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How To Develop A Winning Mobile Strategy For Events
The document discusses the evolution of mobile strategies for events, emphasizing the importance of integrating technology to enhance customer experiences and measure ROI. It highlights the need for personalization, data analytics, and innovative engagement methods to keep up with the digital transformation of events. Key points include the significance of smartphones and tablets as tools for persistent connectivity and improving event intelligence.
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How To Develop A Winning Mobile Strategy For Events
- 1. LAWRENCE COBURN HOWTO DEVELOP A WINNING MOBILE STRATEGY FOR EVENTS This a place holder for an awesome photo of you that our Eventbrite designers will insert. No need to do anything here speakers
- 2. & are nowpartners! LAWRENCE COBURN #ElevateNYC
- 3. Agenda Context Marketingis about ROI The offline opportunity Looking ahead Questions? LAWRENCE COBURN #ElevateNYC
- 4. Rocket ship *Source:Gartner, IDC, Ender’s Analysis LAWRENCE COBURN #ElevateNYC
- 5. …And it’s earlydays *Source: Gartner, IDC, Ender’s Analysis LAWRENCE COBURN #ElevateNYC
- 6. “90% of thedata that exists in the world has been created in the last two years.” - IBM LAWRENCE COBURN #ElevateNYC
- 7. Growth of data Source: Mary Meeker LAWRENCE COBURN #ElevateNYC
- 8. A digital layerto the real world LAWRENCE COBURN #ElevateNYC
- 9. Starting with thesmartphone LAWRENCE COBURN #ElevateNYC
- 10. “Today, the customerexperience increasingly revolves around technology, that means, of course, that the customer experience increasingly generates data...” - Forbes, January 2013 LAWRENCE COBURN #ElevateNYC
- 11. Marketing is aboutROI Website Analytics Website Analytics Digital Advertising Social Media Marketing IT Marketing IT Social Media Website Analytics LAWRENCE COBURN #ElevateNYC
- 12. Marketing technologies LAWRENCECOBURN #ElevateNYC
- 13. “CMOs have longcited events, such as trade shows and exhibits, as a prime marketing and customer engagement mix, but a new study by the CMO Council has found that the old way of developing and measuring ROI for events is falling woefully behind.” - CMO.com (April, 2013) LAWRENCE COBURN #ElevateNYC
- 14. A collision LAWRENCECOBURN #ElevateNYC
- 15. Primary data source LAWRENCE COBURN #ElevateNYC
- 16. …And this LAWRENCECOBURN #ElevateNYC
- 17. The world haschanged Events 2014 ? 2003 2007 2011 Email Campaigns 1999 Websites LAWRENCE COBURN #ElevateNYC
- 18. Events have gonedigital LAWRENCE COBURN #ElevateNYC
- 19. Personalize the experience LAWRENCE COBURN #ElevateNYC
- 20. Surface the darkleads LAWRENCE COBURN #ElevateNYC
- 21. Think beyond eventapps LAWRENCE COBURN #ElevateNYC
- 22. Gain event intelligence LAWRENCE COBURN #ElevateNYC
- 23. Mission control: GDC2014 Top game developers conference >2M taps >305K publishing actions LAWRENCE COBURN #ElevateNYC
- 24. Methodology Every tapis a signal 8 different gestures scored LAWRENCE COBURN #ElevateNYC
- 25. How intelligent isyour event? LAWRENCE COBURN #ElevateNYC
- 26. Keep the conversationgoing LAWRENCE COBURN #ElevateNYC
- 27. Invite top speakersto return LAWRENCE COBURN #ElevateNYC
- 28. Tell vendors howimportant they are LAWRENCE COBURN #ElevateNYC
- 29. Turn influencers intoadvocates LAWRENCE COBURN #ElevateNYC
- 30. Make better decisions LAWRENCE COBURN #ElevateNYC
- 31. Intelligent events ForAttendees: Personalize the experience based on behavior For Exhibitors: Light up the dark leads For Organizers: Optimize your events in real-time LAWRENCE COBURN #ElevateNYC
- 32. The online/offline holygrail Lead Score Activities LAWRENCE COBURN #ElevateNYC
- 33. …but hold onone sec LAWRENCE COBURN #ElevateNYC
- 34.
- 35. In review Thereis a digital overlay emerging on the real world Data capture and sharing is through the roof Events (and retail) is a wonderful petri dish for this convergence LAWRENCE COBURN #ElevateNYC
- 36. The Organizer: Option1 Placeholder: for the exhibitor LAWRENCE COBURN #ElevateNYC
- 37. Beacon technology LAWRENCECOBURN #ElevateNYC
- 38. But, what comes next? LAWRENCE COBURN #ElevateNYC
- 39. Smartphones and tabletsare TODAY’S delivery vehicle for… the real disruptive force. LAWRENCE COBURN #ElevateNYC
- 40. Smartphones and tabletsare TODAY’S delivery vehicle for… persistent connectivity. LAWRENCE COBURN #ElevateNYC
- 41. Exhibit A LAWRENCECOBURN #ElevateNYC
- 42. Exhibit B LAWRENCECOBURN #ElevateNYC
- 43. Exhibit C LAWRENCECOBURN #ElevateNYC
- 44.
- 45.
- 46. @lawrencecoburn www.doubledutch.me lawrence@doubledutch.me LAWRENCE COBURN #ElevateNYC
Editor's Notes
- #7 data that can be gathered and analyzed… produce insights to drive better decisions… provide accountability for marketing initiatives
- #11 data that can be gathered and analyzed… produce insights to drive better decisions… provide accountability for marketing initiatives
- #14 Lisa Arthur, Forbes Contributor
- #18 If you look at some of our clients, you’ll notice many prominent brands. The reason these brands work with us over our competitors is simple. Your event app becomes an extension of your brand, and you want to ensure that you’re using the leading technology to communicate with your key stakeholders. Our app has worked for these guys, so we know it’ll work for you too.
- #27 Some inferences can be made from vendor engagement as well
- #28 Top speakers represent more established public figures
- #29 Some inferences can be made from vendor engagement as well
- #30 But in evaluating ideas/content, a different picture emerged
- #34 Facebook has more profit than Google had revenue when they went public.
- #35 Facebook has more profit than Google had revenue when they went public.