Learn how to get 100s or even 1000s of people from your target audience to attend your webinars. The secret to success in webinar production is to make the topic useful and relevant.
Showcase sales objectives and strategies to your sales team using professionally designed content-ready Sales Playbook PowerPoint Presentation Slides. Let your sales team learn the nitty gritty of marketing and sales techniques. Enhance their marketing skills with the help of sales playbook PPT templates. Train salespeople about the methodologies, customer’s buying behavior and process, engagement experience and so on. This sales playbook PowerPoint presentation slideshow will teach your team the ways to clinch the deal. It has innovatively designed PowerPoint templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/ sales process and content & sales tools. This complete presentation is customizable. You can make changes to the templates as per your convenience. Edit color, text, icon and font size as per your need. Add or delete content from the templates if needed. Download this easy-to-understand sales playbook PowerPoint presentation to improve sales. Cut down the anticipation with our Sales Playbook Powerpoint Presentation Slides. Get it completed before expected.
Top 5 must have slides in your PowerPoint presentationShalini Murthy
Are you planning to present a presentation to you a large audience? Struggling with the design? Fret not, check out the top 5 PowerPoint slides that you must have in your presentation.
Product Marketing: Moving the Needle (ProductCamp Boston 2016)ProductCamp Boston
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
5 Ways to Enhance the Customer Experience with Gainsight PXProduct School
Takeaways:
- Gainsight PX is helping businesses, like Kount, deliver world-class customer experiences
- Putting your product at the center of the customer experience enables personalization and scale
- Elite product analytics and the ability to engage users in your product and give product, CS, and PX team's the ability to craft and evolve that experience.
Showcase sales objectives and strategies to your sales team using professionally designed content-ready Sales Playbook PowerPoint Presentation Slides. Let your sales team learn the nitty gritty of marketing and sales techniques. Enhance their marketing skills with the help of sales playbook PPT templates. Train salespeople about the methodologies, customer’s buying behavior and process, engagement experience and so on. This sales playbook PowerPoint presentation slideshow will teach your team the ways to clinch the deal. It has innovatively designed PowerPoint templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/ sales process and content & sales tools. This complete presentation is customizable. You can make changes to the templates as per your convenience. Edit color, text, icon and font size as per your need. Add or delete content from the templates if needed. Download this easy-to-understand sales playbook PowerPoint presentation to improve sales. Cut down the anticipation with our Sales Playbook Powerpoint Presentation Slides. Get it completed before expected.
Top 5 must have slides in your PowerPoint presentationShalini Murthy
Are you planning to present a presentation to you a large audience? Struggling with the design? Fret not, check out the top 5 PowerPoint slides that you must have in your presentation.
Product Marketing: Moving the Needle (ProductCamp Boston 2016)ProductCamp Boston
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
5 Ways to Enhance the Customer Experience with Gainsight PXProduct School
Takeaways:
- Gainsight PX is helping businesses, like Kount, deliver world-class customer experiences
- Putting your product at the center of the customer experience enables personalization and scale
- Elite product analytics and the ability to engage users in your product and give product, CS, and PX team's the ability to craft and evolve that experience.
How to Transition from Sales to Product by Booking.com Sr PMProduct School
Main Takeaways:
- Focus on a specific problem, not the solution.
- Become the specialist on that problem.
- Share your findings, listen for feedback, repeat
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers.
- Give prospects a virtual tour of your projects
- Adjusting audio and video to get the best effects
- Script or no script...what works best
- How to keep your audience engaged from the get-go
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)David Cameron
Whether you’re a developer, a designer, a content specialist, a digital strategist—anyone with a passion for understanding what it takes to deliver a great user experience can try on the Product Owner hat and see how it fits. I’ll introduce you to the skills and training that have helped me most in my first year as the Web Product Owner for Ithaca College, and share first-hand insights on how adding this new role to our web team transformed not just a head-to-tail site upgrade, but how we’re thinking about the future of the web overall.
10 Killer Ways For Your Construction Company To Bag B2B ClientsLogo Design Guru
Do you want leads?
Do you want to convert those leads into customers?
Do you want inbound calls?
The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication.
In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages.
Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?
