In a perfect world, you should be able to send the first event invite and sit back as you watch your event sell out in minutes. The truth is, that rarely happens. So how do you ensure you sell more tickets earlier? A good email marketing strategy can help.

1. 7 Tips for Event Email
Marketing Success

2. In a perfect world,
the first invite for your
event is sent out and
it sells out in minutes.
You’re invited!
Come along to our
awesome event.
You won’t regret it!

3. Unfortunately, this rarely happens.

4. In fact, for most organizers, 50% of ticket and registration
sales don’t come until the final week.

5. Good news! This period of sleepless nights, when sales trudge
along, can be avoided with a good email strategy.

6. The email marketing experts at Emma
have shared these 7 tips for event email
marketing success.

7. Subject lines that create
urgency get the most opens.
Let customers know you’re
offering a limited early bird
special or when tickets are
almost gone!
Create
subject line
FOMO
(Fear of missing out)
TIP NUMBER 1

8. Consistent branding doesn’t
mean every email needs to
look the same, but a cohesive
look and feel lets recipients
know who it’s from and recall
previous emails they’ve
received.
Brand
consistently
TIP NUMBER 2

9. It goes without saying that
your CTAs should inspire action
but what’s more important is
that they are seen.
Make CTAs stand out by
separating them from
your email copy and use a
contrasting color from the
rest of your design.
TIP NUMBER 3
Create
visible CTAs
(Call-to-actions)

10. Don’t be afraid to send
another email to people who
didn’t open the first one.
People are busy. A friendly
reminder later on will inspire
them to open the email and
take action.
Resend to
unopened
TIP NUMBER 4

11. Everyone likes to feel special.
Send personalized emails to
specific groups or individuals
with an exclusive promo offer.
It says “this event is for people
like you!”
Use highly
targeted
emails to
convert
TIP NUMBER 5

12. Providing relevant, helpful
information to ticket holders
and registrants not only builds
anticipation, it may even get
them to bring a friend.
Build
anticipation
with
attendees
TIP NUMBER 6

13. If things are off to a slow
start, don’t panic.
Does the subject line create
urgency? Was the email easy
to read? Were your CTAs
visible?
Analyze your data to see
what’s working (and what’s
not) then optimize for the
next email.
Always
analyze and
optimize
TIP NUMBER 7

14. With these tips, your ticket sales graph will go from this...

15. … to this!

16. For more tips on mastering your
event marketing email strategy,
watch our on-demand webinar
with Emma.
Or contact us by calling 1-888-215-3611 or visiting eventbrite.com/blog/academy/contact-eventbrite