Fact: Your clients are planning meetings Board meetingsCorporate meetingsUser groups Product launchesTrade shows Client receptionsIncentive trips Fundraisers
Fact: The corporate meetings market is enormous• Corporations spend $54.3 billion on meetings• 45% outsource some of them• 18% outsource at least half of them• 10% outsource most or all of themCorporations are using third parties to manage about $5-8 billion in meetings business Source: PhoCusWright study
The future looks bright: meeting spending likely to go up5k+ employees 64% 500-4,999 51% Increase Spending No Change 100-499 43% Decrease Spending Less than 100 34% Source: PhoCusWright 0 20 40 60 80 100 120
Who manages meetings? Administrative assistant Corporate Travel manager meeting and event planner Procure- THIRD Marketing exec ment PARTIES official
The larger the company, greater chance to use a third party80 70%7060 58%5040 37% 34% Use Intermediaries30 Direct with Suppliers2010 Source: PhoCusWright0 less than 100 100-499 500-4,999 5k+ employees
Why some companies prefer to outsource• More services becoming available from more sophisticated TMCs• Economic factors• Trust in web-based tools like never before• TMCs with greater purchasing efficiencies• TMCs have established confidence already handling corporate travel relationship
Another factor in the mix: merging responsibilities….. More travel managers are picking upresponsibility for managing the meetings function within their organizations
…which brings in new challenges for these travel managers• Time commitment• Meeting planners seeking “ownership” for their events• Internal politics -- lack of cooperation between departments – tension with marketing• Capturing and coordinating info• Issues with mandating policy• Lack of a champion within top management• Who needs the headaches?
When it comes to process and efficiency, meetings departments are asking…• Is our team ‘maxed out’ with too many tasks and not enough time to do them?• Do we have the proper tools to manage the team, manage our inventory and track budgets?• Are we using multiple technology solutions and finding it hard to collect meaningful data?• Are we optimizing your marketing efforts and driving registrations at the highest rate?• Are we creating the best attendee experience?
What you need to get the job done• A robust registration site that tracks activity in real time• A focused marketing campaign that cuts conversion costs• One, flexible, integrated event management platform that captures all data and allows for easy analysis and action• A solution that engages attendees and extends their ROI• Peace of mind
A golden opportunity for agencies• Establish new niche in marketplace• Create new revenue streams• Improve relationship with existing contacts at client companies• Expand contacts at client companies• Establish new service areas• Set infrastructure for attracting new accounts• Can you be creative?
Intelligent event management as a value-add to your clients What you should know. What you can do. How you can capitalize.
A basic template for events:Is this how your clients operate? Event Event Attendee Creation Marketing Experience Project Management / Data Analysis
What agencies need to knowto help their clients with meetingsProject Event Creation AttendeeManagement • Event Website Experience• Budget • Registration • Connection Tools• Timelines • Marketing • Marketing• Task Assignment • Seating • Social Media• Venue Selection • Booth Mgmt. • Mobile Apps• Inventory Mgmt. • Survey
can help you help your clients• 13 integrated modules manage every key step along the event planning lifecycle• Created by meeting planners for meeting planners• Dedicated to ease of use, productivity and ROI for event staff and maximizing experience/relevance for registrants• Track record of success ranging from top brands to small and mid-sized organizations• Cited for event technology innovation• Constant development stream to meet changing needs of the marketplace• Exceptional touch!
A solution that is effective and efficient• All-inclusive: 13 modules keep all activity under one source• Integrated: Seamless information flow across online travel booking, webinar registration, marketing automation, CRM and financial software• Efficient: Better processes cut set-up time and free up staff• Fluid: Easy path for delegates, optimizes attendee count• Comprehensive: Pinpoint reporting provides leverage in vendor negotiations and better planning for future events• Global in a flash: Simply converts into one of 27 languages• SaaS: No renewals, licenses, updates to bog you down• Priced right: No startup fees, free training, great value
Event Registration Marketing WebsiteSeating, Booth Attendee Management Value Time, Cost Survey Savings Spend ROI Analysis Meetings Efficiencies Agencies as Project Budgeting Experts Management
Questions to consider• Am I serious about growing the meetings biz?• Can I help educate my clients about meetings?• Can I expand my services for meetings?• Can I create a full-fledged MICE department?• Will I refer a reliable, top-notch web-based event services company to my clients as a value-add?• Will I be the hands-on, go-to source to perform meetings services for my clients knowing I have a reliable, efficient event mgmt. tool working for me?
Learn more about etouches* Web Demo* Free Trial* Chat with us www.etouches.com Jim Alkon 203-403-9008 jalkon @ etouches.com Thank You
eReg eConnect eScan Attendee Value eRFP • SeamlesseHome registration experience • Connect with other attendees pre and post • Constant marketing communication eBooth eWiki • Manage exhibit, session time • Personalize agenda eMarketing • Mobile appeBudget • MatchmakingeSurvey eMobile eScheduler eSeating eProject
eReg eConnect eScan Time, Cost SavingseHome eRFP •Streamline procedures •Vendor negotiating leverage eWiki eBooth •Automated processes •Less manual logistics managementeBudget•Raise efficiency and free up staff eMarketing to focus on other responsibilities • Do it once, then clone iteSurvey eMobile • Create library of resources • Go global by hitting one key eScheduler eSeating eProject
eReg eConnect eScan Return on Investment: was the event worth it to the sponsor?eHome eRFP • Attendee benefits eBooth • Attendee surveys eWiki • Post-event attendee actions • Feedback mechanisms eMarketingeBudget • Set evaluation metrics • Measure by volume (# participants)eSurvey • Measure by revenue (how much $ taken in) eMobile • Measure by goals and objectives (what did you accomplish – will you repeat) eScheduler eSeating eProject
eReg eConnect eScan Agencies as ExpertseHome eRFP • Tool to manage all key event functions for clients • You are in control from start to finish eBooth eWiki • Seamless for your customers • Existing expertise in travel, destinations, venues • Expand existing corporate relationships eMarketingeBudget • Forge new corporate relationships • Manage internal eventseSurvey eMobile eScheduler eSeating eProject