5BiggestExperientialMistakes
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Phil Provost outlines 5 common mistakes made when planning experiential marketing events. The first is having too many companies involved, which increases the chance for mistakes. The second is being unable to properly evaluate and measure the performance of the event. The third is making the brand's message too complex for audiences to understand. The fourth is failing to collect data and follow up after the event. The fifth is prioritizing business goals over crafting a memorable brand experience. Provost advises hiring a solid team to streamline the process and ensure effective coordination of all event aspects.
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EPM U- III.pptx
Marketing refers to any actions a company takes to attract an audience and increase sales. It aims to deliver value through high-quality content with the long-term goals of demonstrating product value, strengthening brand loyalty, and increasing sales. Event marketing is a powerful tactic that allows companies to connect with customers through in-person and virtual experiences in order to promote products, services, and organizations. Digital marketing focuses on promoting products and services through online channels like social media, search engines, and email to engage customers throughout their buying journey.
PR Measurement: 8 Inspirational Quotes & Lessons
We could all use a little inspiration to think differently about measuring our outputs, outcomes and overall value as marketers. Especially on those days when you feel like you’re drowning in data or struggling to demonstrate ROI clearly. These are some of our favorite quotes – some sassy, some serious and some old – about PR measurement that will keep you inspired while you’re working on a big dashboard for a client or tracking down clips for a report.
How Hire A Social Media Agency For Your Business?
The document provides an 8-point guide for hiring an effective social media marketing agency. It emphasizes that the agency should have expert knowledge of social media trends and platforms (point 1), a crisis management plan (point 2), understand the target audience's demographics and interests (point 3), create engaging content (point 6), measure campaign success metrics (point 7), and monitor competitors' strategies (point 8). The agency aims to help brands navigate the changing social media landscape and maximize their online presence.
5 event marketing quick wins
1. Use clear messaging tailored to specific events and audiences. Update materials for different markets and attendees.
2. Invite existing customers to events to strengthen relationships and opportunities for follow-up business. Customers may bring new contacts.
3. Connect marketing efforts to sales data to understand impact and inform future strategies. Analyze customer behavior changes over time to maximize impact before losing customers to competitors.
Digital Marketing for Dummies
This document discusses creating digital marketing campaigns. It begins by explaining why digital marketing is important for engaging customers where they spend time online. It then discusses creating customer personas to understand target audiences. The key components of a persona like goals, demographics, and pain points are outlined. The document also explains the three main types of digital marketing campaigns: acquisition campaigns to attract new customers, monetization campaigns to generate revenue, and engagement campaigns to build loyalty. Finally, it describes the eight steps in a typical customer journey from awareness to advocacy.
HVPR Thought Provoking Articles
The document discusses how businesses can stay ahead of macroenvironmental factors outside of their control. It provides examples of how Coca-Cola has adapted products like Dasani water and Fuze Tea to trends towards healthier options. While a deal to acquire Greek yogurt company Chobani fell through, it signaled Coca-Cola's interest in the growing snack market. The document also notes how technology continues advancing rapidly and AOL's acquisition of the live streaming service Kanvas helped it expand technologically. Overall, the document stresses the importance of monitoring trends in customer preferences, competitors' strategies, and new technologies to adapt businesses successfully.
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
Business owners should certainly have a clear plan for their marketing and should understand which channels are the best fit for their marketing mix. However, there are a few more things that should be done, once it’s time to start marketing. As an example, it’s important to have Google Analytics setup on the company’s website. This will be incredibly beneficial for tracking success. It’s a free tool from Google, but it won’t work until it’s been added to the website’s coding. Upon completion of this episode, the business owner will discover a variety of marketing tips which will increase their online exposure and improve their ability to refine their marketing plan for greater results.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/youre-ready-to-start-marketing-now-what-2020/
How PR Can Help You To Win More Business
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
Ottawa Business Summit Clearing Muddy Waters
Presentation delivered at the Ottawa Business Summit Feb 3, 2010.
"Clearing the Muddy Waters" Marketing Strategy for Small Business.
B2BMarketingE-Book
This document provides an overview of B2B marketing tactics and strategies. It discusses how B2B marketing differs from B2C marketing in factors like potential market size and value proposition. Some common B2B marketing tactics are then outlined, including advertising, direct mail, direct sales, and search engine optimization. The document stresses the importance of generating quality leads for sales teams to close deals. It provides tips for developing an effective B2B marketing strategy, such as conducting market research, understanding available resources, and setting realistic targets that can be measured through analytics.
