The document outlines guidelines for effectively using Instagram for marketing, particularly for organizations and destinations. It provides statistical insights on Instagram’s user demographics and offers best practices for content creation, such as using hashtags and engaging with followers. Additionally, it details steps for setting up an Instagram account and creating appealing posts, encouraging businesses to connect emotionally with their audience.

1. Using
Market Your Organization
to
June 4-5, 2014

2. Get these slides here::
http://sarahtpage.com/MidwestForts/

3. Step 1:
Open Instagram /
Take a photo

4. Step 2:
Add
#MidwestForts tag

5. Step 3:
Upload to Instagram

6. Step 4:
Stay tuned

7. is no
dummy.

8. • More than 55 million
photos are uploaded
every day
• Over 16 billion photos
shared
• 150 million monthly
active users
– 60% from outside the
United States
• 1.2 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:

9. Apply Instagram Filters

10. From this … … to this!

11. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 13% of Internet users
are on Instagram
• 16% of women use
Instagram vs 10% of
men
• Ages 18-29 = 28%
• Ages 30-49 = 14%
• Ages 50-64 = 3%
• Ages 65+ = 2%

12. Instagram Content

13. Instagram Content

15. •Select video option
•Shoot video
•Apply filter
•Describe the video
•Post to Instagram
and/or other
channels

16. Tips for Better
Instagram Photography

17. Shoot in the Golden Hour

18. Get Closer

19. Change Your Perspective

20. Use Text Overlays

21. Use the Rule of Thirds

22. Use Leading Lines

23. Try Interesting Angles

24. Instagram for Business:
Best Practices

25. Show Us “How To”

26. Take Us Behind the Scenes

27. Use Hashtags and Calls To Action

28. #ThrowbackThursday or #TBT

29. Feature Brand Advocates

30. Feature Brand Advocates

31. Host a Contest

32. Reward Customers

33. 10 TIPS:
Instagram for Destinations

34. 1. Show What Visitors Can Do

35. 2. Introduce Your Staff

36. 3. Feature Your Visitors

37. 4. Add User-generated Content

38. 5. Use #Hashtags

39. 6. Make an Emotional Connection

40. 7. Showcase Scenic Beauty

41. 8. Teach Us Something

42. 9. Highlight Local Partners

43. 10. Make It Fun!

45. Watch This

46. Setting Up Your Account

47. 1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account

48. 2. Click “Register” to
create a new account
Set Up Your Account

49. 3. Create a user name
and password
Set Up Your Account

50. 4. Find Facebook
friends
Set Up Your Account

51. 5. Edit your profile and
add a bio
Set Up Your Account

52. 6. Connect to social
Set Up Your Account

53. 6. Connect to social
(cont’d)
Set Up Your Account

54. 7. Follow users
Set Up Your Account

55. 8. Capture or upload a
photo
Using Instagram

56. 9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag

57. 10.Add filters and
borders
Using Instagram
Filters
Special
Effects

58. 11.Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social networks

59. Can I Help?
Call
Me!

60. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage

61. Let’s Go Practice!