The document discusses the seven principles of effective communication, known as the 7 C's. They are:
1. Completeness - providing all necessary details to answer questions fully
2. Conciseness - conveying messages using as few words as possible
3. Consideration - focusing on the receiver's interests and benefits
4. Concreteness - using specific examples rather than generalizations
5. Clarity - choosing precise and simple language for easy understanding
6. Courtesy - communicating with respect, tact, and appreciation
7. Correctness - ensuring proper grammar, accurate information, and appropriate language level. Following these principles can help make any communication more effective.
7 Cs OF BUSINESS WRITING
Use the right level of language
Check accuracy of facts, figures and words
Maintain acceptable writing mechanics
Choose non discriminatory language
Use parallel language
7 Cs OF BUSINESS WRITING
Use the right level of language
Check accuracy of facts, figures and words
Maintain acceptable writing mechanics
Choose non discriminatory language
Use parallel language
All of us communicate every day. The better we communicate, the more credibility we'll have with our clients, our boss, and our colleagues. Use the 7 Cs of Communication as a checklist for all of your communication. By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous
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Concreteness is an aspect of communication that means being specific, definite, and vivid rather than vague and general. A concrete communication uses specific facts and figures.
Brief Introduction about 7C’S:
Effective Communication is very important skill for us to achieve success in both personal and professional life. Effective communication skill helps us to bridge with others.
1. Correctness
2. Conciseness
3. Clarity
4. Completeness
5. Concreteness
6. Consideration
7. Courtesy
I’m a young Pakistani Blogger, Academic Writer, Freelancer, Quaidian & MPhil Scholar, Quote Lover, Co-Founder at Essar Student Fund & Blueprism Academia, belonging from Mehdiabad, Skardu, Gilgit Baltistan, Pakistan.
I am an academic writer & freelancer! I can work on Research Paper, Thesis Writing, Academic Research, Research Project, Proposals, Assignments, Business Plans, and Case study research.
Expertise:
Management Sciences, Business Management, Marketing, HRM, Banking, Business Marketing, Corporate Finance, International Business Management
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All of us communicate every day. The better we communicate, the more credibility we'll have with our clients, our boss, and our colleagues. Use the 7 Cs of Communication as a checklist for all of your communication. By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous
https://www.linkedin.com/in/nikhil-nkady/
https://www.slideshare.net/NikhilKadam66
Concreteness is an aspect of communication that means being specific, definite, and vivid rather than vague and general. A concrete communication uses specific facts and figures.
Brief Introduction about 7C’S:
Effective Communication is very important skill for us to achieve success in both personal and professional life. Effective communication skill helps us to bridge with others.
1. Correctness
2. Conciseness
3. Clarity
4. Completeness
5. Concreteness
6. Consideration
7. Courtesy
I’m a young Pakistani Blogger, Academic Writer, Freelancer, Quaidian & MPhil Scholar, Quote Lover, Co-Founder at Essar Student Fund & Blueprism Academia, belonging from Mehdiabad, Skardu, Gilgit Baltistan, Pakistan.
I am an academic writer & freelancer! I can work on Research Paper, Thesis Writing, Academic Research, Research Project, Proposals, Assignments, Business Plans, and Case study research.
Expertise:
Management Sciences, Business Management, Marketing, HRM, Banking, Business Marketing, Corporate Finance, International Business Management
For Order Online:
Whatsapp: +923452502478
Portfolio Link: https://blueprismacademia.wordpress.com/
Email: arguni.hasnain@gmail.com
Follow Me:
Linkedin: arguni_hasnain
Instagram : arguni.hasnain
Facebook: arguni.hasnain
The Seven Cs of Effective Communication.docxEdenrobe
Effective communication is essential in any personal or professional setting. To achieve effective communication, it is important to understand the Seven Cs of communication. These seven Cs of communication are clarity, conciseness, completeness, coherence, correctness, courtesy, and consideration. In this article, we will discuss each of these seven Cs in detail.
Clarity: Clarity refers to the use of clear and simple language. The message should be easy to understand and should not be ambiguous. It is important to use plain language that is easily understandable by everyone.
Conciseness: Conciseness refers to the use of brief and to the point messages. Messages should be concise and should not contain any unnecessary details. This helps in keeping the communication simple and effective.
Completeness: Completeness refers to the inclusion of all necessary information in the message. The message should be complete and should contain all relevant details. Incomplete messages can lead to confusion and misunderstandings.
Coherence: Coherence refers to the logical flow of ideas in the message. The message should be coherent and easy to follow. The ideas should be presented in a logical sequence that is easy to understand.
Correctness: Correctness refers to the accuracy and reliability of the message. The message should be factually correct and should not contain any errors or misleading information.
Courtesy: Courtesy refers to the use of polite language and respectful tone. The message should be delivered in a courteous and respectful manner. This helps in building a positive relationship between the sender and the receiver.
