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Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.