Product2Market's B2B Marketing Guide
This document provides an overview of B2B marketing tactics and strategies. It discusses how B2B marketing differs from B2C marketing in factors like potential market size and value propositions. Common B2B marketing tactics like advertising, direct mail, direct sales, and search engine optimization are described. The document emphasizes the importance of market research, understanding available resources and expertise, and setting realistic targets when developing a B2B marketing strategy. It concludes by promoting a lead generation service from Product2Market.
The Most Efficient Marketing Channels for B2B Startups
Effective marketing is essential for B2B startups to make their mark in the competitive business landscape. With so many marketing channels available, choosing the right ones can be a daunting task for any business leader. The most efficient marketing channels for B2B startups should involve strategies that reach the right target audience and lead to measurable results. Here are the top channels we recommend using to amplify your digital presence and reach out to potential customers.
Meetings Marketing: How the Tried and True Complement the New
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
Basic engagement marketing presentation
Engagement marketing involves two-way and three-way communication between businesses and consumers through various platforms. It has evolved from one-way communication like print ads to conversational communication through social media and events. Engagement marketing allows businesses to directly interact with consumers, understand what they like and don't like, and involve them in the brand. It is important for small businesses to start with a few engagement marketing priorities and get creative with limited budgets through word-of-mouth, social media, and websites.
"Online event marketing strategies"
This document provides strategies for online event marketing. It discusses advertising on sites associated with major events, sponsoring online events related to your company or products, donating to nonprofit auctions, tying promotions into related products or services, and creating educational content sites. Effective online event marketing requires finding events that align with your company and messaging and advertising or participating in associated online activities and platforms.
Instagram Master Class Part 5: Influencer Marketing
The document discusses the benefits and methods of influencer marketing. It outlines 7 steps to creating a successful influencer marketing campaign: 1) defining goals and strategy, 2) finding the right influencers, 3) identifying platforms to find influencers, 4) pitching influencers effectively, 5) determining compensation, 6) publishing content, and 7) tracking results. It emphasizes the importance of building long-term relationships with influencers over one-off transactions.
How to Audit Your Influencer Marketing Agency
In this guide, we take you through 14 of the most common problems marketing teams face with launching and running effective influencer campaigns, tell you the 4 mistakes that are causing the problems, and show you how to fix them. Get the guide now.
Similar to 5BiggestExperientialMistakes (20)
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
You're Ready to Start Marketing. Now What? (Series: Digital Marketing Tips fo...
The Most Efficient Marketing Channels for B2B Startups
The Most Efficient Marketing Channels for B2B Startups
Meetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the New
Instagram Master Class Part 5: Influencer Marketing
Instagram Master Class Part 5: Influencer Marketing
5BiggestExperientialMistakes
- 1. Phil Provost, PSP Media
- 2. Your goal is to ensure that your experiential event will stand out and capture the attention of a vast audience. However, a poorly planned event can be its downfall. Here are a few mishaps that may occur on the road to completing the event, along with ways to avoid them. Phil Provost PSP Media Inc. www.pspmediainc.com|
- 3. The more companies involved, the greater the chance for mistakes and miscommunication. It is better to hire a solid team with a streamlined process, than outsourcing to multiple agencies. Effective coordination is key. Killer Mistake #1 Having Too Many Cooks in the Kitchen Phil Provost PSP Media Inc. www.pspmediainc.com|
- 4. During and after the event, conversations are sure to flow, concerning your overall event’s strategy and implementation. One of the biggest mistakes is being unable to gauge the audience’s view of the masterpiece. One good way to track this information is through social media. Killer Mistake #2 Unable to Evaluate and Measure Performance Phil Provost PSP Media Inc. www.pspmediainc.com|
- 5. The experiential brand messaging needs to be clear and simple to understand for the consumers you’re marketing to. As someone creating an event, don’t create an experience so complicated that the audience doesn’t get it. Killer Mistake #3 Making the Message Too Complex Phil Provost PSP Media Inc. www.pspmediainc.com|
- 6. Finding advantageous ways to utilize information from an event truly makes the entire campaign worth the time, effort, and of course, the allocated budget. Killer Mistake #4 Don’t Collect Data and Don’t Follow Up Phil Provost PSP Media Inc. www.pspmediainc.com|
- 7. Instead of listing mundane pointers about your company’s product or service, which is definitely going to bore an audience that’s already time and attention-strapped as it is; instead, you should think about what feelings, knowledge, or awareness that your audience should experience. Killer Mistake #5 Putting Business Goals Ahead of the Brand Experience Phil Provost PSP Media Inc. www.pspmediainc.com|
- 8. In leading an audience, via your company’s experiential marketing event, you’ll find that consumers tend to invest in your brand’s uniqueness in a much deeper way. Now that I’ve led you through the common pitfalls you are ready to launch your event, good luck! Interested in learning more about experiential events? Phil Provost 917 459 5732 www.pspmediainc.com|