Gather the required information from the data and predict future outcomes and trends. Use content-ready Predictive Analysis PowerPoint Presentation Slides to forecast future probabilities. Majorly applied in the business field, predictive analysis PPT templates will help you evaluate current data and historical facts to understand customers, products, services, partners, and to identify potential risks and opportunities for an organization. This deck comprises of templates such as research methodology, consumer insights consumption, need for consumer insights, key stats, data collection and processing, consumer insight capabilities, These templates are completely customizable. You can edit the templates as per your need. Change color, text, icon and font size as per your requirement. Add or remove the content, if needed. Get access to the predictive analysis PowerPoint presentation slideshow to predict future outcomes for various business topics such as customer relationship management, health care, collection analytics, fraud detection, risk management, direct marketing, industry applications, etc. Get access to the professionally designed ready-made predictive analysis PowerPoint presentation slides for your business to interpret big data for your benefit. Maintain your demeanour with our Predictive Analysis Powerpoint Presentation Slides. They will help you keep your cool. https://bit.ly/2WktT53
While creating a brand marketing PowerPoint presentation slide, a presenter wants everything appropriate. Keeping this in mind, we have come up with pre-designed content ready product development presentation slides. This content ready professionally designed media performance & scheduling PPT cover the topics like awareness steps, brand awareness metrics, measuring effectiveness of the brand, bar graphs & charts, combo chart, donut pie chart and many more. We proudly present you brand building Which will help you further creating your ideas into reality. This amazing content-ready PPT slides can be used for creating PPTs on product advertising, goods strategy, quality preference, company awareness, business marketing, brand recognition, product building and management. Download it! You have got the best product awareness sample PPT model. You are just a click away to download this professionally designed product management PowerPoint deck. Encourage your audience with our brand marketing PowerPoint presentation graphics. Keep a friendly atmosphere going with our Brand Marketing Powerpoint Presentation Slides. They help you curb the hawks. https://bit.ly/3iFWBEY
Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Demand Generation Best Practices Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Demand Generation Best Practices Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
PM for Enterprise Software by Google Product LeaderProduct School
Main takeaways:
-Developing a strong relationship with sales
-Experimentation for enterprise products
-Roadmap development - Crafting your product vision
The State of Modern Product Management by airfocus CEOProduct School
Main takeaways:
- The rising importance of product management in the organizations
- How the pandemic shaped the industry and practices: remote work, collaboration, etc.
- Why is modularity becoming more important in product management?
Overview
• In this presentation, you will get an overview information about how to
create the best creatives to attract your customers.
• You will be able to create your own creative strategies for telling effective
brand stories on YouTube.
Outline:
1. Collect creative intelligence
2. Design unskippable ads
3. Tell your story in 6 seconds
4. Who's behind that screen?
5. Reinventing storytelling
6. Unskippable experiments
7. Retain and entertain
8. Putting it all together
Webinar: What Should a PM Resume Look Like? by Facebook Product LeaderProduct School
Main takeaways:
-Structurally, the resume should be 1 page per decade of experience and contain at minimum an experience and an education section.
-Resumes should convey impact, not responsibilities.
-Impact should be quantified when possible, and clearly tie into the company's business needs.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
How to Transition from Sales to Product by Booking.com Sr PMProduct School
Main Takeaways:
- Focus on a specific problem, not the solution.
- Become the specialist on that problem.
- Share your findings, listen for feedback, repeat
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers.
- Give prospects a virtual tour of your projects
- Adjusting audio and video to get the best effects
- Script or no script...what works best
- How to keep your audience engaged from the get-go
The Hat of Many Hats: Becoming Web Product Owner (HEWeb18)David Cameron
Whether you’re a developer, a designer, a content specialist, a digital strategist—anyone with a passion for understanding what it takes to deliver a great user experience can try on the Product Owner hat and see how it fits. I’ll introduce you to the skills and training that have helped me most in my first year as the Web Product Owner for Ithaca College, and share first-hand insights on how adding this new role to our web team transformed not just a head-to-tail site upgrade, but how we’re thinking about the future of the web overall.
10 Killer Ways For Your Construction Company To Bag B2B ClientsLogo Design Guru
Do you want leads?
Do you want to convert those leads into customers?
Do you want inbound calls?
The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication.
In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages.
Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?
