We are very excited to announce that PALO Creative is the title agency sponsor for DOYO Live and that Jim Komara, Digital Marketing Director at PALO will be a breakout session leader and will give you a deep dive into the world of SEO in a fun understandable way. The Google algorithm has become very sophisticated and many traditional SEO techniques no longer work. Black Hatters and Link Farmers are largely out of work with Content Producers coming into their own. This session will review some of the recent changes that affect your search engine rank and dive into the details that make the difference. After this session, attendees will be able to “see like a search engine spider.” About Jim Komara Jim began launching websites in the late 1990s when the primary way to find a site was using directories like Yahoo. Shortly after starting his first web design business, Google came on the scene and suddenly customers were all vying for the number one spot on search engine results. Jim started writing computer games and math programs in high school. A veteran of the United States Army, he served in Operation Desert Storm during the Gulf War as an Intelligence Analyst, building computer databases. After returning home, he worked as a real estate agent and began writing programs for his business and creating websites. In 2004, founded RealEstatePointe, a company that creates and maintains real estate company websites and web applications across the country. Since then he has focused on digital marketing, SEO and website building for companies across a broad spectrum of industries. Jim is the Digital Marketing Director at PALO Creative where he gets to meet new clients who bring new challenges every week, which he calls “non-stop fun!”

1. See Like a Spider
Presentation By: Jim Komara
August 4, 2016

2. What Is a Spider?
Search Engine Crawlers
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• As I am typing there is estimated to be 1,058,642,680
websites. Oops now there’s 1,058,642,790
• About 25% of them are competing for position on
the first page of Google
• There are 10 organic spots on the first page of the
Google results.
• Spiders read through the web continuously to decide
who gets one of those top 10 spots for any given
keyword or string of keywords.
• They might be crawling your website right now. If
you want to rank well…
• BE NICE TO SPIDERS – THIS SESSION WILL HELP YOU
SEE YOUR WEBSITE LIKE A SPIDER.

3. User Experience vs. Spider?
Google suggests putting users first! Not spiders
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• Experts at Google stress that your number one
concern should be centered around the user
experience and the rest will happen organically.
• According to this line of thinking you should not
have to manipulate anything to achieve search rank,
it will just happen naturally, if you deserve it. ~ nor
would I have needed cool Ray-Bans when I was dating!
• This line of reasoning is not realistic when applied to
a business website.
• For example there are many different terms used for the
same products. As a manufacturer you may refer to your
products one way, and customers search it another.
• Which has more search volume?
• How should these words be placed on the page?
• Without effort directed toward your rank, and how the
search engine spider reads and indexes these terms, you are
shooting in the dark, hoping for the results to occur naturally.
Add cartoon here.

4. Qualities
Spider Qualities
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• Spiders love to eat healthy links! – no garbage
• Like to read the menu before ordering
• Don’t like to eat too much of the same thing
• Spiders are blind
• Don’t like to be tricked, lied to or trapped
• Like to crawl fast through your site (throttle?)
• Impatient – they are in a hurry, lots of places to go
• Like to ‘browse’ rather than search
• Like keyword consistency on a page
• Hate when pages move or change names
• I loved that thing. Where did it go? Why don’t you serve my
favorite dish anymore?

5. Healthy Links?
Spiders like to eat healthy.
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http://www.post-
gazette.com/business/development/2016/07/29/Frontier-Airlines-
suspending-flights-from-Pittsburgh-International-
Airport/stories/201607290092

6. Healthy Links?
Spiders like to eat healthy.
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7. What’s On the Menu?
Like to study the menu before ordering
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8. What’s On the Menu?
Sitemaps options
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9. Watch Out for Duplicate Information
Don’t like to eat too much of the same thing
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Not the worst example – we’ve seen much worse, but the information is repetitive and in the wrong order.

10. Watch Out for Duplicate Information
Results of poor page titles
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11. Watch Out for Duplicate Information
Better example
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12. Use Text and Alt Tags
Spiders Are Blind
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13. Use Text and Alt Tags
Spiders Are Blind
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NOT TEXT
Good to repeat here
in text since logo is an
image. This is the
case with most logos.

14. Results of Bad SEO Practices
Make sure this isn’t happening to you! Check the SEO health of
your site.
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15. Use Text and Alt Tags
Down the rabbit hole
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16. Use Text and Alt Tags
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17. Tricks will Get You Blacklisted
Spiders don’t like to be tricked, lied to or trapped
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18. Tricks Will Get You Blacklisted
Spiders don’t like to be tricked, lied to or trapped
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19. Tricks Will Get You Blacklisted
Spiders don’t like to be tricked, lied to or trapped
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NO ONE DOES THIS ANY MORE,
BUT IT WILL STILL GET YOU IN
TROUBLE
IF YOU DO .

20. Tricks Will Get You Blacklisted
Spiders don’t like to be tricked, lied to or trapped
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21. Tricks Will Get You Blacklisted
Spiders don’t like to be tricked, lied to or trapped
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22. Website Performance Issues
Like to crawl fast and don’t always take turns
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23. Website Browse Paths
Like to ‘browse’ rather than search
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24. Website Browse Paths
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25. Line Up Your Main Keywords
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Spiders like keyword consistency on a page

26. Line Up Your Main Keywords
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URL
Page Title
<H1>
Body copy
Alt Tag

27. Line Up Your Main Keywords
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ONLINE EXAMPLES
AND TRENDS
Elvis – Luke - Taylor

28. 301 Redirect or Archive
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Spiders don’t like when things move or disappear!

29. It’s a Wrap
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Thank you for participating!