Content marketing is the hottest buzz phrase in marketing right now, but many people are confused about what exactly it means, let alone how to implement it. In the most simple terms possible, content marketing is the act of creating information products to promote your business, and spreading them throughout the world using multiple media channels. This presentation covers why, how and when you can use content marketing to benefit your business growth.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Website and product launches and ad campaigns come and go, but stories live on. Content is essentially your digital body language and a great way to allow people to become familiar with your personal or business brand. A solid content strategy can allow personal and business brands to build audiences with creative storytelling that contributes to a relevant, human conversation and thus over time build stronger relationships as you continue to develop trust and gain credibility.
****Slides from the session that covered building short term and long term strategies, measuring results using analytics and the importance of setting smart goals.
Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content.
The content itself already exists -- the format is just different.
Content marketing is the hottest buzz phrase in marketing right now, but many people are confused about what exactly it means, let alone how to implement it. In the most simple terms possible, content marketing is the act of creating information products to promote your business, and spreading them throughout the world using multiple media channels. This presentation covers why, how and when you can use content marketing to benefit your business growth.
Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.
Website and product launches and ad campaigns come and go, but stories live on. Content is essentially your digital body language and a great way to allow people to become familiar with your personal or business brand. A solid content strategy can allow personal and business brands to build audiences with creative storytelling that contributes to a relevant, human conversation and thus over time build stronger relationships as you continue to develop trust and gain credibility.
****Slides from the session that covered building short term and long term strategies, measuring results using analytics and the importance of setting smart goals.
Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content.
The content itself already exists -- the format is just different.
Generating Leads Through Digital Marketing : The MasterclassSam Dias
Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. Become a lead generation expert with our lead generation marketing course. Enroll our Lead generation course & build brands, businesses, etc.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
E commerce Content Marketing:25 Epic Ways to Boost Sales Belinda Kendi
If you have an e-commerce site. You agree with me when I say its REALLY hard to convert ice cold traffic into warm leads and sales. Find out here 25 epic content marketing tips that will skyrocket your sales in 2019.
6 big differences between good & great social media marketersFalcon.io
If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.
In this webinar you'll discover:
- How to get organized and save hours of work
- How to grow an audience, regardless of budget
- What great marketers focus on beyond just metrics and numbers
Hashtags are everywhere from news feeds to weddings. Hashtags have been shown to increase engagement and attract customers, but bad hashtags can negatively impact brands. This presentation discusses the basics of creating and using "good" hashtags to increase brand awareness and grow market share.
Recycling or repurposing content you already have is a great way to boost your marketing plan. In this guide our experts will show how you can breathe life into your most popular pieces of content .
A 60-minute webinar, where we talk about everything you need to know about Facebook Advertising.
You’ll learn about:
- Why is it important to advertise on Facebook
- 7 ways in which you can promote your business
- New trends for advertising on Facebook
Watch the complete webinar here - https://youtu.be/bKIEp8up1uM
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems
difficult. Prospecting is a necessary activity in the sales cycle as this is one activity that lets the prospective customers know who we are and what we do. LinkedIn is an ideal social media platform for B2B sales and furthermore. Here are some fresh ideas that might help you in prospecting on LinkedIn.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Generating Leads Through Digital Marketing : The MasterclassSam Dias
Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. Become a lead generation expert with our lead generation marketing course. Enroll our Lead generation course & build brands, businesses, etc.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
E commerce Content Marketing:25 Epic Ways to Boost Sales Belinda Kendi
If you have an e-commerce site. You agree with me when I say its REALLY hard to convert ice cold traffic into warm leads and sales. Find out here 25 epic content marketing tips that will skyrocket your sales in 2019.
6 big differences between good & great social media marketersFalcon.io
If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.
In this webinar you'll discover:
- How to get organized and save hours of work
- How to grow an audience, regardless of budget
- What great marketers focus on beyond just metrics and numbers
Hashtags are everywhere from news feeds to weddings. Hashtags have been shown to increase engagement and attract customers, but bad hashtags can negatively impact brands. This presentation discusses the basics of creating and using "good" hashtags to increase brand awareness and grow market share.
Recycling or repurposing content you already have is a great way to boost your marketing plan. In this guide our experts will show how you can breathe life into your most popular pieces of content .
A 60-minute webinar, where we talk about everything you need to know about Facebook Advertising.