Gather the required information from the data and predict future outcomes and trends. Use content-ready Predictive Analysis PowerPoint Presentation Slides to forecast future probabilities. Majorly applied in the business field, predictive analysis PPT templates will help you evaluate current data and historical facts to understand customers, products, services, partners, and to identify potential risks and opportunities for an organization. This deck comprises of templates such as research methodology, consumer insights consumption, need for consumer insights, key stats, data collection and processing, consumer insight capabilities, These templates are completely customizable. You can edit the templates as per your need. Change color, text, icon and font size as per your requirement. Add or remove the content, if needed. Get access to the predictive analysis PowerPoint presentation slideshow to predict future outcomes for various business topics such as customer relationship management, health care, collection analytics, fraud detection, risk management, direct marketing, industry applications, etc. Get access to the professionally designed ready-made predictive analysis PowerPoint presentation slides for your business to interpret big data for your benefit. Maintain your demeanour with our Predictive Analysis Powerpoint Presentation Slides. They will help you keep your cool. https://bit.ly/2WktT53
While creating a brand marketing PowerPoint presentation slide, a presenter wants everything appropriate. Keeping this in mind, we have come up with pre-designed content ready product development presentation slides. This content ready professionally designed media performance & scheduling PPT cover the topics like awareness steps, brand awareness metrics, measuring effectiveness of the brand, bar graphs & charts, combo chart, donut pie chart and many more. We proudly present you brand building Which will help you further creating your ideas into reality. This amazing content-ready PPT slides can be used for creating PPTs on product advertising, goods strategy, quality preference, company awareness, business marketing, brand recognition, product building and management. Download it! You have got the best product awareness sample PPT model. You are just a click away to download this professionally designed product management PowerPoint deck. Encourage your audience with our brand marketing PowerPoint presentation graphics. Keep a friendly atmosphere going with our Brand Marketing Powerpoint Presentation Slides. They help you curb the hawks. https://bit.ly/3iFWBEY
Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Demand Generation Best Practices Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Demand Generation Best Practices Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
In this PPT we are going to show you how to do Video marketing and boost your business with the help of Video Marketing. Reference: https://www.appypie.com/video-marketing-strategy
PM for Enterprise Software by Google Product LeaderProduct School
Main takeaways:
-Developing a strong relationship with sales
-Experimentation for enterprise products
-Roadmap development - Crafting your product vision
The State of Modern Product Management by airfocus CEOProduct School
Main takeaways:
- The rising importance of product management in the organizations
- How the pandemic shaped the industry and practices: remote work, collaboration, etc.
- Why is modularity becoming more important in product management?
Overview
• In this presentation, you will get an overview information about how to
create the best creatives to attract your customers.
• You will be able to create your own creative strategies for telling effective
brand stories on YouTube.
Outline:
1. Collect creative intelligence
2. Design unskippable ads
3. Tell your story in 6 seconds
4. Who's behind that screen?
5. Reinventing storytelling
6. Unskippable experiments
7. Retain and entertain
8. Putting it all together
Webinar: What Should a PM Resume Look Like? by Facebook Product LeaderProduct School
Main takeaways:
-Structurally, the resume should be 1 page per decade of experience and contain at minimum an experience and an education section.
-Resumes should convey impact, not responsibilities.
-Impact should be quantified when possible, and clearly tie into the company's business needs.
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
The audience facing mission statement is the compass the steers your content to be aligned with your mission statement. This is not your company mission statement, but a statement about how you will help the people in your target audience by solving their problems, helping them to be professionally better or even to help them enjoy a passion more.
The second 4 parts of a proper marketing plan are; marketing programs, financial plans, measurement and controls, executive summary. Having a proper marketing plan give your manufacturing company an edge over competitors.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
To really engage with the people in your target audience, stop pitching products and start sharing knowledge. Helping the people in your target audience to be better or solve a problem engages 100x more than product pitching.
As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…
A Beginner's Guide to IT Project ManagementWorkfront
“What is IT project management?” The simple answer is those efforts involved with managing the processes and activities associated with ensuring the success of IT projects or systems management-related responsibilities. But to more fully understand what is at the heart of IT project management, it helps to consider a few more questions…
31 Tricks That Might Just Get You Out Of The Office On Time
Who doesn’t want to get more done in less time?
For all the people who find that all the hours in the day aren’t enough to get done all the tasks on their to-do list, any trick to milk out of the day one more completed task is gold.
