The document discusses principles of effective communication. It outlines that effective communication requires the listener to clearly understand the intended message, the message must be delivered clearly by the speaker, and the listener must actively listen. It also describes benefits of effective communication such as quicker problem solving, better decision making, and stronger business relations. Furthermore, it explains the seven C's of effective communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. Each of the seven C's is defined in one or two sentences.