The companion presentation. Only placed here for Live streaming purposes.

1. What does SEO mean?
“Strategic Engagement
Optimization”

2. What is Strategic Engagement Optimization?
Strategic Engagement Optimization is about using the tools you and your
contacts are comfortable with. That doesn’t mean not trying “the new thing’. Try it
together. Just don’t forget that the whole reason you are together is because of an
‘old thing.’ that’s it. In a nutshell. No fancy definition. Nothing about big data. And
certainly nothing about keywords and long tails. Just imagine if every conversation
you had included keywords and meta tags about your business.

3. Why Are You Doing This?
Because your competition is using social media?
a. Because your Competition ISN’T using social media?
Business is thriving. You want to increase it through social media.
a. Your business is crashing and burning. You need help getting it back on it’s feet.
b. Your business is a startup and you have no money, and social media is free.
You’re just testing the waters

4. Who Will Be Involved
Partners
● Do you have business partners that would benefit from this?
● Do you have business partners that would help you?
● Who will be responsible/accountable for the work?
Predators -
● Are there any people that may be adversely affected by this?
○ How can you avoid this, or enlist their help?

5. What Are Your...
Products
● What is your primary sales item?
● Do you have a fallback item?
Prices
● Have you arrived at a price for your goods and services?
● What are its’ features and benefits?
Packages and Promotions
● Do you have any partners that you can package things with?
● Are you going to advertise?

6. When were you ….
Planning on
● Starting this project?
● Putting it into action

7. Where are you going to ...engage?
Prioritize your efforts:
● Decide on three Social Media Networks you will implement this on.

8. How will you…?
Processes
● Create them
● Implement them
Progress
● Track your progress
● Publish your results? (or will you?)

9. Priorites

10. Day One
Why are you going to use the social network you’ve chosen?
What do the demographics say about the network?
What does your gut feeling say about the network?
What do your most prolific PAYING customers say about the network?

11. Day Two
How are you going to engage with them?
● What will you say the first time?
● What will you do the second time?
● What about the third?
How is your approach different than anyone else’s?
People will remember how you made them feel.

12. Day Three

13. Day Four

14. Day Five

15. Summary