Drawing on the wealth of work management tips on the Talking Work Blog and the knowledge of other experts, we’ve amassed a list of 31 productivity tips so powerful, you just might leave the office on time…
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Content Curation Scorecard for Content Marketing SuccessRoger Parker
Roger C. Parker's Content Curation Scorecard helps content marketers evaluate their content curation efforts in 10 important areas. Use this scorecard to make sure that you are providing helpful, relevant information on a consistent basis.
Regular use of the Content Curation Scorecard provides a fresh perspective, identifying areas of excellence as well as areas requiring attention.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
8 Tips for Creating a Successful WebinarTina Streett
In an era where engineering technical and industrial professionals are being bombarded with
information, they continue to seek out webinars for valuable and timely educational information.
But since these professionals are constantly flooded with content options, many industrial
marketers are looking for new ways to modernize the webinar experience and drive deeper
engagement. Here are some tips for creating a successful webinar.
Exploring how to take a product that been built for internal use by a company to market. Starting with why it could / should be done, discussing the stages in which this can be done, specific tasks for a Product Manager and finally various tasks for various team.
Join us as Pardot's (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
The Art of Conducting Customer Interviews by Microsoft Prod LeadProduct School
Main Takeaways:
-Understanding types of customer interviews
.Identifying right audience for the interview
-Recognizing untold stories of customer
-To-Dos that makes interview successfu
-Don'ts to avoid during customer interviews
-Simple framework for Customer Interview Lifecycle
Building new products - sundar rajan - introduction (part 1)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictious product using the discovery process to understand this methodology.
11 Lead Generation Offers and their Best PracticesLeadSquared
The E-Book talks about the various offers that can be employed to generate leads. The E-Book will give you:
- Lead Generation Formula
- 11 Lead Generation Offers & their Best Practices
- Relative Cost for Creating each Marketing Offer
- Marketing Channels that can be used to Market each Offer
Growing Your Product Management Career by Compass Sr PMProduct School
Main takeaways:
- Get in your reps: Turn customer empathy into customer obsession
- Turn dreams into reality: Expand the vision of your current product area
- Can you heard me now: Communicate what you’ve learned (customer obsession), where you’re going (Product vision), and why it matters
How to Build Products in High-Growth Companies by Zillow Sr PMProduct School
Main Takeaways:
-Speed is a top priority from decision to execution; therefore, always remember that “done is better than perfect”
-Your product vision and NorthStar need to be clear because circumstances will be ambiguous
-Customers are your guide, especially in the absence of precedent data. Listen to what they say, not just the numbers
Sales Training Workshop Series 12 Module Workshop by TetrahedronSagar Sangam Sahu
Identifies and converts prospects who should be doing business with us into customers who are champions for our organization. Creates an environment with customers to maintain a positive long term relationship Manages process for aligning human capital with organizational goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Getting Started with Lead Generating Webinars - Webinar Production for Manufacturing
1. Getting Started with Lead
GeneratingWebinars
Webinar 1 of 4: Lead Generating Webinars for Manufacturing
Companies – a HowTo series
2. Speakers
Bruce McDuffee
Knowledge Marketing for Industry
(KMI)
Dan Levy
Marketing Strategist and
Writer
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 2
3. Housekeeping
1. Will we get a copy of the recorded webinar?
2. Can I ask questions?
3. Will we be able to get a copy of the slides?
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 3
4. Agenda
1. Planning – Plan the Webinar and Work the Plan
2. Finding the BestTopic for Maximum Engagement
3. Why do EducationalTopics Outperform ProductTopics?
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 4
5. Takeaways
1. Use the webinar checklist to put your plan into action
2. Find a sweet spot topic that will get you more registrants
3. Define a mission statement for your webinar series
4. Be able to articulate why educational topics outperform product topics
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 5
7. TheWebinar Checklist
• Plan the work and work the plan
• Use the checklist
Download the checklist and other tools at:
http://knowledgemktg.com/webinar-toolkit.html
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 7
8. TheWebinar Checklist
1. Start-up
2. Branding
3. Choose the team
4. Tools
5. Promotion
6. Webinar execution
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 8
10. IdentifyYourTargetAudience
• Industry
• Geography
• Title
• Revenue or employee numbers
• Where to they go for information?
• Who else owns this audience?
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 10
11. Find a RelevantTopic
• What makes the topic relevant?
