6 unit-3

Unit 3: Communication Aids and Strategies Using Tools of Technology
45
Unit 3: Communication Aids and Strategies
Using Tools of Technology
Introduction
Close your eyes and recall how your parents communicated when they were your
age. How are you communicating in a different way today than they did?
The dramatic changes in media and communication technologies over the years
have profoundly transformed how we communicate and share knowledge and
information. The new communication landscape brought about by the
development of computers and other technological devices has changed the way
we design, negotiate, disseminate and make meaning.
As a student, technology is undoubtedly an integral part of your personal and
school life. A research assignment that might have been impossible to be done in
one day for students years ago is now possible for you because of the advanced
technology that you have at hand. Your smart phones and the Internet have
become your constant companion from the time you wake up in the morning till
the time you go to bed at night.
This chapter will focus on how technology has drastically changed how you
approach your school activities and projects because of your access to the online
community, media production tools and applications. To demonstrate what you
have learned, you will be asked to propose a cause-oriented activity and present it
using the concept of multimodality.
Learning Outcomes
At the end of this unit, you are expected to:
1. Convey ideas through oral, audio-visual, and/or web-based presentations
for different target audiences in local and global settings; and
2. Demonstrate awareness of audience and context in presenting ideas.

46
Activating Prior Learning
Study the picture below. What message do you think is the poster trying to
convey? Who do you think the audience is? In your opinion, what makes the
poster effective or ineffective?
Source: https://wellnesskeen.com/anti-smoking-slogans

47
Topic 1: Multimodal Text
Learning Objectives
At the end of the lesson, you are expected to:
1. define multimodal text;
2. determine the message conveyed by a multimodal material.
Presentation of Content
Essentially, in all aspects of communication, we use different ways to effectively
communicate information. We use text, images and sounds to deliver our message
in the same way that people use these tools to understand our message. With the
development of digital communication technologies, the ways in which we share
information and messages have changed; Information and communications
technology (ICT) now offers a range of tools which allow us to create multimodal
texts.
What is a Multimodal Text?
A text may be defined as multimodal when it combines two or more
communication systems.
1. Linguistic – refers to spoken and written language through vocabulary,
structure, grammar of oral/written language
2. Visual: refers to moving or still images with the use of colors, layouts,
screen formats, symbols, shot framings, angle, camera movement and
subject movement.
3. Audio: refers to volume, pitch and rhythm of music and sound effects
4. Gestural: refers to movement, facial expression and body language
5. Spatial: refers to proximity, direction, position of layout, organization of
objects in space.

48
Source: https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text
Although multimodal text is often associated with digital communication
technologies, it is not synonymous with digital. A multimodal text can be paper
like books, comics, and posters. It can be digital like slide presentations, e-books,
blogs, e-posters, web pages, film and video games or it can be live like a
performance in an event. Multimodal text can also be transmedia when the story
is told using a combination of different media platforms and formats like book,
comic, magazine, film, web series, and video game all working as part of the
same story. For example, an anti-smoking campaign can be disseminated to its
target audience in different ways like a live performance on stage, a video which
can be uploaded to social media, a recorded material to be aired over the radio or
a poster and slogan to be posted in schools and in the community.
Simply put, multimodal texts are materials presented using different modes and
media. Mode refers to any of the communication system which help us interpret
meanings like sounds (audio), graphic material and colors (visual), and spoken or
written language (linguistic) while media is the manner of dissemination used.
In the illustration below, the traffic sign is the medium of communication while
the red boarder and the image inside is the mode.
Source: https://www.setonschoolsafety.com/no-parking-with-graphic-mini-school-traffic-signs-
85444.html

49
Application
Study the sample multimodal materials below and answer the following
questions:
1. What message do you think is each material trying to convey?
2. What mode/s of communication is/are used to deliver the message? How
did they help to effectively deliver the message?
1. 2.
3.
Sources:
1. https://venngage.com/blog/what-is-an-infographic/
2. https://www.mediaupdate.co.za/publicity/97344/cricket-south-africa-supports-arnsas-
anti-racism-week-campaign
3. http://tewelebrhanselemun123.blogspot.com/2016/05/axe-advertisement.html

50
Feedback
Go to this link https://www.youtube.com/watch?v=8jPtyC-YTLY and watch the
video on anti-discrimination advocacy. Comment on the video based on:
1. Spoken and Written Language
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________
2. Audio
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_____________________.