Consideration: Consideration refers to the empathy and understanding towards the receiver. The message should be delivered with consideration towards the receiver's feelings, emotions, and perspective. This helps in building trust and improving the quality of communication.
In conclusion, the Seven Cs of effective communication provide a framework for delivering clear, concise, complete, coherent, correct, courteous, and considerate messages. By following these principles, individuals and organizations can improve their communication skills and build strong relationships with their colleagues, customers, and stakeholders.
SHAHJEE COLLEGIATE
XI-XII ENGLISH BY SIR HASEEB UR REHMAN
PREPARATION PLAN FOR 2015-16 (1st February to 31st April)
Secure Up to 86 % Marks In Your Board Examination (Insha’Allah)
SHAHJEE COLLEGIATE
XI-XII ENGLISH BY SIR HASEEB UR REHMAN
PREPARATION PLAN FOR 2015-16 (1st February to 31st April)
Secure Up to 86 % Marks In Your Board Examination (Insha’Allah)
Chapter 02: Factors, Elements, Process of Communication
Chapter 03: Planning Steps of Communication
Chapter 04: Nature and kind of Communication
Chapter 05: Business writing principles
Chapter 06: Legal aspects of Communication
Chapter 07: Business Letters
Chapter 15: Sales Letter
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2. The seven C’s
When We talk about “ Effective Communication”
one thing that comes in mind, what are the basic
principles of “effective communication” .
These principles tells us how your message can
becomes effective for your target group,
These principles also tell about style and
importance of the message.
These principles commonly known as 7 C’s of
effective communication.
3. Seven C’s of Effective
Communication
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness
4. 1) Completeness
Message Receiver- either listener or reader, desire
complete information to their question. e.g.
suppose you are working with multinational company who
is engaging with engineering goods , like A.C. Now let
say one of your major customer wants some technical
information regarding “thermostat” (because he wants to
convey the same to the end users ). In this case you have to
provide him complete information in a short span of time.
If possible, provide him some extra information which he
does not know,.
In this way you can maintain a good business relation with
him, otherwise he may switch to an other company.
5. Five W’s
One way to make your message complete is to answer the
five W’s.
WHO?
WHAT?
WHEN?
WHERE?
WHY?
The five question method is useful when you write
requests, announcements, or other informative messages.
For instance, to order (request) merchandise, make clear
WHAT you want, WHEN u need it, WHERE it is to be sent.
6. Conclusion of completeness
At the end we can say that, you must provide
him:-
1. All necessary information as requested by
him.
2. Answers to his all questions carefully
3. Provide some more information, which he
is not requiring , just to maintain good
relations.
7. 2) Conciseness
Conciseness means “convey the message
by using fewest words”.
“Conciseness is the prerequisite to
effective business communication.”
As you know that all businessmen have
very short time .
Hence a concise message save the time
and expenses for both the parties.
8. How To achieve the conciseness ?
For achieving the conciseness you
have to consider the following.
1.Avoid wordy expression
2.Include only relevant material
3.Avoid unnecessary repetition.
9. Avoid Wordy Expression
E.g. Wordy:- at this time.
Instead of “at this time” you can just use only
a concise word:- NOW ,
Always try to use “ To the point Approach”
in business scenario perspective.
10. Include only relevant information
Always try to provide only relevant information to the
receiver of the message.
Lets say one of your customer requested
for clients of the company
in reply you should provide simply list of clients at the panel of your
company.
No need to provide detailed business information about client at all.
Observe the following suggestions to “ Include only relevant
information.”
– Stick to the purpose of message
– Delete irrelevant words
– Avoid long introduction, unnecessary explanation etc.
– Get to the important point concisely.
11. Avoid un-necessary Repetition
Some times repetition is necessary for
focusing some special issue.
But when the same thing is said with out
two or three reasons, the message become
wordy and boring.
That’s why try to avoid Un-necessary
repetition.
12. Some ways to eliminate unnecessary words
Use shorter name after you have mentioned the
long once. e.g.
Spectrum communications Private limited use
spectrum.
Use pronouns or initials E.g.
Instead of world trade organization use WTO or
You can use IT for Information Technology.
( keeping in views that receiver knows about these
terms)
13. 3) Consideration
Consideration means – To consider the
receiver’s Interest/Intention.
It is very important in effective
communication while writing a message
you should always keep in mind your target
group
consideration is very important “C” among
all the seven C’s.
14. Three specific ways to indicate consideration
i-Focus on “you” instead of “I” or “We”
ii-Show audience benefit or interest of the
receiver
iii-Emphasize positive, pleasant facts.
Using “you” help you, but over use lead a
negative reaction.
15. Always write a message in such a way how
audience should be benefited from it. e.g.
We attitude
I am delighted to announce that we will
extend to make shopping more.
16. You attitude
“You will be able to shop in the evening with
the extended hours.”
