's quality, authority and trustworthiness. The document discusses various off-page factors like links, social profiles, reviews and directories. It provides best practices for link building through quality content while avoiding black hat techniques. Social media is also important for SEO and the document outlines common mistakes like ignoring off-page work or only sharing other's content without routing back to one's own website.
Secrets to Making Your Blog a Traffic MagnetLorie Huston
This document provides tips for turning a blog into a traffic magnet. It discusses the advantages of blogging, principles for attracting traffic such as search engine optimization and social media, keeping visitors engaged through subscriptions and newsletters, and call to actions. Search engine optimization tips include optimizing titles, images, and links. Social media advice includes monitoring engagement and integrating profiles. The document also provides contact information for the author.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
WordCamp Ann Arbor: SEO Friendly Website ArchitectureRebecca Gill
In this presentation, we'll explore three SEO core tactics for creating a search engine friendly websites and blogs. We'll deep dive into setting up content silos, the pros, and cons of content depth, and superpowers found in internal links.
Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Content For Customers Search, Social, ContentSpeakerBox
This document discusses strategies for using content to optimize search engine rankings and drive leads. It recommends starting with keyword research and inventorying existing content gaps. Key tactics include optimizing on-site content and site structure for keywords, promoting content through blogs, articles and social media to generate inbound links, and developing an ongoing mix of content types. The goal is to establish expertise and drive traffic by providing valuable information to customers.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
The document discusses strategies for web promotion and search engine optimization (SEO). It covers on-page optimization techniques like title and meta description optimization, proper use of HTML tags, keyword research, link optimization, and image optimization. It also discusses off-page optimization strategies like link building, social media marketing (SMO) both on-site by integrating social features and off-site by submitting content to social networks, forums and other sites. The goal is to achieve high search engine rankings through both on-page and off-page optimization techniques.
This document provides an overview of search engine optimization (SEO) best practices for blogs. It discusses the key on-page elements that impact ranking, such as title tags, meta descriptions, header tags, keyword density, URLs and internal linking. It also covers off-page factors like link building, linkbait strategies, and using analytics to elevate popularity. The document aims to help blogs rank well in search engines by optimizing both on-page and off-page SEO techniques.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
The document discusses search engine optimization (SEO) and content creation. It defines SEO as publishing information in a way that helps search engines understand its relevance. The key elements of SEO include tags, information architecture, link building, brand building, and viral marketing. Effective content for SEO should be scannable, searchable, concise, and relevant while using keywords strategically. The goal of SEO is to increase traffic, while high-quality content aims to engage visitors and encourage return visits.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
This document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising, social media marketing, and inbound marketing. It provides tips for SEO such as selecting keywords, creating optimized content and internal links, using proper keyword density, and optimizing metadata like title tags and descriptions. Backlinks and monitoring performance are also emphasized.
SEO Presentation - The 42nd Estate - BRA - City of BostonThe 42nd Estate
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
This document provides an overview of search engine optimization best practices for WordPress websites. It discusses important on-page SEO elements like keywords, title tags, page URLs, page headings, image filenames, meta descriptions, and internal linking. It also emphasizes the importance of backlinks, both foundational links from community involvement and links gained from high-quality, shareable content. Quick steps are outlined for optimizing a WordPress site, including plugin installation, URL structure, XML sitemaps, and more.
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...Owerly.com
This document provides an overview of search engine optimization (SEO) best practices for optimizing a website. It recommends beginning the SEO process by setting goals, analyzing site metrics and keywords, and optimizing on-site elements like titles, descriptions, headings and images. It also discusses the importance of backlinks, creating high-quality content, submitting the site to search engines, and avoiding black hat SEO techniques that could get a site banned. The goal is to understand how search engines work and provide the best user experience to rank highly and drive targeted traffic.
The document discusses digital marketing and organic marketing methods like search engine optimization (SEO) and social media optimization. It provides details on performing site analysis and creating optimized landing pages for SEO. It explains why link building and blogging are important for SEO. Additionally, it outlines best practices for social media optimization including social media audits, management, online reputation management, and 12-month social media marketing plans and timelines.
Digital marketing is the use of digital technologies like the internet and mobile devices to market products and services. It involves organic marketing methods like search engine optimization (SEO) and social media optimization (SMO) as well as paid digital marketing methods like email marketing, pay-per-click advertising (PPC), and Facebook advertising. SEO focuses on improving a website to rank higher organically in search engine results pages (SERPs) while paid digital marketing methods involve paying to display ads. Both organic and paid methods are important parts of an effective digital marketing strategy.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
This document provides an overview of search engine optimization (SEO) techniques for communicators. It discusses how search engines work and the importance of keywords. It covers on-page optimization strategies like optimizing content, URLs, titles, tags and links. It also discusses off-page techniques like building quality inbound links. The document uses a case study of the website Liborated.com and recommends regular updates, quality content, and social media as best practices. Communicators are encouraged to learn SEO basics to help websites get found online.
