Search & Social for Online Publishers - Podcamp Montreal 2010
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In this session, weโll explore advanced SEO and social media tools that online publishers can use to grow and better understand their audience.
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Search & Social for Online Publishers - Podcamp Montreal 2010
- 1. Search & Social for Online Publishers Acquisition, Conversion, & Retention
- 8. Page Titles
- 13. Excerpts
- 14. Static Content
- 21. The Public Park
- 29. SMO - Facebook Connect
- 32. SMO - Facebook Connect
- 33. SMO - Facebook Connect
Editor's Notes
- NOW THIS IS THE BASIC STUFF: Doop Content: Canonical Tag Original blurbs/teasers No index
- Users donโt see these, only SEs Title: Keyword to rank for Description: descriptive call to action, keyword density
- Notice the description is the last post ๏ default wordpress Not the best choice
- Index: Optimized for your siteโs target audienceโ i.e. keyword CTA Posts: differ from catchy post title/headline Pages: About, Contact, etcโฆ Categories: optimized for topical keywords, etc.
- First, start with Title & Meta Descriptions ๏ non-duplicate SE results Excerpts: difference between index/category pages and actual post NoIndex redundant content / Block SEs so that they donโt get confused
- KNOW IF YOUR THEME SUPPORTS IT
- Intro Blurb ๏ a bit of static unique content
- NoIndex: for pages/sections that have duplicate content NoFollow: for links to pages you donโt want indexed -- WP Admin, RSS, etcโฆ
- Categories: make sure they have Titles, Descriptions, and intro blurb Tags: redundant duplication (Tags or Categories) Author Archives ๏ for multiple authors, have unique Titles, Descriptions, Bio, and Excerpts enabled Date Archives ๏ no real need to index this ๏ about USABILITY more than anything
- With a Theme/Plugin, you can do it page by page. But if your donโt, ROBOTS.TXT Doesnโt keep out all bots!!!
- Up to 5 Clicks/day