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Event Hacks: Raising the profile of your projects

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Event Hacks: Raising the profile of your projects

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Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.

Follow us for more event marketing #peatips and #eventhacks.

Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.

Follow us for more event marketing #peatips and #eventhacks.

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Event Hacks: Raising the profile of your projects

  1. 1. Event Marketing 101: Raising the Profile of your Projects
  2. 2. You have a great idea, a passionate team, and mind-blowing content all set to deliver your attendees an enriching event experience.
  3. 3. Now, after all that hard work, you have only sold 20% of your tickets with 1 more week to go before your event.
  4. 4. Sounds familiar?
  5. 5. It’s nail-biting because we all know that “bad ticket sales can happen to good people”.
  6. 6. Beyond spending money on ads, how do you let others outside of your circles know of your event?
  7. 7. Three experts weighed in and shared their five key tips.
  8. 8. KNOW THE MEDIA, FOCUS ON RELEVANCE#1
  9. 9. “The heart of media engagement is to work with the media to craft sharable content.” Judith Yeoh, Head of Content and Editorial at SAYS
  10. 10. Those who simply focused on their own product launch without explaining how this interests the readers are unlikely to get much exposure from the media.
  11. 11. Rengeeta Rendava from Mad Hat Consult who handled the PR for Ironman Malaysia and The Cooler Lumpur Festival, uses a similar approach.
  12. 12. “Try to understand the particular media you are pitching to, such as their audience’s demographics, and what they are primarily interested in.”
  13. 13. Craft your pitch according to these factors.
  14. 14. BE AUTHENTIC#2
  15. 15. While relevance is key, one of the fundamentals to good event marketing is to present yourself honestly to the media.
  16. 16. With that, the passion and the heart of the story will come through naturally.
  17. 17. If you are to work with a PR agency, it is vital to work with people who believe in your project.
  18. 18. Because ultimately the messaging, beyond simply selling tickets, will reflect on your brand.
  19. 19. DO IT STEP-BY-STEP#3
  20. 20. Both Rengeeta and Judith also shared very practical and actionable tips when engaging media.
  21. 21. In your email pitch, introduce who you are, what you do and five points about your event.
  22. 22. Engage the media within the first paragraph of your email. Email, don’t call as this puts the journalist on the spot.
  23. 23. Keep it accessible, and send email pitches in mid-noon to avoid the morning rush and take advantage of the post lunch lull.
  24. 24. And then there’s the other media - social media.
  25. 25. FOCUS ON YOUR TARGET AUDIENCE#4
  26. 26. “To stand out from the noise, it is important to know your audience.” Inbaraj Suppiah, Creative Director at social media agency Pixaworks Creative and organizer of monthly meetup OpenCoffeeClub
  27. 27. Make sure that the message is targeted at them.
  28. 28. Tools like Peatix is great for audience targeting through its recommendations platform. CLICK TO FIND OUT HOW
  29. 29. BE CONSISTENT#5
  30. 30. Inbaraj believes that organizers of community events need to have consistency.
  31. 31. Be it in their online engagement, such as on a Facebook group
  32. 32. Be it in their online engagement, such as on a Facebook group and offline, in the regularity of the events.
  33. 33. With continuous engagement and good content, will you be able to maintain the vibrancy of the community.
  34. 34. As an example of good content, Judith shared that “behind the scenes” of event preparations can generate great content for social media sharing.
  35. 35. Rehearsals, venue setup, and pre-talk interviews make for some amazing content.
  36. 36. Videos are a great way for potential audience to connect with the event. Click here to find out how you can use video to promote your event!
  37. 37. Inbaraj saw a spike in turnout whenever he used video in his promotional material online.
  38. 38. Got your own event management tools and tips to share with fellow event organizers? Tell us in the comments below!
  39. 39. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  40. 40. Suling Wong Produced by Yeap Mei Yi Original article by
  41. 41. Share this if you liked it! Share on TwitterShare on Facebook Event Marketing 101: Raising the Profile of your Projects

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