With so many events to choose from, it’s becoming increasingly important for organizers to ensure their event is easy to find by the people they are hoping to target.
So how can they do that? Answer: Search Engine Optimization (SEO).
Search Mojo is a search engine marketing firm that provides SEO, PPC, social media advertising, and online reputation management services. The document discusses how SEO has evolved and continues to focus on content, authorship, and mobile readiness. It also covers changes in PPC including the importance of ad extensions and new formats like Google Offers and Product Listing Ads. The presentation concludes with a discussion of analytics and lead nurturing techniques like progressive profiling and conversion paths.
Get More Leads! Testing with Landing Page and Post-Click MarketingJanet Driscoll Miller
Join Search Mojo’s Janet Driscoll Miller as she reveals how companies can drive greater lead volume and quality through landing page testing and post-click marketing efforts. Learn how A/B testing through even small changes can affect greater results and how post-click marketing tactics, when applied to organic search traffic, can also drive significantly more leads. Lead quality testing will also be covered.
Search Mojo is a search engine marketing firm that helps companies achieve high rankings on Bing. Bing is Microsoft's search engine that now powers Yahoo's search results, giving it a large market share. To rank well on Bing, companies should submit their sitemap to Bing Webmaster Tools, optimize their site for keywords by including them in titles, meta descriptions and throughout content, and build two-way links from relevant sites. Ecommerce sites can list products on Bing Shopping and join the Bing Cashback program to boost clicks and sales.
1. Content For Customers: Search, Content, Social Janet Driscoll MillerPresident & CEOSearch MojoElizabeth SheaPresident & CEOSpeakerBox Communications
2. Start With Some Math… Search + Content + Social Media = Leads * According to HubSpot, 2009, Inbound Marketing Software Provider
3. Content Strategy Start with the keywords! Identify, rank, execute against. Identify where your customers live online. Put a search plan in place. Take content inventory: Where are the gaps? Create, revise, disseminate, track. Leverage social media tools to optimize search, drive leads back to site, landing pages. 1. 2. 3.
5. Why is Content So Important to Search Engines? How does the engine know WHAT your website is about if it cannot READ it on the site? Site content should contain keywords/phrases relevant to your messaging and offerings IMPORTANT: Search terms and brand terms are not ALWAYS equal Example: “certified used vehicles” vs. “used cars” “used cars” searched 600% more Incorporate non-attractive keywords by spinning them in content Example: “Our certified used vehicles are better than regular used cars – each vehicle has passed a 20-point safety inspection.” If you don’t want to use a keyword on your website, maybe you shouldn’t be optimizing for it!
6. Keys to High Search Engine Rankings Select good keywords Not too broad (“software”), not too specific (“virtualization software for the public sector”) Site content edits Include the keywords in the text of the website Keyword Density: percentage of times that a keyword appears in page text Site structure Certain technologies can “block” search engine bots Inbound links Serves as a measure of site “popularity” on a subject Ongoing monitoring
7. Keywords: The Foundation of SEO How often keyword appears in page content is important in algorithm and ranking Keywords should be targeted to specific offering/content Keyword tool: https://adwords.google.com/select/KeywordToolExternal
8. How Important Are“Inbound” Links? The most important ranking factor for Google Good content can create viral, inbound links
9. Which Links Are Most Valuable? Which links are most valuable? Check PageRank PageRank is a measurement of inbound links to that page/site. Does the link contain your keyword in the anchor text? Bottom line: Treat links like PR efforts. If you’d want press there, you’d want a link from there too!
10. Optimizing Website Pages Keyword should appear in: Filename Title tag Meta keyword, Meta description Bold text Link text Overall content of the page Keyword Density Percentage of times a keyword appears in the total page content Ask for links to your website from partners, etc.
