The target audience for the magazine is male teenagers aged 15-20 years old. This age group enjoys socializing and sports like football. While the sample teenager, Anish, likes classic rock bands from the 1970s, he would be interested in the magazine to discover new classic rock bands and potentially influence his peers to expand their music tastes. The magazine aims to promote rock music to younger generations and counter the popularity of contemporary music genres. By engaging male teenagers, the magazine hopes to make rock music more widely appealing and start a "rock revolution".