An SEO overview can provide you with tips for raising the page ranking for your site in search engines. Learn about some SEO basics and SEO tips. SEO Overview and Tips for Beginners. ( Page 1 to...) If you're just starting to learn SEO, it can seem downright overwhelming. SEO is an on-going process of optimizing the website with current search engine algorithm, best practices and guidelines.
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
SEO training in Chandigarh is provided by webliquids. Learn the latest trends with Live projects to get a higher ranking of your website.
www.webliquids.com
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
New Microsoft PowerPoint Presentation.pptxNimisha52896
Article submission in SEO involves the process of submitting articles to various online platforms or websites with the goal of building backlinks, increasing brand exposure, and improving search engine rankings
Geeta Ka Saar Online | Shri Mad Bhagawat Geeta Book | Shri Krishna Updesh | K...Deepak Rajput
Looking for Gita, Shri Mad Bhagawat Geeta Book, Geeta Ke Updesh, Shri Krishna Eslock Kitab, Kurukshetra Pravachan, ShriMadBhagawatGeeta, Geeta Ka Saar, with full & clear description. Read Here Online!
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji Books CollectionsDeepak Rajput
Narayan Dutt Shrimali (Sadgurudev Param Pujya Dr. Narayan Dutta Shrimali Ji) (21 April,1933 – 03 July,1998, Jodhpur) was an academic and astrologer. He has written over 300 books on various topics. Dr. Shrimali Ji received the title of "Maha Mahopadhyay" in 1982 from the then Vice-President of India, Basappa Danappa Jatti and in 1989, he received the title "Samaj Shiromani" from the then Vice-President of India, Shankar Dayal Sharma.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
6. Site Analysis
• On page: • Off-page
– <title> tag – Page listed in search engines
– Page Rank – No. of backlinks
– Website Age – Quality of the back links
– Coding Structure (JAVA /HTML) – Page assessed as a hub
– Meta name description – Page assessed as an authority
– Meta name keywords – Link anchor text contains keyword
– Keyword frequency and density – Link velocity (rate at which
– Keyword in headings changes)
– Keyword in document name
– Static/dynamic website
– No. of pages
7. Complete Site Analysis - http://www.siteyogi.com/ , www.digitapoint.com,
(Discussed at the end)
10. 6 approaches for link building
1. Natural link-building through quality content
– Create ‘must-have’ resources , guides, blog, articles, news etc
which can be authorized
2. Requesting inbound-only links
– Run a link-building campaign
3. Reciprocal linking
– Check partner links, Develop existing through Affiliated marketing
4. Buying links
– Directories and link purchase exchanges
5. Creating your own external links
– On blogs, article reproduction, digging, authorizing on communities,
industry forums, social networking sites, blog submission sites,
discussions etc.
6. Generating buzz through PR
– Optimise and distribute your press releases
11. Link Baiting the best way
Section for Blog, News, Press Releases, Discussion Forums, Interesting Facts
Topics which gains popularity
101 list for ______ gets most authorized
Best tips to _____________
_______ Tips (ex: SEO tips ,marketing tips)
10 easy ways to help ___________ (ex: promoting your business)
_______Myths (ex: Marketing Myths)
Extensive resource list for specific topic
List of gurus
Discussion on gurus and experts (flatters experts on later point of time and generates
thought leadership)
Digging the above articles on various communities, forums built on social networking
sites such as facebook, linkedin, Digg.com, del.ic.ious.com etc.
Interesting survey reports which can drive enormous feedback.
Any innovative concept that can drive people to authorize the website or consider it as
Hub.
12. Features of a Quality Link
Required feature of quality link Undesirable feature of link
1. Anchor text. Text links preferably contains relevant anchor
keyphrase in text. 1. Redirected links.
These links use a redirection script possibly to an ad server.
2. Adjacent text. Plain text next to a link is valuable if relevant. If there is a query string (?) or a script such as .pl, .php in
the linking URL, then this is a sign of a redirect.
3. Domain or link popularity aka PageRank of site.
The site overall should have a large number of external or backlinks 2. NoFollow. Links containing nofollow tags have no value
View Source or use SearchStatus – see below – to identify
4. Link popularity or PageRank of page sites which use nofollow
If you can obtain a link that is run-of-site across all pages this is
most valuable. 2. Link exchange network. Filters applied if identified.
5. Context of page.
4. Image links.
Links are more relevant if related links on a topic promoted on.
Text links are most effective. So if link requires a banner or
button, a text link in keeping with guidelines above could be
6. Run-of-site/run-of-section link
obtained. Alternatively use Alt text to describe site.
Number of pages containing link.
If you can obtain a link that is run-of-site across all pages this is
most valuable since it provides many links. 5. Directory links on pages with many sites listed.