11. Optimizing Blogs Host the blog on your domain Example: blog.search-mojo.com NOT: search-mojo.wordpress.com Use SEO pluginsto optimize title tags, etc. Wordpress: All in One SEO Pack Promote blog content to get viral inbound links Register blog with blog directories (i.e. Technorati)
12. Articles If you own the copyright: Post articles on your website or blog Post to article distribution sites Creates inbound links from those that republish your article Further establishes your subject matter expertise across the web
13. Whitepapers Submit to whitepaper submission sites For maximum SEO benefit, focus on sites that link to the paper on YOUR website
14. Images Especially important if images really showcase your offering Example: National Geographic Name the image file with the keyword as the filename. For multiple keyword phrases, separate terms with a dash (-) or an underscore (_). Example: <imgsrc=”/images/keyword.jpg”> Ensure that the alt text of the image tag contains the target keyword. Also consider incorporating a title tag on the image tag.Example: <imgsrc=”/images/bear.jpg” alt=”A bear eats a fish.” title=”A bear eats a fish.”> Incorporate the keyword into the page content where the image resides. If the image has an enlargement version, ensure that the link to the enlarged version contains the keyword in the anchor text. Ensure that the surrounding text on the page uses the keyword for that image. Append your keyword with the word “picture” or “pictures”.
15. Videos Include the word “video” in your keyword when possible. Many people searching specifically for video will use this term with their search phrase.Example: Polar Bear Video Name the video file with the keyword as the filename. For multiple keyword phrases, separate terms with a dash (-) or an underscore (_). Example: <imgsrc=”/videos/keyword.jpg”> If Flash is used as a player model, be sure to also embed the video in the non-Flash page version, contained in the <noscript> tag. Include the keyword in any video meta data when possible, such as titles, descriptions and keyword tags. Include the keyword in the anchor text for links to the video. Example: <a href=”/videos/polar_bear_video.mpg”>keyword</a> Try to include the keyword as much as possible in the page linking to that video, using standard SEO techniques. Incorporate your video into a video sitemap or an mRSS feed. Information on how to build one can be found at: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
16. Webinars/Podcasts Promote events through various event sites Provide a registration page ON your website Archive, archive, archive! Creates viral inbound links to content Register archived content links with webcast and podcast directories
17. Press Releases Distribute press releases online Example: PRWeb Make sure that you use SEO keywords as the anchor text on your press release links
21. What Qualifies as Content? Website Search-optimized press releases eBooks Blog comments Twitter feeds Photos/Videos (with keyword tags) Blog Posts Articles in publications/blogs Surveys Product Reviews Whitepapers Social conversations
22. Marketing Strategies Outbound Marketing Inbound Marketing (e)Mail Call-to-action Collateral Leavebehind Advertising Direct Mail Tradeshows Press release pickups Article Syndication Editorial coverage Link from Twitter Viral Campaigns Customer
25. Social Media Social media impacts SEO and other marketing efforts If you’re not on Twitter, you should be! Twitter links affect SEO rankings Get a Twitter ID for company Tweet news, events, blog posts, etc. Use links back to your own website to help SEO Facebook and LinkedIn also helpful for marketing, but have less impact on SEO
26. So Yesterday vs. So Right Now YESTERDAY Faxed press releases Website optional Golden reporter rolodex Wall Street Journal article Printed “clip” books Embargoed “exclusives” Press kits TODAY Viral videos SEO or No-Go Followers with authority Huffington Post shoutout Google analytics Breaking stories on Twitter Wikipedia
27. For companies, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. - B.L. Ochman, BusinessWeek, February 2009
28. Twitter Stats 4.3M unique visitors in August 2008 (comScore) 54.7 Unique visitors in August 2009 (comScore) Average age: 31(Pew Internet & American Life Project) Fastest Growing Twitter Age Group: 35-54 BTW: “Teens Don’t Tweet” (Mashable)
32. Contact Us Janet Driscoll Miller President and CEO Search Mojo www.search-mojo.com blog.search-mojo.com Twitter: @janetdmiller @searchmojo jmiller@search-mojo.com 800-939-5938 x101 Elizabeth Shea President and CEO SpeakerBox www.speakerboxpr.com www.speakerboxpr.com/sounding-board/ Twitter: @eliz2shea @speakerbox eshea@speakerboxpr.com 703-287-7800
Editor's Notes
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Janet
When asked to speak to this group, your organizers suggested I discuss how much things have changed, how far we’ve come – not just in PR and communications, but as a society. That’s somewhat of a tall order, since when I was asked three months ago to participate I had no idea how relevant things would be on this very day. That’s how fast things are changing. My hope today is to do two things: Expand your awareness of what’s happening in the communications field and how it reflects the changing landscape of businessProvide some direction as to where to possibly start. The good news is that there really aren’t many rules in this new world order, The bad news is that there really aren’t many rules in this new world order!
Bottom line: this is not a fad, everyone, the most important thing to take away is that this is not a discussion about Facebook or Linked In, or MySpace or Twitter – I will briefly touch on those particular tools, but THEY are not the issue. Human nature has progressed to a point of transparency, collaboration, social networking, regardless of what platform of logo’d product they use. Don’t lose sight of this, it’s not going away.