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Event Hacks: 6 Instagram-worthy photo moments for your next event

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Event Hacks: 6 Instagram-worthy photo moments for your next event

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Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb

Follow us for more event marketing #peatips and #eventhacks.

Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.

Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb

Follow us for more event marketing #peatips and #eventhacks.

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Event Hacks: 6 Instagram-worthy photo moments for your next event

  1. 1. Event Marketing 101: 6 Instagram-worthy photo moments for your next event
  2. 2. 300 million
  3. 3. That’s the number of active users Instagram has each month! Impressive.
  4. 4. Out of which, 41% are aged 16-24 and 35% aged 24-34, indicating a fairly young user base.
  5. 5. If your event’s demographic lies within those age ranges, you will want to leverage Instagram to get the word out about your event.
  6. 6. Furthermore, the average user spends 21 minutes a day on the platform!
  7. 7. This is unsurprising considering the visual nature of Instagram which makes it a lot easier to consume and engage with as opposed to text.
  8. 8. All this bodes well for the savvy organizer that purposefully creates Instagram-worthy photo moments.
  9. 9. Here are 6 ways you could experiment with for your next event.
  10. 10. SET THE SCENE #1
  11. 11. The venue design, ambience, and good lighting are all your key ingredients for a space that will tempt your eventgoers whip out their phones and go filter-happy.
  12. 12. This may involve leaving props around the venue and surveying the site to consider if it is entirely photogenic enough.
  13. 13. If you are short on time and still want an Instagram-worthy setting for your guests, just host your event at a quirky cafe with lots of natural light.
  14. 14. More often than not, these spaces already have Instagram accounts that demonstrate how irresistibly photogenic they are.
  15. 15. ENABLE PHOTO BOOTH ACTION #2
  16. 16. More fun than red-carpets, especially with the right handful of props, a glitzy backdrop, and permission for your guests to take multiple photos!
  17. 17. Who wouldn’t want to post a well- lit fun photo of themselves with their friends?
  18. 18. If you’re not confident that they’ll use the hashtags, find a way to incorporate them into signs and placards they could hold up.
  19. 19. PROJECT AN INSTAGRAM PHOTO WALL#3
  20. 20. Pull up all photos under your event’s hashtag on Instagram and project a live feed of it onto blank walls, preferably white so the photos do not discolour.
  21. 21. This provides attendees with a snapshot of each person’s take on your event.
  22. 22. Be it that awesome swag you gave out, the delectable cocktails served, an inspiring speaker with quotable quotes, and the list could go on.
  23. 23. All you need is some extra wall space to harness and utilise Instagram live during events.
  24. 24. PRINT IT INSTANTLY#4
  25. 25. If an instant Instagram printing service is available for hire in your city, you could offer to print photos off your attendees’ Instagram accounts live at your event.
  26. 26. Grey Goose’s event at Toronto’s Thompson Hotel saw some 365 images printed out on-site – but with the hashtag #cherrynoir, guests created over 131,000 social media impressions that evening. Photo © George Pimentel
  27. 27. Alternatively, you could invest in a portable photo printer and print the photos off Instagram yourself.
  28. 28. Oddly enough, sometimes an effective way to get more online engagement with your hashtag with Instagram-worthy photo moments is to go offline in printing photos.
  29. 29. PHOTO SCAVENGER HUNT #5
  30. 30. Make good use of Instagram’s newest feature - Stories!
  31. 31. Turn attendees into inquisitive detectives with their mobile phone’s camera.
  32. 32. Have them capture specific moments, objects, spaces, and quirky things present at your event.
  33. 33. Make it a contest to give event- goers an additional boost of adventure.
  34. 34. ENCOURAGE SELF EXPRESSION #6
  35. 35. Does your event stand for a cause or passion? Create an inclusive space to allow for self-expression.
  36. 36. Provide a simple but thought provoking question or sentence for attendees to fill-in-the-blanks with with their personal opinions. People like it when their thoughts matter and are acknowledged.
  37. 37. You could provide post-its for attendees to write their thoughts on and stick it up on a dedicated wall at your event with someone on your organizing team ready to take an Instagram shot for them.
  38. 38. In USA Network’s #IWontStandFor campaign, attendees fill their thoughts on blank tees with fabric markers which doubles up as awesome swag of which when they wear helps to spread the word about your event.
  39. 39. And remember, attendees need enough battery juice!
  40. 40. If your attendees’ phones are running low throughout your event, they won’t feel comfortable enough to Instagram your event at all.
  41. 41. Remember that Instagram- worthy moments are only as good as their phone’s current battery life.
  42. 42. Set-up a recharging station or rent out power banks throughout your event, especially if you expect it to run long.
  43. 43. Got your own event management tools and tips to share with fellow event organizers? Tell us in the comments below!
  44. 44. DOWNLOAD FREE EBOOK This 30-page ebook is packed with tips and tools to help you plan and market your event like a pro in no time.
  45. 45. Suling Wong Produced by Claire Ding Original article by Liyana Dizzy
  46. 46. Share this if you liked it! Share on TwitterShare on Facebook 6 ways you can create Instagram-worthy photo moments at your events, workshops, talks, parties, business conferences, and more.

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