You’ll learn about:
- Why is it important to advertise on Facebook
- 7 ways in which you can promote your business
- New trends for advertising on Facebook
Watch the complete webinar here - https://youtu.be/bKIEp8up1uM
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems
difficult. Prospecting is a necessary activity in the sales cycle as this is one activity that lets the prospective customers know who we are and what we do. LinkedIn is an ideal social media platform for B2B sales and furthermore. Here are some fresh ideas that might help you in prospecting on LinkedIn.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
It's not easy to build a content marketing programme that gives customers what they need at every stage in their buying process and measures ROI in a meaningful way. Here's my way of doing it.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Content Marketing Strategy on a Cocktail NapkinDemandSphere
According to Content Marketing Institute, 48% of marketers don't have a written strategy for content marketing efforts. Get started by jotting down your goals and messages on a cocktail napkin.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
Your organization invests more than you think in content. Are you using that content most effectively? This presentation contains insights to see your investments more clearly and think creatively about how to make the most of those investments
Empathy-based personas are an incredibly powerful tool organizations can do to make their content -- as well as their programs, products, and services -- more effective. In this presentation, we cover what they are, the results they deliver, and how to create them.
Your organization’s content is an investment in the present…and the future. The organization invests in a LOT of content – not only the webinars and conference sessions that your department produces, but also magazine articles, press releases, maybe research reports, clinical guidelines, industry standards, and more. But is the organization making the most of its content investments? For an event session, why invest in a conference room, A/V, possibly even food and beverage for only the 50 people that were able to attend, when the information covered in that session would be useful to so much more of your target audience?
Learn how to think more strategically about your content as an investment, and how to make the most of it.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Endocrine Society's content strategy, guided by Content Company: How they knew they needed a content strategy, the steps they took to prioritize goals, better understand the audience, and improve the content and presentation, and what the outcomes were.
Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018
Associations have long produced and published content for their members, their professions, and even the public. In fact, content is how associations show their value. There is more content competition from for-profit companies that often offer content for free. How do you meet that challenge and prove the value of your content? The answer lies in content strategy—a strategic approach to create, publish, manage, and share your content. The ASAE Foundation commissioned a research study to understand how association leaders are navigating the shifting content development and management landscape. Hear how associations are using content strategy to serve members' varied information, advocacy, and professional needs. This presentation shares models to develop or improve your approach to content creation, management, and marketing, and navigate the challenges to adopting good content strategy practices.
--Assess where your organization is on the content strategy adoption roadmap.
--Devise methods to improve your organization’s strategic approach to content.
--Integrate the principles of content strategy into your organization’s member needs, offerings, and culture.
--Prepare for a newly strategic, sustainable approach to effective content.
Content strategy helps associations stay on top of the changing content landscape with effective approaches, tools, and practices. Two of the principal researchers for the ASAE Foundation's “Association Content Strategies in a Changing World” study shared findings from the first phase of their research. More than 600 association executives reported on their challenges and successes for strategically creating and managing content. This session featured examples of how to connect content strategy to organizational strategy and goals, how to effectively staff cross-functional teams, and how publishing user-focused content can translate to membership value.
Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. The shifts created by content strategy go beyond the web team, IT, and subject-matter experts to touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.
In this workshop, participants will explore where they fit on a content governance maturity scale, explore a variety of models, and identify which model will be most successful for their organizations.
This presentation covers what it takes to set up content governance, as well as what is required to maintain and evolve it.
Initial findings from the first study of content strategy adoption in associations. The study, funded by the ASAE Foundation, is being led by Hilary Marsh; Dina Lewis, CAE; and Carrie Hane. Key findings: some associations of all sizes and types are doing content strategy work; as a whole, the primary challenge is people, not resources or process; and content strategy is about much more than marketing. Part 2 is coming later in 2018.
So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?
The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.
Reinvent your content, and you’ll reinvent your organization.
Consider how – and why – your organization creates its content
This session covered the triggers for effective content decision-making, maturity along a content/digital strategy spectrum, and the roadmap to greater maturity and greater effectiveness.
Content and digital governance is where the “rubber hits the road” for creating better content -- and a better digital presence -- in a sustainable fashion. This workshop enabled participants to determine where they fit on a content governance maturity scale, explore governance models, and identify which will work best for their organizations. We discussed setting up, maintaining, and evolving governance.