• Give them something they can use!
Clue: The best webinars are not about your product!
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 11
13. What isYour Expertise?
• It’s not your product.
• Unique expertise is best, but not required.
• You want to become the ‘go to’ expert for your target audience.
• Where are your experts?
• Product managers, R&D team, customer service, engineers
• Avoid using sales people as your experts
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 13
14. Find the Sweet Spot?
How can your firm’s experts and knowledge help the
people in your target audience
• Be better at something
• Have less pain
• Intensify their passion
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 14
16. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 16
Humidity Measurement
Humidity is a very
difficult
measurement
17. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 17
Humidity Measurement
Humidity is a very
difficult
measurement
Humidity
measurement
science & experts
18. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 18
Humidity Measurement
Humidity is a very
difficult
measurement
Humidity
measurement
science & experts
Teach them
about the
science of
humidity
19. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 19
GeneralAviation Pilots
Pilots love to fly and
want to be the best.
20. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 20
GeneralAviation Pilots
Pilots love to fly and
want to be the best.
World’s best aviation
chart experts.
21. 12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 21
GeneralAviation Pilots
Pilots love to fly and
want to be the best.
World’s best aviation
chart experts.
Help them to be
better pilots with
better navigation
skills
22. YourWebinar Series Mission Statement is Born
• “We help the people in our target audience to be better _____________.”
• “By sharing our expertise about _________, the people in our target audience
are more efficient ____________.”
• “To help the people in our target audience make a more reliable, dependable,
accurate and repeatable measurement”
• “We help pilots be better pilots.”
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 22
23. Questions & Answers
Please enter questions into the chat window in the lower left of your control screen.
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 23
25. Product marketing fails
Educational marketing sails
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 25
26. Why does product marketing fail?
Marketing to product features, benefits, differences creates a perception that the
offering is the same between competitors because they all say the same things.
This is your target
audience
This small dot represents
the people who are in
the immediate mode to
purchase your product at
any given time they see
your product message.
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 26
27. Why does educational marketing sail?
Educating people in the target audience about their pain or passion gets the
attention of a much larger group.
Target Audience
This large circle
represents the people
who are challenged with a
particular issue and
interested in addressing
the issue now or some
time in the future.
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 27
28. Product content is still important!
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 28
29. “
”
Insanity is defined as doing the
same thing over and over again
and expecting different results
- Albert Einstein
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 29
30. Summary
1. The Plan – use a checklist
2. Find a relevant topic – give them something they can use
3. Why educational topics work best (and product topics fail)
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 30
31. Takeaways
1. Use the webinar checklist to put your plan into action
2. Find a sweet spot topic that will get you more registrants
3. Define a mission statement for your webinar series
4. Learn why educational topics outperform product topics
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 31
32. Questions & Answers
Please type your questions in the chat window at the
lower left of your screen.
Or feel free to email your questions to:
bruce@knowledgemktg.com
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 32
33. NextWebinar on January 8th
8 Steps ofWebinar Production (part 1)
• Proper planning is essential to the success of your webinar series. This webinar introduces an
8 Step Framework designed for manufacturing companies to help ensure your webinar
success. In this webinar we discuss steps 1 to 4. After completing this webinar you will be
able to:
• Collaboratively develop the foundational topic, audience, metrics and resources.
• Choose and motivate a production team.
• Choose the tools for production, broadcast and conversion.
Register at: www.knowledgemktg.com/webinars.html
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 33
34. Get Started Generating Leads with Webinars!
Get the toolkit at:
www.knowledgemktg.com/webinar-toolkit
Need help getting started with your own educational webinar series?
• Set up a webinar strategy call with Bruce
• Call 303-505-8009
• Email bruce@knowledgemktg.com
• Set up an appointment online http://knowledgemktg.com/turnkey-webinar-contact.html
12/5/2014Knowledge Marketing for Industry (KMI) www.knowledgemktg.com #webinars @brucemcduffee @danlevy11 34
Bruce:
Welcome – you’re signed on to the first webinar in a 4 part How to series designed for manufacturing companies to learn how to create and execute lead generating educational webinars. With the title of webinar #1 “Getting Started with Lead Generating Webinars”.
The webinar series is created and produced by Knowledge Marketing for Industry (KMI for short).
