Video Distribution: The Best Places to Use and Share VideoVidyard
For the most part, the more places you share your video, the better. However, there's no point in distributing video in locations your target prospects would never visit. Be strategic and selective, and always measure your results. Once you've figured out what works, don't forget to include it in your video marketing strategy.
If you're looking for a deeper dive on the best way to share your videos, check out our blog post: https://bit.ly/2EKkR8q.
PBN 2014 - How to communicate effectively with your team in just 20 minutes a...Robert Sztar
The key to a successful business is a highly engaged and
motivated team. But how does a time-poor pharmacy
owner communicate effectively and regularly in less than
20 minutes a week? And how do you do this from anywhere
and at any time? Understand the basic elements of modern
technology-based tools that enhance your ability to engage
and communicate with your pharmacy team.
Video Distribution: The Best Places to Use and Share VideoVidyard
For the most part, the more places you share your video, the better. However, there's no point in distributing video in locations your target prospects would never visit. Be strategic and selective, and always measure your results. Once you've figured out what works, don't forget to include it in your video marketing strategy.
If you're looking for a deeper dive on the best way to share your videos, check out our blog post: https://bit.ly/2EKkR8q.
PBN 2014 - How to communicate effectively with your team in just 20 minutes a...Robert Sztar
The key to a successful business is a highly engaged and
motivated team. But how does a time-poor pharmacy
owner communicate effectively and regularly in less than
20 minutes a week? And how do you do this from anywhere
and at any time? Understand the basic elements of modern
technology-based tools that enhance your ability to engage
and communicate with your pharmacy team.
Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
A Beginner's Guide to IT Project ManagementWorkfront
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
10 top tips for marketers who want to run amazing webinars without the stress. This slideshare will give you everything you need to run a successful campaign from start to finish.
18-03-20 Marketo User Group - Brisbane (virtual event)James Gunn
Slides from the first Brisbane Marketo User Group of 2020. This was a virtual event. The agenda is as follows:
[Session 1] How to create dynamic video with Marketo
Be inspired by the possibilities of connecting a dynamic video platform with Marketo. Gary from Nous will take us through the process of connecting Vidyard with Marketo and leveraging data to personalise the video experience.
[Session 2] Marketo geekery: Creating an Interesting Moment history field
Interesting Moments are fantastic but they tend to get lost in a person's activity history. In this short session James from TechnologyOne will show you how you can save Interesting Moments to a history field so that the information is easily accessible.
[Session 3] Things you can do in Marketo Sky today!
Have you spent much time exploring Sky yet? Veronica from RMS will showcase some of the cool features available in the new Marketo interface that are available for us to use right now.
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
A Beginner's Guide to IT Project ManagementWorkfront
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
10 top tips for marketers who want to run amazing webinars without the stress. This slideshare will give you everything you need to run a successful campaign from start to finish.
18-03-20 Marketo User Group - Brisbane (virtual event)James Gunn
Slides from the first Brisbane Marketo User Group of 2020. This was a virtual event. The agenda is as follows:
[Session 1] How to create dynamic video with Marketo
Be inspired by the possibilities of connecting a dynamic video platform with Marketo. Gary from Nous will take us through the process of connecting Vidyard with Marketo and leveraging data to personalise the video experience.
[Session 2] Marketo geekery: Creating an Interesting Moment history field
Interesting Moments are fantastic but they tend to get lost in a person's activity history. In this short session James from TechnologyOne will show you how you can save Interesting Moments to a history field so that the information is easily accessible.
[Session 3] Things you can do in Marketo Sky today!
Have you spent much time exploring Sky yet? Veronica from RMS will showcase some of the cool features available in the new Marketo interface that are available for us to use right now.
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Discover how easy it can be to create profitable webinars to increase traffic, brand exposure and sales. Webinars take advantage of the popularity of videos for marketing, the boom in online education, and the importance of building relationships with your target audience.
Thanks everyone who attended this session. Feel free to like it and share it with others.
Interested in actionable business intelligence? Sign up or learn more here: http://bit.ly/boldpminsights.
Topic: “5 Prescriptions for Attracting, Engaging and Converting Your Audience”
LinkedIn Pulse: http://bit.ly/bldpmiwa0602
Slideshare: http://bit.ly/bldpmi0602
Video: http://bit.ly/video0602
Introduction
Today, more than ever, webinar attendees are on a journey to become better educated to make more informed decisions about your offerings.
A well-executed webinar can help business executives and managers go beyond sound bites to tell a great story with demonstrable business outcomes for both your prospects and existing customers.
Using actual examples, we will discuss how webinars are a great tool for businesses to provide leverage to educating their prospects and move them through their buying journey to ultimately become their customers and future advocates.
Become an Master Webinar Producer
Our friends at WebAttract are offering a 10% discount on their WebinarReady training courses to BoldPM Insights followers. 100% money back guarantee if you don’t get the results you want. The limited time special discount code to use is VIPBoldPM. Learn More: http://bit.ly/1o9vW4K.
Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging topics for executives, managers and business leaders.
Hector Del Castillo, CPM, CPMM
Contact: hmdelcastillo@gmail.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo
Why Strategy Matters – How to Interpret and Challenge Stakeholder Needs.pdfCyber-Duck
Discover the presentation from our third episode in Cyber-Duck's new webinar series, Essential (Laravel) developer skills for successful end-to-end project delivery.