Is your content working? Learn the factors to identify your content's effectiveness, and how to establish measurable KPIs, do the measuring, and use this information to make better content and business decisions.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Keynote presentation for the Council for Exceptional Children Leadership Conference, July 2017. The content you create is smart, full of depth, and has the potential to advance or transform the field of special education. Content is what connects most from an association to its members. In fact, content is an essential part of the value that your unit or division provides – and a critical aspect of CEC’s survival. But in these busy times, it’s all too easy for members to miss out on your content, and pass up opportunities to get involved. That’s when they wonder whether the organization is providing enough value to keep their membership.
This session will illustrate what successful content looks like for associations and how to create it. Spoiler alert – this doesn’t mean creating more content, but in fact, doing more with the content that exists already! It will include real-life stories about associations that brought content forward and how that led to greater member satisfaction, higher retention rates, and improvements to their profession.
How to make sure the content you create is more effective for your organization and for your members. Talk at the 2017 Interchange Conference for state CPA societies
The National Association of Realtors combined data, collaboration, and empathy to streamline its enewsletters and produce better results. Case study delivered at the 2017 Association Media & Publishing annual conference.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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3. Core content
Products
Services
Events
Courses
Resources
Information
Tools
Marketing content
Campaigns
Blog posts
Podcasts
Videos
Success stories
Testimonials
Content strategy
for core content
Plan
Create
Publish
Promote
Maintain
Retire
For core content, content strategists are involved in every stage of the lifecycle. We
work primarily with content creators, collaborating with marketers in making decisions
about how to promote core content
Note: This is a simplified view, not including UX, design, technology, or other involved parties
4. Core content
Products
Services
Events
Courses
Resources
Information
Tools
Marketing content
Campaigns
Blog posts
Podcasts
Videos
Success stories
Testimonials
Content strategy for
marketing content
Plan
Create
Publish
Promote
Maintain
Retire
For marketing content, content strategists (or a different team of content marketing
strategists) are involved in every stage of the lifecycle. We work primarily with content
creators, collaborating with marketers in making decisions about how to promote
marketing content
Note: This is a simplified view, not including UX, design, technology, or other involved parties
5. Core content
Products
Services
Events
Courses
Resources
Information
Tools
Marketing content
Campaigns
Blog posts
Podcasts
Videos
Success stories
Testimonials
Content strategy for
marketing content
Plan
Create
Publish
Promote
Maintain
Retire
?
Is there a gap? Do the people creating the marketing content connect with the folks
creating the core content? Are they involved in understanding the business goals for
the core content? Often, they are not.
6. Result
• Separate teams doing their best to achieve separate
goals !
• Ummm.... "
• Multiple streams of disconnected content #
8. Consequences of content
overkill
• Which content do people find if they search?
• Which content is promoted on the site, in email, on social
media?
• Are the various types of core and marketing content written in
a common voice?
• Are all the facts the same in all content?
• If core content changes, does the marketing content change?
• If customer service uncovers information needs, how do they
address them?
9. Example: a product
• 5 or more distinct, separate content items created for a single
product
• No overlap
• No collaboration
• No awareness of what else is being created
Product
manager
creates
content
Communications
writer creates
press release
Content
manager
publishes
product
information &
press release
on website
Marketer
develops
campaign,
produces
campaign
landing page,
success
stories
Customer
service
creates help
content to
answer
customer
questions
10. Example: a product
Product
manager
creates
content
Communications
writer creates
press release
Content
manager
publishes
product
information &
press release
on website
Marketer
develops
campaign,
produces
campaign
landing page,
success
stories
Customer
service
creates help
content to
answer
customer
questions
NOOOOOO! There’s got
to be a better way
11. A more strategic way
Company knows
product is coming
Content manager
creates a single place
for all product
information
Product manager
creates content,
publishes it there
Communications writer creates
press release (not published on
the website because the site is
not for the media)
Marketer develops
campaign. Existing product
page serves as the landing
page
Customer service informs
product team about customer
questions, which are addressed
in the existing product content
12. ProductProduct manager
creates initial info
Customer service
adds info based
on customer
questions
Marketer
promotes, sending
prospective
customers to the
same content Communications
creates press
release, sends the
media to the same
content
Content strategist
curates the overall
experience,
ensuring that the
content is clear,
complete,
accurate, and
relevant
More strategic way
13. we can help you get there.
Content Company, Inc.
www.contentcompany.biz
Contact
Hilary Marsh
President and Chief Strategist
hilary@contentcompany.biz
@hilarymarsh