51
3. Visuals
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
_____________________________________________________________
4. Facial expression and body language
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

52
Topic 2: Creating Multimodal Material
Learning Objectives
At the end of the lesson, you will be able to:
1. Create effective advocacy poster.
2. Produce a short video for a cause-oriented event.
Presentation of Content
The manner by which you will create your multimodal text largely depends on
how you will effectively and creatively convey your message through the various
modes which you will use in the text and how these multiple modes work together
to convey the story that you intend to communicate. The combination of mode
which you may opt to use greatly depends on the purpose of the text, its subject
matter, audience and mode or media of presentation.
 Purpose: Inform? Inspire? Persuade?
 Subject matter: The actual text you compose
 Audience: Fellow students? Parents? Teachers?
 Mode: Video? Live presentation? Poster?
http://tipcycle.wixsite.com/amy-hutchison/multimodal-reading-and-writing
By this time, you may have already created your own posters, brochures and
videos in one of your subjects using software and mobile apps; you may have
even uploaded your media to different social networking sites. As a college
student, you might have given in to the idea that at some point, you need to be
tech-savvy to survive the challenges of your academic requirements.

53
To enrich your knowledge on how to create effective multimodal materials, here
are some guidelines in creating effective posters and short videos:
A. Creating an Eye-Catching and Effective Poster
Information is the Key!
 Present information in a clear, clean, and concise way.
 Do not overload your poster with information; it will only confuse
the audience
 Be smart about how you are going to present information
TIPS:
1. Headlines
 Summarize your poster title in one headline.
 Your headline is the first thing that your audience will notice; keep it
short and concise.
 Highlight your poster headline and tagline
Look at how the headline and tagline are well-styled in the example below:
Source: https://dribbble.com/shots/4079655-Ping-Pong-Flyer-Template

54
2. Details
 Include only the essential details.
 Be smart with the amount of information you add to your design.
In the example below, notice how things are kept clean and minimal. Only the
most important information is written in large font while the less important
information is in smaller font. The features of the apartment are simply presented
in bullet form.
Source: https://www.dotproperty.com.ph/condo-for-rent-in-sambag-i-
cebu_733139
3. Call-to-Action
 This encourages your audience to take the next step after seeing your
poster. Do they need to buy a ticket? Reserve a place? Register early?

55
Can you guess what is the CTA in the poster below?
http://nordcham.com.ph/may-3-4-2018-viventis-search-asia-philippines-new-era-digitalisation-
innovation-change-industry-4-0/
4. Typography Hierarchy
 This refers to the visual placement of text with different font size
according to its importance on the poster
 This helps your audience understand the flow of information easily
Source: https://piktochart.com/blog/how-to-make-a-poster/
Applying hierarchy to the presentation of text in your poster will not only
harmonize its appearance, it will also help convey its message clearer.

56
5. Photography
 to boost the visual appeal of your poster, use stunning and appropriate
photographs.
 Ensure that the photo will maximize the space in your poster
 See to it that the photo works well and complement the text
Source: https://piktochart.com/blog/how-to-make-a-poster/
B. Simple Video Production Guide
https://www.skeletonproductions.com/insights/corporate-video-
production-guide
1. Solidify your Objectives
 Begin with your ultimate objective for your video content
 Decide on SMART video objectives - Specific, Measurable, Achievable,
Relevant, Time-bound.
2. Research your Audience
 Understanding your target audience spells a great deal to the success of
your video. The content of your video should be something that appeals
to and engages them.
 Understanding your audience is more than knowing their demographics.
You also need to identify their most common problems and the things
that they really connect with.
3. Decide on your Core Message
 After setting your objectives and knowing your audience, you need to
know what your audience need to do to make your objectives happen.
What do you want them to do, think and feel after watching your video?
Once you got an answer to this question, turn it into something that your

