2. How Many Users?
Facebook - 1.3 billion
Twitter - 500,000 million
LinkedIn - 347,000 million
Google + - If you’ve registered, you have
Google +
3. Los Angeles Users
Facebook - 6.17 million
Twitter - 1.81 million
LinkedIn - 1.26 million
Google + - If you’ve registered, you have
Google +
4. Referrals?
ENTREPRENEURS (/ENTREPRENEURS) 2/03/2015 @ 12:14PM 17,138
views
Social Media Now Drives 31% Of
All Referral Traffic
Comment Now Follow Comments
According to a report released this week by content marketing hub Shareaholic ,
social media is now the #1 driver of all website referral traffic. As of December
2014, 31.24% of all referral traffic was from social media; compare this to the
22.71% from the same period in the previous year.
5.
6. Facebook
● Most active number of users
● Good for B2B or B2C
● Great for promoting news and events
● Product marketing and promoting testimonials
● Sharing videos
● Before and after photos
7. LinkedIn
● Great for B2B lead generation and networking
● Helps you get established as the expert
● Don’t use it as you do Facebook or Twitter
● Should you accept all LInkedIn requests? Yes, but...
13. Google+
● Google version of Facebook
● Combination of Facebook, Twitter and LinkedIn
● By some accounts, the second largest social media platform, but…
● Helps with search engine optimization ie helps you get found when
someone searches for you using Google.
● How long will this last??
14.
15. Twitter
● Great for B2B or B2C
● Great for research
● Building a more complete customer profile for someone you’re targeting
● Tweet business related news
● Follow your competitors and see what they are doing or talking about.
Who is following them?
16. Is Email Dead?
● Heck, no!!!
● Not everybody is on social media.
● Make sure people opt into your email campaign
● It will be one of 5000 marketing messages we get daily, so make it good.
17. Where Should I Be?
● Which platform are your customers on?
● Where are you comfortable?
● Whichever platform you’re on, understand it’s etiquette.
18. Why Should I Do This?
● Branding and credibility
● Reputation management
● Word of mouth marketing
● Networking
● Makes you more accessible
● Increase lines of communication
● Increase link-ability
● Cheaper than traditional advertising
● Another way for customers to find you
19.
20. What Do I Post?
● Pictures and videos
● How to’s
● Community going on’s
● Success stories
● Use hashtags (Facebook and Twitter)
21. What Not to Do on SM
● Inviting all your friends to “like” your business FB page
● Using wrong content for wrong SM platform
● Negative comments or posts
● Pay for “likes” or “followers”