If you attend or listen to all 4 webinars, you will be fully equipped to create, produce, execute and measure you own educational webinar series capable of generating hundreds or maybe even thousands of quality leads for your sales funnel.
In a recent survey by CMI and Adobe, an interesting bit of information was that about 2/3 or B2B marketers have tried webinars as part of their marketing mix, but then quit because they were ineffective or less effective than expected. Of those 2/3 who tried and then stopped, 75% had built their webinars around the product; training or new product launch for example. This is not uncommon in my experience as well.
I worked for an electronics mfg co a few years ago. This company made measurement instruments.
Product managers tried webinars – poor results
Look at it from a different view point
Turned it around
Educational versus product
1500 compared to 15 100x improvement in engagement!
That’s what we’re going to teach you in this webinar series – how to engage deeper and broader with your target audience using educational webinars. This is not theoretical – we’ve had great success with manufacturing companies using this 8 step framework. You will have great success too!
Bruce:
Speaking today, my name is Bruce McDuffee, principal consultant for KMI bringing 20+ years in B2B sales and marketing primarily in the Industrial sector. One thing I’ve learned over the years is that educational or knowledge marketing outperforms product marketing by a significant margin every time when it comes to audience engagement.
And Dan Levy as my co-presenter today - Dan has worked as a marketing strategist and content developer for 25 years for myriad industry segments. His career has been shaped by helping manufacturers find their stories and tell them in a way that engages, educates and enlightens customers and prospects alike.
Now we’re going to jump start your learning curve as Dan kicks off one important aspect of lead generating webinars…
Dan
Bruce
Planning for 45 minutes so we’ll end promptly at :45 past the hour.
Bruce
Bruce
Bruce
5 Ps, Proper Planning Prevents Poor Performance
Via Chat – or just raise your hand - How many downloaded the checklist? [depending on attendance]
Bruce
Start up – determine objectives, align stakeholders, specify budget
Branding – decide how you will position your webinar, build all the templates – email, ppt slides, special logo, titles, etc.
Team – speakers, moderator, experts, promotion manager, etc.
Tools – what will you use as the webinar platform, promotion tools, follow up marketing tools, etc.
Promotion – decide how you will promote the webinars – outbound and inbound – will you advertise? Email? Other?
Execution – The details of the actual live broadcast and how you’ll leverage the recorded webinar.
This is included in detail in the KMI webinar checklist – free to download for all attendees and registrants
Bruce
Note: Best topic depends on the objective, for example if the objective is top of the funnel, new leads, re-activate a dormant database – best topic is educational and that’s what we’re focusing on today. There is a case where a specific product demo or how to use a product training is relevant, but it is for existing customers or moving prospects through lower stages of the buying process. Let’s focus on top of the funnel for this discussion.
Bruce:
Identify the target audience – should be a group who will buy what you’re selling some time in the future.
You should know where and how to reach them with your message (webinar invitation)
You need to be able to find their pain or passion. How will you learn this information?
- First party research
- Third party research
- sales people
- customer service team
Bruce
you’re looking for the intersection of their pain or passion and your firm’s expertise
For example – this KMI webinar series - The pain – growing a manufacturing business through more sales – requires more leads, broader engagement, generating TOMA – more revenue and market share
The expertise – creating and executing webinars for manufacturing companies that get hundreds or sometimes thousands of registrants – as a practitioner, practical experience not theoretical
- the sweet spot (or webinar mission statement) for this webinar series is helping manufacturing marketers generate more qualified leads with educational webinars.
Bruce
It’s important to look at it from the perspective of the audience.
Who knows what WIIFM means? It stands for “what’s in it for me”. This is the question each of us asks ourselves when we decide whether or not to pay attention to a message, or attend a webinar for example.
How can your firm’s expertise make their lives better, make them better.
The first impulse you will have and the first reaction from your stakeholders will be to help them realize how your product is different. “We need to educate them why they should buy our widget” This is a self-centered view. Resist it to the point of not even bothering with a webinar. You want to approach the topic selection from an audience focused approach.
Another question we ask ourselves is ‘Why should I care?’. You, [name some names] as content marketers need to ask these questions on behalf of the people in your target audience.
We’re going to look at a couple of examples in a few minutes.
Bruce
What is your expertise? That is the expertise of your company and those employed by your company. Yes, you are experts at building your product, let’s just say that is a given. Think about the expertise and the experts needed to support the creation of the product. I’ll give a couple of examples in the next slide in few slides.