57
audience need to know to make them think, feel and act that way. This is
the core message of your video.
4. Write a Video Production Brief
 Before you start with your pre-production, you need to make your video
production brief. This will guide you in the whole production process to
ensure that everything is in place.
 Your video production brief should include:
 Your video objectives
 Your target audience
 What you want your audience to feel, think and do
 Your video’s core message
 your deadline
Pre-Production
5. Develop the Creative Approach
 This is the idea or concept of your video content
 Use your insight of your audience to create a unique way of presenting
your core message
6. Write a Script
 Your script should be:
 Natural
 Engaging and emotive
 Interesting to your target audience
 Easy to understand
 Short but concise
 Convey your core message
7. Create a Storyboard
 This will help you visualize how your video will be shot
 It contains a series of thumbnails that shows the flow of the video,
illustrating the key scenes — how will the setting look? Who will be
present? What actions will take place?

58
Source: https://mooc.employid.eu/storyboarding-tutorial/
8. Plan and Schedule the Shoot
 Organize and schedule everything that is related to your video
 Location – indoor? Outdoor?
 Crew – director, camera operator, sound and lighting technician
 Cast
 Makeup and props
 Call sheet
Production
9. Shoot the Footage
 Make sure that:
 Everyone is present
 The video is well-lit, well-shot and well-framed
 Enough footage is filmed to make the editing process easier
 The script and storyboard are closely followed
Post-Production
10. Edit the Video Content
 Choose the best takes to be used in the final video
 Cut the film together according to the script and storyboard
11. Add graphics and Special Effects
 Your graphics should follow the script and storyboard closely so that
it blends in flawlessly with the rest of the video

59
12. Mix Music and Soundtrack
 Your music should:
 Complement the mood and tone of the video
 Help you deliver your core message
 Be appropriate for your target audience
 Match the pace of the edit
13. Record the Voiceover
 Get a voiceover artist who:
 has a moving, pleasant-sounding voice
 can read the script in a way that reinforces your core message
Tip: You can also create other multimodal materials using your smart phones.
You may download the following apps for free:
Voice Recorder Pro - Voice Record Pro is a professional voice
recorder. Record voice memos and sounds (unlimited length). The
recorded audio files can be saved into your camera roll or to a host
of cloud-based websites such as OneDrive, Google drive, and
Dropbox for insertion into other iPad projects.
Morfo - Use Morfo to quickly turn a photo of yourself or any other
person's face into a talking 3D character.
Tellagami - Tellagami allows you to talk or tell a story via the on-
screen avatar. Use your own background image or one for the gallery.
Finished Tellagamis can be saved to your camera roll.
Puppet Pals - Puppet Pals and Puppet Pals 2 allow you
to create unique shows with animation and
audio. Choose actors and backdrops, drag them on to
the stage, and tap record. The actors’ movements and
audio will be recorded in real time for playback later.
Comic Maker HD - a free comic creation app. There are many
options for creating single page or multi-page comics with special
image stamps and speech bubbles. You can use your own images
from your camera roll or from your live camera.

60
Application
Imagine that you are a part of an international youth organization. One of your
group’s advocacies is to raise awareness in the international community the
significance of respecting and preserving cultural diversity in the global society.
Your group agreed to launch a poster exhibit for this purpose. Work with a
partner and create a poster about cultural diversity. Be ready to present your
output in the class.
Your output will be judged using this rubric:
Approaches
Expectations
1-4 points
Meets
Expectations
5-8 points
Exceeds
Expectations
9-10 points
Content Content is inaccurate.
Information is
incomplete,
inaccurate, or not
presented in a logical
order, making it
difficult to follow.
Content is
accurate but
some required
information is
missing and/or
not presented in
a logical order,
but is still
generally easy
to follow.
Content is
accurate and all
required
information is
presented in a
logical order.
Headline/
Tagline
Title does not describe
the content/message
of the poster.
Title describes
the content to a
little extent.
Title describes
content well.
Typography
Hierarchy
Placement of text is
inaccurate making
information difficult
to follow
Some text
makes it
difficult to
follow
information
Placement of
texts effectively
makes
information easy
to follow
Graphics
Relevance
Graphics do not
clearly relate to the
topic
Some graphics
do not clearly
relate to the
topic
All graphics are
related to the
topic making it
easy to
understand

