So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers?
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click.
The new Reactions have been a big hit with users, and here’s why brands should love them too.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers?
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click.
The new Reactions have been a big hit with users, and here’s why brands should love them too.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookPeatix
Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.
Follow us for more event marketing #peatools and #eventhacks.
Event Hacks: 6 Instagram-worthy photo moments for your next eventPeatix
Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb
Follow us for more event marketing #peatips and #eventhacks.
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
Event Hacks: Raising the profile of your projectsPeatix
Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.
Follow us for more event marketing #peatips and #eventhacks.
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
How To Promote Your Business Like A HeavyweightRoss Simmonds
Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.
Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be afraid.
Facebook is all about the sharing: pictures of your puppy, memories of your wedding, invitations to parties and stories of your summer. Brands want to get in on the action too, but ever since The Social Network began cracking down on companies asking followers to share their content, it’s become increasingly difficult to capture the analytics that drive marketing decisions.
Fortunately, the sharing experience is still alive and well between brands and their Facebook followers. It’s all about creating content that makes your fans want to show it to others organically, i.e. without you expressly suggesting it.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Social media use is growing by leaps and bounds every day and popular networks like Instagram, Facebook, and Twitter are among some of the most crowded corners of the internet. Let’s look at some stats:
● Social media spam rose 355 percent in the first half of 2013
● Between 5 and 11 percent of Facebook accounts are fake
● Twitter adds 11 new accounts per second every day
● YouTube users upload 48 hours of new video of every minute of each day
With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! And it’s easier than you think with these four proven tips:
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookPeatix
Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.
Follow us for more event marketing #peatools and #eventhacks.
Event Hacks: 6 Instagram-worthy photo moments for your next eventPeatix
Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb
Follow us for more event marketing #peatips and #eventhacks.
Are you a small advertising agency managing your clients' social media?
Are you having trouble gaining the response that you're looking for?
We've helped our agency clients understand how to more effectively use social media, and we want to spread the knowledge.
Here are a few tips.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
Event Hacks: Raising the profile of your projectsPeatix
Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.
Follow us for more event marketing #peatips and #eventhacks.
A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
How To Promote Your Business Like A HeavyweightRoss Simmonds
Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.
Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be afraid.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Similar to 6 Simple Mistakes that Block Social Media Success (20)
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
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training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
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awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
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of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
6 Simple Mistakes that Block Social Media Success
1. 13/09/2016
6 Simple Mistakes that Block Social Media Success
mavsocial.com/social-media-mistakes/
You should be on social media. That’s what all the experts say, right?
If you are not, your business will become irrelevant. A relic. Nobody wants that.
So, you studied the articles, poured over consumer statistics and made the leap. You put your business on the social
media map and waited for the results you were promised.
Nothing happened.
You are not alone—59% of small businesses fail to see any ROI from their social media efforts.
Instead of shares and fascinating conversations, there’s deafening silence across your accounts. No engagement.
Nothing stirs.
Popular platforms like Facebook, Twitter and Instagram are littered with largely inactive profiles from businesses
that jumped in but failed to see the kind of return on investment they expected.
Yet a quick google search of “social media for small business” returns almost 70 million results, a huge percentage
of which point out the importance and benefits of an active social media presence.
Consumers want to connect with you
According to a study of consumer habits conducted by Vistaprint, 60% of consumers said that it was important for a
1/7
2. small business to have a social media presence. Today’s consumer wants to connect with interesting brands
online because it makes them seem more real. We don’t really trust businesses that don’t have a website—
everyone is online, even grandma.
So why aren’t you seeing any return on investment from social media and what can you do to change that?
1. You don’t have a clear strategy
Wading into social media without set goals is a bit like driving through an unfamiliar area at night and expecting to
end up at your destination by magic. Yes, you might get lucky once or twice but, most of the time, you’ll end up stuck
frustratingly far from where you want to be.
To be successful on social media you must have a clear, tangible goal in mind.
What do you hope to achieve? Do you want to get people interacting with your brand? Do you want to send them to
a particular landing page? Make them aware of a special promotion? Get testimonials?