If your expertise is unique, your ahead of the game, but usually, it is not unique.
You want to become the ‘go to’ source of expertise for the people in your target audience.
Think about who your experts are – look at product managers, R&D team or customer service people. - avoid using sales people – they always want to sell their product and forget about education.
Bruce
We’re looking for the sweet spot which is the intersection of the pain and passion of the people in the target audience with the expertise of the people at your company.
The sweet spot should help the people be better at something, reduce pain or intensify a passion.
Bruce
Let’s look at a couple of examples.
Results –
They had given up on webinars about new product launches.
The first webinar about the theory behind water vapor or humidity – 1523 registrants and went on with additional 4 webinars in the series for a total of about 3500 registrants.
The concept was expanded to live seminars, infographics, and across business segments
Dan
Dan
Results – the first webinar got about 2500 registrants - over the series of 5 webinars, there were more than 8000 registrants
Bruce
Based on the pain or passion of the audience, your firm’s expertise and the sweet spot where they intersect, you derive your mission statement. This isn’t a business mission statement. It’s not about your firm. It’s not ‘we teach them how to use widget A for application B’. Make it answer those questions as if you were in the target audience ‘WIIFM’ ‘Why should I care?’.
As your webinars become known by executives and the sales team, you will have requests for more webinars. Use the mission statement to stay true to the sweet spot of the webinar objectives.
Could become the overarching mission statement for your marketing strategy.
Here are a few examples:
Dan
Bruce
Bruce
Bruce
The problem is that only a very small, we could say minute, portion of the audience has that immediate need on their mind. So by advertising a product, you will miss most of the people in the audience. The chances of hitting someone in that mode of buying your product at the precise time they see your product promotion are tiny.
Now you can engage and hit the people one at a time if you have a massive marketing budget. Just keep repeating the product message in as many venues as possible, over and over. You can create an awareness and build a message in their minds.
Who in the room has a huge, virtually unlimited marketing budget?
Manufacturing companies usually are the opposite, operating on limited budgets with limited people.
Bruce
If you promote your educational content, you’ll engage with a much larger portion of the audience. Consider the pain point you came up with in the workshop. If you chose it well, most of the target audience will constantly struggle with this pain point. It’s a thorn in their side. If they see an ad or a message that offers to help them with that pain, they will check it out. They will engage with your offer, your offering and your firm.
This is why product marketing fails and educational content marketing sails.
Think about it this way. You can use this analogy with anyone challenging your educational marketing strategy.
Think about your local indoor arena. Does everyone have one in mind? How many people does it hold? 15,000? 18,000? Picture an opportunity where the stadium is filled with people who are your ideal prospect. These 15,000 people will all buy the type of product you make at some time in the next 6 to 12 months. You want them to buy from you of course. You have 5 minutes to get in front of them with huge speakers, any presentation materials you want. What would you say to them?
Most executives, sales people, product people will tell the audience about what they think is the most powerful feature of their product followed by a blurb about why the company is great. The problem is that nobody cares at that moment. There might be a handful of people who happen to be in the later stages of making a purchase, but the rest just don’t care about the product at that moment.
On the other hand, if you take that 5 minutes to tell the audience how you can help them be better at something. Or solve some issue that plagues them every day. You will have most of them listening and wanting to hear more.
Dan
I’m not saying product promotional material is not needed. It is very much needed later in the sales funnel. But it doesn’t work to engage with the audience. It doesn’t work to fill the top of the funnel. Educational content is what gets their attention and you need their attention to begin to build that relationship that leads to a sale.
Note on use of webinars for bottom of the funnel conversion, training, customer retention, etc.
Bruce
About half of those of you who registered have tried webinars in the past.
According to a recent survey by Content Marketing Institute and Adobe, companies not currently using webinars as part of their marketing mix, but have tried them in the past, 75% used them for product demonstrations or training and not as a thought leadership or educational means.
Many of you have tried webinars as new product launches and have been disappointed with the results. Tell the PDC story.
Try a different approach – you’ll be amazed at the results.
Interestingly, of the non-users who
had tried webinars in the past, the
vast majority (75%) used them
for classic webinar purposes such
as online training and education
versus high-level content marketing
activities (brand awareness or thought
leadership).