5 simple and easy ways to increase sales through your website!

1. 5 Steps to Selling More with
your Website
Travis Mariea
Director of Business Development
FactoryWeb
travis@factorywebsolutions.com

2. 5 Steps to Selling More with
your Website
Travis Mariea
Director of Business Development
FactoryWeb
travis@factorywebsolutions.com

3. Where to Find this Podcast
FactoryWeb Podcast
● Web Technology trends & topics in Manufacturing, Distribution, & eCommerce
● Industry Leading Guests & Interviews
How To Find Us
● factorywebsolutions.com/podcast/
● Youtube: http://factorywebsolutions.com/YouTube
● iTunes: http://factorywebsolutions.com/itunes
● Stitcher: http://factorywebsolutions.com/stitcher
● Slideshare: http://factorywebsolutions.com/slideshare
● Want to be a guest on our show? Email podcast@factorywebsolutions.com

4. #1: 2014 Website Facelift
● Mobile Responsive
● Navigation Intuitive
● Professional & Modern Design
61% of global Internet users research products online.
(hubspot study)

5. #2: Buyer Driven Sales Funnel Design
● Goal for your site users?
● How do you lead them to specific landing pages?
● Placement of lead magnets
● What are your call to actions?
68% of B2B businesses use landing pages to garner a new sales lead for
future conversion.
Those with over 40 landing pages get 12 times more leads than those with
only 1 to 5 landing pages.
(hubspot study)

6. #3: Quality Lead Magnets
● NOT a newsletter signup
● Create content that your target buyers are searching for
○ Perform Keyword Research
● Content Creation is worth the time and effort in the era
of Inbound Marketing
● Micro Apps can result in high conversions
Call to actions promoting ebooks get almost twice the click through rate as
emails promoting webinars.
(hubspot study)

7. #4: Integrate Autoresponders
● Follow up with a sales process similar to offline
● Provide trust builders; testimonials; incentives (B2C)
● Call to actions
● Avatars are commonly used for personal feel
* 50% of leads are qualified but not yet ready to buy.
* Only 25% of leads are legitimate and should advance to sales.
* Research shows that 35-50% of sales go to the vendor that responds first.
(hubspot study)

8. #5: Start A Blog
● #1 way to show up more often in Google Results
● Keyword research- develop topic specific blog articles
for your buyers
● Utilize this content in other areas of the sales process
○ e.g. Email Autoresponders
46% of people read blogs more than once a day.
(hubspot study)

9. Contact Us
Factorywebsolutions.com/podcast
For all the show and guest information with helpful links
Have a question or comment?
Submit a voice message and we’ll play it on the show
Want to be on the show?
Send us an email podcast@factorywebsolutions.com
Travis Mariea
Director of Business Development
FactoryWeb
travis@factorywebsolutions.com

10. Where to Find this Podcast
FactoryWeb Podcast
● Web Technology trends & topics in Manufacturing, Distribution, & eCommerce
● Industry Leading Guests & Interviews
How To Find Us
● factorywebsolutions.com/podcast/
● Youtube: http://factorywebsolutions.com/YouTube
● iTunes: http://factorywebsolutions.com/itunes
● Stitcher: http://factorywebsolutions.com/stitcher
● Slideshare: http://factorywebsolutions.com/slideshare
● Want to be a guest on our show? Email podcast@factorywebsolutions.com

11. #1: 2014 Website Facelift
● Mobile Responsive
● Navigation Intuitive
● Professional & Modern Design
61% of global Internet users research products online.
(hubspot study)

12. #2: Buyer Driven Sales Funnel Design
● Goal for your site users?
● How do you lead them to specific landing pages?
● Placement of lead magnets
● What are your call to actions?
68% of B2B businesses use landing pages to garner a new sales lead for
future conversion.
Those with over 40 landing pages get 12 times more leads than those with
only 1 to 5 landing pages.
(hubspot study)

13. #3: Quality Lead Magnets
● NOT a newsletter signup
● Create content that your target buyers are searching for
○ Perform Keyword Research
● Content Creation is worth the time and effort in the era
of Inbound Marketing
● Micro Apps can result in high conversions
Call to actions promoting ebooks get almost twice the click through rate as
emails promoting webinars.
(hubspot study)

14. #4: Integrate Autoresponders
● Follow up with a sales process similar to offline
● Provide trust builders; testimonials; incentives (B2C)
● Call to actions
● Avatars are commonly used for personal feel
* 50% of leads are qualified but not yet ready to buy.
* Only 25% of leads are legitimate and should advance to sales.
* Research shows that 35-50% of sales go to the vendor that responds first.
(hubspot study)

15. #5: Start A Blog
● #1 way to show up more often in Google Results
● Keyword research- develop topic specific blog articles
for your buyers
● Utilize this content in other areas of the sales process
○ e.g. Email Autoresponders
46% of people read blogs more than once a day.
(hubspot study)

16. Contact Us
Factorywebsolutions.com/podcast
For all the show and guest information with helpful links
Have a question or comment?
Submit a voice message and we’ll play it on the show
Want to be on the show?
Send us an email podcast@factorywebsolutions.com
Travis Mariea
Director of Business Development
FactoryWeb
travis@factorywebsolutions.com