Introduction To Double Positive Platform Education
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DoublePositive is a marketing company that provides "live hot transfers" of interested potential students to their clients' admission reps within 30 seconds of the students expressing interest online. They contact the potential students by phone to qualify their interest and then transfer the call live to an admissions rep to continue the enrollment process. This allows admission reps to spend more of their time on enrollment presentations rather than contacting leads. DoublePositive's service typically results in a 300% increase in enrollment and a 20% decrease in the cost per enrolled student for their clients.
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Introduction To Double Positive Platform Education
- 1. Increasing Enrollment and Driving Down Cost per Start with Live Hot Transfers www.doublepositive.com info@doublepositive.com 888-DPOSITIVE chat.doublepositive.com
- 2. Who We Are Founded in 2004, DoublePositive is located in Baltimore’s high-tech waterfront community, home to some of the region’s most successful Internet startups and marketing-driven organizations. • Venture-backed • 30 employees • $9 million annual revenue Our Education Clients include:
- 3. The Challenge in Education Marketing The Reality of Exclusive Leads “The average prospective student fills out 4 online information request forms.” --Gragg Advertising The Challenge Speed of contact is becoming the single biggest competitive advantage schools have
- 4. The Money Value of Time!
- 5. What We Do LIVE Hot Transfers are genuinely interested and qualified potential students delivered to your admission reps by phone using the DoublePositive platform, a proprietary combination of technology, process, and call center services. Interested Potential Student Live Contact to Live Transfer to an Consumers express interest in Qualify Interest Admissions Rep secondary education information by DoublePositive’s call The call center agent transfers submitting an online form or calling center agent contacts the the call to an enrollment advisor, a toll-free number. DoublePositive prospective student, and the enrollment process gathers lead data and sends it to a verifies their information continues between the call center in real time. and confirms their interest enrollment advisor and the in speaking with an consumer. enrollment advisor. We contact and qualify within 30 seconds of prospects hitting submit
- 6. Platform Offering – For Schools Lead Suppliers School Non-transferred leads LIVE Hot Transfers Benefits of DoublePositive’s Platform Offering • Turn your Internet leads into in-bound calls • Be the first school to contact a prospective student • No set-up fee… you only pay per transfer • More than triple your contacts of potential students • Provides controls to optimize in-bound and out-bound mix
- 7. The Typical Enrollment Process Enrollment Advisor’s Time Spent per Day Make Contact Confirm Interest and Qualify Enrollment Presentation Enrollment advisors spend far too much of their day attempting to contact Internet leads
- 8. Enrollment Process with Double Positive Enrollment Advisor’s Time Spent per Day We Make Contact We Confirm Interest and Qualify… then Hot Transfer the Prospect to an Enrollment Advisor Enrollment Presentation Hot Transfers turn your enrollment team from outbound prospectors to inbound advisors allowing them to enroll more students!
- 9. Our Double Confirm Process Import Leads from our partners real time via custom web service or batch via private extranet Final Disposition upload tool captured and delivered in real Fail time via web service or private extranet reporting service Scrub Data No Connection to remove dupes, bad data, etc. High Cycle Repeat 7 Times If No Connection No Matches Score Lead Quality Assignment Optimization using proprietary Optimum sales algorithm that takes professional selected Matches into account, data, automatically for geography, historical call center rep based on results, etc. customizable criteria Outbound Dialing Outbound Optimization Call Center connects with Approved leads are potential student using separated and forwarded. custom, targeted scripts Our scoring and scrubbing process is real-time—we can have a prospective student on the phone within 30 seconds of hitting submit
- 10. The Economics of Hot Transfers The Current Enrollment Process Make Contact Confirm & ENROLL! 50% Qualify 10% Internet Leads 1 New Student 40% 50 leads at $2,231 Cost @$40 each Enrollment Advisor Per Enrollment The Process with Double Positive LIVE Confirm & Make Contact ENROLL! Hot Qualify 65% 10% Internet Leads 40% Transfers™ Transfers 150 leads @$40 each Double Positive 4 New Students Enrollment Advisor at $1,788 Cost Per Enrollment 300% increase in enrollment, 20% decrease in cost per start
- 11. Where We Add Value Be the First School to Contact a Prospective Student Studies show that if a prospect is contacted by telephone within 5 minutes of indicating interest there is a 21x increase in enrolling that prospective student. Our proprietary process can have a prospect on the phone within 30 seconds of hitting the submit button—that gives our clients a huge competitive advantage. Increase Staff Utilization Since on average, a sales professional only spends 20%-30% of his/her time selling; the other 70%-80% contacting/qualifying/confirming interest, we allow firms to better utilize their investment in people and infrastructure by allowing their sales professionals to spend 100% of their time selling. Increase Lead Consumption Capabilities Since there is so much time consumed in the contacting/qualifying/confirming interest stage of the sale, firms are often limited in the volume of data leads they can effectively consume. By converting some or all of these to Hot Transfers, the volume of leads that can be consumed effectively can more than triple. Improve Call Center Utilization Since we incorporate efficient use of call center services as needed in our core offering, we provide firms with an easy and scalable method of employing call center services in a flexible and pay-per-use model that can be doubled in strength, or completely turned off, at the flick of a switch. Increase Value from Lower-Scored Leads Since our process can work thru leads more effectively than most sales teams, we have been used to work thru the lower half of a batch of scored leads, so that the out-bound sales team is only working the highest scored leads, and our platform is used to work the lower half.
- 12. Where Hot Transfers May Not Add Value • Low Lead Volumes If a client has an out-bound team, but is unable to keep them full with new Data Leads either because of cost or availability, then Hot Transfers may not make sense. This is because they are already paying the outbound staff, and they probably have the time to work thru the leads. If they can cut staff, then Hot Transfers may add value to help increase utilization of the new reduced staff to produce the same or better results. • No Inbound capabilities If a customer doesn’t have the ability to receive in-bound calls, then Hot Transfers will not work.
- 13. Results Portal As a Private Label Partner, you will have access to the Results Portal for uploading and managing all of our leads. This password protected portal provides real time information on all leads provided by date range including full disposition data on all leads, and full audio clips of each call center conversation.
- 14. Disposition for Every Lead
- 15. DoublePositive Marketing Group, Inc. 1501 S. Clinton Street Suite 1520 Baltimore, MD 21224 www.doublepositive.com info@doublepositive.com 888-DPOSITIVE chat.doublepositive.com CONTACT US NOW TO GET STARTED!