Most directories are simply created to make money through
7. Location of domain. Google AdSense (Made for Adsense or MFA sites) or
UK sites (co.uk) are generally most valuable since will help boost affiliates. Bad neighbourhoods.
position for UK local searches similarly for .in it boost position for
India 6. Reciprocal links
8. Destination of backlink (Deeplinks) Many directories operate through offering reciprocal links.
Links that link directly to a category or product page are most This will not be possible for the main Euroffice site, although
valuable since these have context. it may be possible in future as part of a separate blog site.
Such sites will have to be rejected.
9. Site authority
Many SEO commentators believe PageRank is unimportant
compared to the authority of site.
Authority is partially indicated by number of links to domain and 7. Temporary links
links out – hub site. Link needs to be present for at least one year.
13. Content Feeds – another external-internal
linking approach
http://www.searchenginegenie.com/link-bui
http://www.raahi.com/hotel-reviews/hotels-in-port-blair/hotel-shompen.html
Adding Informational links connecting other pages of the same website. – Maintaining
Interacting, Interesting Navigation
16. Internal Linking = Information Linking Architecture
Internal
Links
http://www.yatra.com/holidays.html
17. Other ways of Interlinking
• Showcasing links to other pages using Right and bottom Navigation.
(ex: Searchenginegenie.com)
• Using word as link (Usually done for glossary)
• Highlighting few lines and guiding them out to Read more section
• Writing interesting facts about Article section / blog/ News directing
the readers towards it.
• Showcasing the best deals of the products on the right navigation.
• Calling the visitor for an action by raising a question and guiding
them out to the blog section – thus initiating discussion.
• Facebook makes use of advertisement boards, usual updates as
FEEDS at the right corner which drives visitors towards applications.
Games or other interacting things.
18. Example-1
• Breadcrumbs
• Contextual cross linking
• Horizontal cross linking
• Related links
• “You might also be
interested in…
Tip: Links from a subdomain can be more
valuable, although lower domain
popularity
24. On page Checklist
• Step 1. Aims for page • Step 6. Body copy
– Main visitor type (s) – Keyphrase density
– Page goals – Use synonyms, don’t SPAM
• Step 2. Which phrases? • Step 7. Heading styles
– Use Google Keyword Tool – H1 same or distinct from title
– Primary, secondary, tertiary – H2,H3 – use secondary and tertiary
phrases for long tail
• Step 3. Name document • Step 8. Hyperlinks
– – Include keyphrase in anchor text.
Keyphrase1-Keyphrase2.html
Action verbs separate?
– Consider external links
Step 4. Title tag
Step 9. Images
– Keyphrase dense :
– Include alt and title text
15-25 chars
– Provide caption
• Step 5. Meta tags • Step 10. Optimize
– – Track & Modify
Description < 300 characters
– Keywords
(Don’t stuff)
25. Document Meta Data
Title
•<title>
– VERY IMPORTANT = Unique = Call-to-action
– 2-3 keyphrases on left, - brand on right
– Google has around 60 characters= Maximum 8 words
• <meta name=“description” = Unique = Call-to-action
– FAIRLY IMPORTANT
– 4-5 keyphrases in natural English, c150 characters
• <meta name=“keywords”
Meta name – UNIMPORTANT
description – Include main target keyphrases comma separated
• File name and directory structure
– Use hyphens, include keywords, be sensible
27. Keyphrase Trend
Tip: Use the Google keyword tool to
inform
keyword identification and
copywriting:
https://adwords.google.com/select/Keyw
ordToolExternal
28. Common Keyphrase Terms
• <Product name> or <category name>.
• What is you strategy for targeting:
• Generic:
– <category name> + synonyms
• Qualifiers:
– compare + <product name>, Review + <product name>, cheap + <product
name>
– review + <product name>
– cheap + <product name>
– Brand + <category name>
– <category name> + country (UK/India/US)
29. No of Keywords/page
Keyphrase Narrow scope Broader scope (variants to
priority use less often)
Primary Marketing Strategy (ies) Marketing Strategy India
keyphrase(s)
Secondary Marketing Promotional Marketing Brochure
keyphrase(s) Strategy (ies) Designing
Tertiary Design your Marketing Excellent Marketing
keyphrase(s) Plan Strategy
Caution: Not more than 2 keywords in a page
30. Tools & Measurement
• Google Webmaster tools
• Yahoo! Site Explorer
• AdvancedWebRanking
• AdvancedLinkManager
• Search Engine Genie
• Digitalpoint
• Reasons for using Google
Webmaster tools:
– Crawl errors
– Search query
performance
– Internal and external link
reports
31. Google Map Submission
Tip: Submit all local retail locations
to Google maps – Add business
32. Common SEO Errors
1. Insufficient keyphrase research and selection
2. Index inclusion and coverage poor
3. Content owners / editors don’t know rules of SEO
4. Insufficient unique content (dupe content filters)
5. Internal linking strategies not used
6. External link-building tactics weak
7. Excess submission to the directories and articles all of a sudden
8. Driving many backlinks all together
9. Enormous keyword content in one page
10.Unethical SEO strategy
11.Copywriting issues