Readers may react positively when benefit
are shown to them.
Always try to address his/her need and want.
17. Always show/write to reader…………
what has been done so far as his/her query
is concerned.
And always avoid that his/her need and
wants.
Always avoid that has not been done so
far.
18. 4) Concreteness
It means that message should be specific
instead of general. Misunderstanding of
words creates problems for both parties
(sender and receiver).
when you talk to your client always use
facts and figures instead of generic or
irrelevant information.
19. The following guidelines should help you to
achieve the Concreteness.
i- use specific facts and figures
ii-choose image building words
e.g
General
He is very intelligent student of class and
stood first in the class.
20. Concrete
Ali’s GPA in B.Sc Electrical Engineering
2k3-f session was 3.95/4.0, he stood first in
his class.
Always write on a very solid ground. It
should definitely create good image as
well.
22. In effective business communication the
message should be very much clear. So that
reader can understand it easily.
You should always Choose precise words.
Always choose familiar and easy words.
Construct effective sentences and paragraphs.
Accurately is purpose of clarity
23. In business communication always use
precise words rather longer statements.
If you have a choice between long words and
shorter one, always use shorter one.
You should try your level best to use
familiar/easy to understand words so that
your reader will quickly under stand it
24. Familiar Next familiar words
1-after subsequent
2-home domicile
3-for example e.g.
4-pay remuneration
5-invoice statement for payments
26. Courtesy
Knowing your audience allows you to use statements of
courtesy; be aware of your message receiver.
True courtesy involves being aware not only of the
perspective of others, but also their feelings. courtesy stems
from a sincere you-attitude.
it is not merely politeness with mechanical insertions of
“please” and “Thank you” .
Although Appling socially accepted manners is a form of
courtesy .
rather, it is politeness that grow out respect and concern for
others.
Courteous communication generate a special tone in their
writing and speaking.
27. How to generate a Courteous
Tone ?
The following are suggestions for generating a courteous tone:
Be sincerely tactful, thoughtful and appreciative.
Use expressions that show respect for the others
Choose nondiscriminatory expressions
Be sincerely Tactful, Thoughtful and Appreciative
Though few people are intentionally abrupt or blunt, these
negative traits are common cause of discourtesy.
avoid expression like those in the left hand column below;
rephrase them as shown in the right-hand column
28. Thoughtfulness and Appreciation
Writers who send cordial, courteous messages of deserved
congratulations and appreciation (to a person inside & outside) help to
build goodwill. The value of goodwill or public esteem for the firm may
be worth thousands of dollars.
Tactless, Blunt More Tactful
Stupid letter; I can’t
understand
I should understand it, as
there is no confusing word in
this letter, could you please
explain it once again ..?
Its your fault, you did not
properly read my latest FAX
Sometimes my wording is not
precise; let me try again
30. 7) Correctness
At the core of correctness is proper grammar,
punctuation and spelling.
however, message must be perfect grammatically and
mechanically
. The term correctness, as applied to business
messages also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics
31. Use the right Level of
Language
we suggest that there are three level of language
1. formal
2. informal
3. substandard.
Take a quick guess: what kind of writing is
associated with each level? What is the style of
each?
32. Formal and Informal Words
Formal writing is often associated with scholarly writing:
doctoral dissertations, scholarly, legal documents, top-
level government agreements and other material where
formality is demanded.
Informal writing is more characteristic of business writing.
Here you use words that are short, well-known and
conversational as in this comparison list:
More Formal less formal
Participate Join
Endeavor try
Ascertain find out
Utilize use
Interrogate question
33. Substandard Language
Avoid substandard language. Using correct words,
incorrect grammar, faulty pronunciation all
suggest as inability to use good English. Some
examples follow:
Substandard More Acceptable
Ain’t isn’t,aren’t
Can’t hardly can hardly
Aim to proving aim to prove
Desirous to desirous of
Stoled stolen
34. Facts and Figures Accuracy
Check Accuracy of Facts, Figures and words
It is impossible to convey meaning precisely, through words, from the head
of the sender to a receiver. Our goal is to be as precise as possible, which
means checking and double-checking and double-checking to ensure that
the figures, facts and words you use are correct.
“A good check of your data is to have another person read and comment on
the validity of the material”
Figures and facts
Verify your statistical data
Double-check your totals
Avoid guessing at laws that have an impact on you, the sender and your
Have someone else read your message if the topic involves data.
Determine whether a “fact” has changed over time
35. Proper Use of Confusing Words !
Our Language (Any) is constantly changing. In fact,even dictionaries can
not keep up with rapid change in our language. the following words
often confusing in usage:
A, An use a before consonants and
consonants sounds or a long ” u”
sound. Use an before vowels.
Accept, except accept is a verb and means to
receive. except is a verb or a
preposition and relates to
omitting or leaving out.
Anxious, eager Anxious implies worry, eager
conveys keen desire