61
Feedback
Creating Multimodal Material
A. Directions: Form a group with 10 members and do the following:
1. Think of a pressing issue that concerns our society today.
2. Think of ways of solving the problem.
3. Transform those ways in a form of cause-oriented event.
4. Create a multimodal proposal using the format given below
5. Be ready to present your proposal to the class
Multimodal Presentation Proposal
Group Number: _________________________
Names of the Members: __________________
Cause: _________________________________
Beneficiaries: ___________________________
Purpose of the Event: ____________________
Proposed Programs: ______________________
Target Audience: ________________________
Concept of the Multimodal material:
Tasks/Roles of the Group Members:
Points to Consider:
Paper Size: 8.5” x 13”
Font Size: 12
Font Style: Times New Roman
Spacing: 1.5
Margin: one (1) inch all sides
B. Produce the following multimodal materials to help you convince people to
support your cause-oriented event.
a. Poster
- print one copy in 8.5x 13 bond paper
- present your output to the class
- submit softcopy in pdf format
b. Five-minute video
- Conceptualize your output around the five communication
systems discussed in this module
- Be prepared to present your output to the class
- Be guided by the rubric below

62
Multimodal Material Presentation Rubric
Approaches
Expectations
1-2 points
Meets
Expectations
3-4 points
Exceeds
Expectations
5 points
Rationale/purpose
of the
presentation
The purpose
and ideas are
not entirely
clear. There
may be
problems with
accuracy.
Purpose of the
presentation
and the ideas
the student
wanted to
convey are
clear
The purpose and
ideas are clear.
In addition, the
purpose is
innovative and
could be
achieved
Use of modes of
technology to
achieve purpose
Technology
was not used
effectively, i.e.
image quality
or narration was
not
understandable.
Modes of
technology
used are
effective in
achieving the
intended
purpose
The modes of
technology used
are effective and
also use new or
innovative ways
to compose and
relay ideas
Audience The target
audience is not
clear and/or the
message and
technology ore
not appropriate
for the intended
audience,
The target
audience is
clear and the
message and
technology
used are
appropriate for
the intended
audience
The message
and technology
are targeted,
appropriate and
also likely to
reach the
intended
audience
TOTAL: _______/15 points
Exceeds Expectations 13-15 points
Meets Expectations 9-12 points
Approaches Expectations <8 points

63
Summary
This unit gave you an idea on how to produce effective multimodal materials.
You have learned that:
 A multimodal text is a combination of two or more communication system
like linguistic, visual, audio, gestural and spatial
 Multimodal text can be digital, paper, live or transmedia
 In preparing your multimodal material, you need to consider your purpose,
subject matter, audience and the mode by which you will deliver your
message
 In creating an effective poster, you need to consider the following:
o Headline or title
o Details
o Call to Action
o Typography Hierarchy
o Photography
 To produce an effective video, you need to:
o Solidify your objective
o Research your audience
o Decide on your core message
o Write a video production brief
o Develop the creative approach
o Write a script
o Create a storyboard
o Plan and schedule the shoot
o Shoot the footage
o Edit the video content
o Add graphics and special effects
o Mix music and soundtrack
o Record the voice-over
Reflection
Think about your previous experiences of producing and presenting
multimodal materials, are there aspects of your material which you could have
done better? How would you improve your material/s using what you have
learned in this unit?

64
References:
https://creatingmultimodaltexts.com/ (resources for literacy teachers)
https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text
https://mooc.employid.eu/storyboarding-tutorial/
https://www.skeletonproductions.com/insights/corporate-video-production-guide
https://piktochart.com/blog/how-to-make-a-poster/
https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text
Book:
Africa A. C. (2018). Purposive Communication in the Now. Books Atbp.
Publishing Corp

6 unit-3

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 6 unit-3

Similar to 6 unit-3 (20)

Recently uploaded

Recently uploaded (20)

6 unit-3