You can watch the webinar on-demand here:
https://youtu.be/FjVpQFxOx0M
Open Marketing: What Every Modern Marketer Needs To KnowAcquia
Join us on September 5th at 2:00PM EST where we'll explore how content marketers can maximize their Demand Generation efforts and satisfy sales need for higher quality leads. We'll discuss how the open marketing cloud can help systems share data so teams can easily collaborate and respond in a timelier manner, all resulting in better overall customer experiences and improve lead quality.
-Open Marketing can improve your demand generation efforts by:
-Collecting better contact data, resulting in more actionable sales leads
-Being able to automate and execute in less time
-Enabling sales with real-time contact engagement notifications
Winning Webinars: Best Practices and Strategies for Unforgettable Customer Ex...Richard Lawson
This article provides tips and strategies for creating engaging and memorable webinars that leave a lasting impression on customers. The author emphasizes the importance of delivering high-quality content, using interactive features to engage the audience, and promoting the webinar effectively to attract attendees. The article also covers best practices for creating visually appealing slides, preparing for technical difficulties, and following up with attendees to maintain engagement and build relationships. Overall, the article provides a comprehensive guide for businesses looking to use webinars as a tool for delivering exceptional customer experiences.
Reach New Audiences, Generate Better Leads.
Learn how AZoNetwork Webinar production takes care of all the most stressful aspects of creating an effective virtual event, leaving you to do what you do best: talk about your product and how it helps your target audience.
Do you know what kind of an impact social media is having on your brand, mission, or bottom line? How do you put a monetary value on branding? This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks.
Panelists: Roz Lemieux, Fission Strategy, Beth Kanter, Blogger and Zoetica, Lauren Vargas, Radian6
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
MM9 - Webinar Pilot Program
1. Webinar Pilot
an 8 Step Framework
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 1
2. 8 Step
Framework
1. Collaborate with stakeholders
on concept and theme.
2. Create the overarching
message.
3. Choose the right team
4. Choose the tools for promotion,
setup, broadcast and
measurement.
5. Build a promotion plan.
6. Do the live broadcast.
7. Post webinar promotion
8. Measure and share results.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
2
3. 1. Collaborate with Stakeholders
Agree on the objective.
Agree on the definition of success.
Choose the target audience
Select a topic in line with your AFMS.
Agree on what happens after the webinar.
Gain commitment on budget, time and other resources.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
3
4. 2. Develop the Concept and Face
Image, brand, voice
Webinar theme title
Webinar titles and descriptions
Templates for emails, slides, landing pages,
etc.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
4
5. 3. Build Your Team
Ensure you have an ironclad commitment
Assign ownership to a project manager
Find subject matter experts (SMEs)
You’ll need at least 2 speakers
Supporting team – chat moderators,
promotion manager, post webinar manager
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
5
6. 4. Get the Tools
Webinar platform
Marketing Automation Platform
CRM and ESP
Outbound venues
Inbound SEO tools
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
6
7. 5. Promotion Plan
Your house database is your best list.
Use inbound and outbound channels.
Make sure the process to register is super easy.
Align the invitation/notice with the target audience.
Be consistent with your value proposition.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
7
8. 6. Live Broadcast
Use 2 or more speakers.
Practice, practice and practice some more.
Use interactive features like polls, chats, quizzes.
Do live questions through the chat. (never open a line)
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
8
9. 7. Post Webinar Promotion
The gold is mined in post-webinar activities.
Follow up with attendees and non-attendees.
Follow up within 24 hours.
Offer a recording and the slide deck.
It’s ok to connect after the webinar.
Debrief the entire team.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
9
10. 8. Measure and Share Results
Metrics were agreed to in Step 1.
Show meaningful metrics
Registrants
Attendees
Time signed on
Recording playbacks
Qualified leads
New opportunities created
Other sales or revenue metrics
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
10
11. Takeaways
1. Create a checklist to keep track of all the
details.
2. Ensure an owner/program manager is assigned
to keep things moving and on track.
3. Practice, practice and practice for the live
broadcast.
4. Leverage the post-webinar for the gold.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM
PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
11
12. Congratulations, you’re on your way to a New Way
to Market!
Join the Manufacturing Marketing Institute – MM Academy today!
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Editor's Notes
Welcome back Manufacturing Marketers!
In the last lesson, we talked about the pilot program and best chance tactics for success in proving the concept. Remember there are 3 criteria for a best chance tactic; must be able to show meaningful numbers, must be able to capture the contact information, topic must resonate with the target audience.
In this lesson, I’ll show you how a webinar is, in my opinion, the best tactic for a pilot program for a number of reasons. And we’ll walk through an 8 step framework for producing a great webinar pilot.
Unless it is an A-B test.
Webinars are fantastic pilot program tactics because they show numbers, collect the contact information and more, and you can pick a topic that matters to the target audience.
In the next lesson, we’ll look at my second favorite pilot program tactic, the opt-in enewsletter. Special note on the opt-in part of the lesson.
Thank you and I’ll see you at the next lesson. Now let’s go out and advance the practice of marketing in mfg today!