Decide on your goal, write it down and break it up into smaller chunks. This is what you are going to base the rest of
your strategy around. So, if your overarching goal is to increase brand recognition on Twitter, you can break it down
into measurable parts like clicks, favorite and retweets.
A clear, measurable goal gives you a framework around which to build your posts and create engagement.
2. There’s no integration between your various channels
Every social media platform has its own best practices, audience and language. Reposting the same content across
all your platforms is not only annoying, it’s ineffective.
Would you use the same language and style teaching a group of six-year-olds and a group of amateur bakers how
to make a chocolate cake? The same principle applies to social media.
To get a return on the time and money you spend on social media, you have to pay attention to what the users of that
platform are looking for. Speak their language. A tweet is different from a facebook post because we look for
different things on Twitter and Facebook.
Every social media profile is a distinct piece of your overall content marketing plan. Keep them unique and targeted
and you’ll see a growth in engagement.
2/7
3. 3. You are going too big, too fast, and expecting too much
There are a finite amount of hours that can be dedicated to social media every week. If you try to do too much, too
quickly you are on your way to burnout and sub-standard results.
Initial growth and engagement on social media can be maddeningly slow. Great results take solid planning, care
and effort. They don’t appear overnight.
To see real change, focus on building your accounts one step at a time. Find out where your customers are then pick
the platform you like working with the most and produce regular, quality content for it.
Social media is a marathon. It’s a long-term commitment and to really see great results you have to enjoy what you
are doing (at least most of the time.)
4. You are hard-selling too much
Social media is not where you hard-sell your products and services. It can feel a bit counterintuitive because the
reason you are there is to promote your business.
The key here is to promote, not sell. Social is where you build and strengthen customer relationships. It’s an
opportunity to listen, connect and build trust- and all these greatly influence future purchasing decisions. Follow the
80/20 rule—80% of what you write shouldn’t be about you.
No one likes to be sold to while they are relaxing. What we do like are brands that listen to us, care and make us
laugh. It’s a lot like a first date. Nobody likes the person that spends the entire date talking about themselves then
asks you to pick up the check.
Be the person that cares. Share interesting articles that your audience will love. Tell them about deals
complementary brands have going on. If you sell melted chocolate tell them about the stand that has half price
strawberries.
Here’s an example of good social media management by Kellogg’s, they are retweeting user-generated content,
talking about the international events and also promoting their products in a creative manner to engage effectively
with their followers.
3/7
4. ? #fruitycheerios for #breakfast this morning! Y’all have to try @KelloggsUS
pic.twitter.com/AyTopceBMu
4/7
5. — Tamara Nichele11 11 (@Tscorp1111) September 3, 2016
Build your reputation as a business that cares . A great reputation leads to sales down the road.
5. You aren’t listening or taking part in existing conversations
LinkedIn Groups. Twitter Chats. Facebook Pages. That’s where the conversation happens. Be where your audience
is and engage them on their own ground first, somewhere where they feel comfortable.
Use tools like Mention and Google Alerts to keep up with what’s important to your customers and use social media
to show them how you can solve their problems.
6. Your content is boring
There’s this thing a lot of people do. When we are unsure or a little scared of something, we panic and don’t show
any personality whatsoever. We fall into the trap of business speak because it can be strangely comforting in an
unfamiliar situation.
That’s not what people are on social media for. We look for engaging, fun stuff to take our mind off the
seriousness of life for a little while.
The 2015 Nielsen Global Trust In Advertising Study found that 50% of the North American audience loves ads that
rely on humor. Our expectations of non-ad content are even higher.
People want to engage with you, not a robot version of you. Have fun with your updates—share memes, pics and
stories that are interesting as well as relevant to your brand.
Make someone laugh and you are forging a positive connection. Laughter releases endorphins that create a bond
between you. It makes you memorable and increases trust.
As long as you stay true to your brand, embracing your personality can go a long way to increasing social media
engagement and generate leads.
Reap the rewards of your investment
To see a real, measurable return on your investment, create a goal based integrated strategy that shows a little
personality, consistently creates value for your target audience and doesn’t stretch your resources too thin.
Social media is a long-term play. It’s about creating and harnessing trust and trust takes time to build with any
audience.
That’s why you need to show them that you are willing to show up regularly, engage authentically and listen to what
they care about.
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