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€Event Tech Live 2015
Crunched
The way we interact with
the world has changed
“It’s an omni-channel world.”
Paul Frost, Jack Morton Worldwide
“73% of the...
Which means the
expectations of
attendees have evolved
“The world went from being totally
offline, to then being online.
E...
The events industry
is big enough to meet
these expectations…
“One of the big misconceptions about event
tech is that the ...
But many don’t feel enough
is being done to innovate
“The events industry needs a dose of
what FinTech is getting; the leg...
Why? Aside from anything else,
it’s hard to break new ground
without pushing attendees out
of their comfort zones…
“There’...
To add to the experience,
tech has to be convenient
and unobtrusive
“Seamless integration, seamless
experiences is what pe...
Which is easier said
than done…
“Getting someone to commit
to a download is becoming
increasingly difficult.”
Richie Stote...
…especially in a noisy
market place
“There are probably about 10 event
apps you're being asked to engage
with at this even...
That’s why it’s key to ensure
attendees are engaged well
ahead of time
“If you have an app the uptake is around
32%. On av...
And all the way through
the event
“Organisers [and their tech] should:
1) Encourage engagement from the
inception of their...
But what does it mean to be
engaging? It’s not as simple
as removing inconvenience
(though that helps)
“The average regist...
...or incentivizing
the use of tech
“Offering someone a free coffee if they
download your app does not amount
to engagemen...
If you really want to
engage, get personal
“Everyone talks about engagement.
Let’s talk about relevance. Relevance
drives ...
“There is no intelligent content in event
marketing. We aren’t putting out content
that’s based on who people are. Just th...
But while people want an
experience tailored to them,
they also want the ability to
reach out to others
“Attendee-to-atten...
But providing tools to help
attendees communicate is
great, channels that reach a
wider world are still important.
Especia...
And widens the scope
of the conversation
“Back in 2012 social media was a land
grab. It was about getting as many fans
as ...
Of course, the same technology
that facilitates personalisation
and interaction can be used
to help organisers better
unde...
Because this information is,
to put it mildly, pretty valuable
“Knowing what your audiences are
doing is half of the game....
“The future of enterprise mobility starts
with smart, connected devices that
enable productivity from anywhere
and run clo...
Indeed, for many in the
events world, these
insights are the endgame
“The nirvana of the events industry is
the 360 inform...
Because without it,
you’re in the dark
“66% of executives admit that their next
big decisions will all be made without
dat...
“We need to find better and less intrusive ways
of being able to measure the effectiveness of
events, being able to measur...
And you’ll lose out as
a result
“If you don’t apply data science to your
event data, you might continue to go
along as nor...
But to capitalise, you have
to be able to make something
more of that data
“Most event organisers employ anything
from 3-1...
And that means thinking
long term…
“A lot of event organisers just focus purely
on the build up. We’ve got to get out of t...
Even as you use technology
to move faster
“Using iBeacons we can capture incremental
leads simply based on where someone’s...
So, if engagement and smarter
use of data are the goals, what
are the tools of the future?
“[I predict] Hands-free AR will...
And are they within reach?
“A common misconception is that AR is
really expensive. But it can be incredibly
cheap. As an e...
Of course, it’s not really about
tools. It’s about their impact
“Ultimately everyone wants to leave a show feeling
enriche...
Yes, there will always be
some hesitance to adopt…
“Once people are using AR they do enjoy it,
it surprises and delights t...
But never assume your audience
aren’t willing to embrace new
experiences
“Anyone who’s ever seen C-level executives
going ...
It seems the real paradigm
shift has to be one of attitude
towards the people who
make events possible in
the first place
...
So, whatever tech you use,
make sure it’s making your
audience feel like they’re
part of something special
“We should be b...
Introducing Event Wallet
Event Wallet gives event attendees an easy and
convenient way to discover, collect and share
cont...
www.event-wallet.com | @event_wallet | james.wood@event-wallet.com | 07786223669
Find out more
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Event Tech Live: Crunched by Event Wallet

  1. 1. €Event Tech Live 2015 Crunched
  2. 2. The way we interact with the world has changed “It’s an omni-channel world.” Paul Frost, Jack Morton Worldwide “73% of the UK population owns a smartphone [and] 50% of users will go to tablet or smartphone first for online activities by 2018.” Mitesh Patel, Microsoft
  3. 3. Which means the expectations of attendees have evolved “The world went from being totally offline, to then being online. Everyone’s formed all these brand new online relationships, which has resulted now in a demand for new ways to meet offline.” Kate Jackson, CEO, TableCrowd
  4. 4. The events industry is big enough to meet these expectations… “One of the big misconceptions about event tech is that the event industry isn’t actually big enough. Obviously that isn’t true.“ Marja Verbon, Associate, Piton Capital “The estimated global value of the events industry is $375 billion. The estimated value of the UK events industry is over $40 billion.” James Morgan, Event Tech Lab
  5. 5. But many don’t feel enough is being done to innovate “The events industry needs a dose of what FinTech is getting; the legacy banks are being disrupted by disruptive startups. I think the problem you have with events is that too many of the startups are playing ball with the legacy players, rather than disrupting them.” Paul Dowling, CEO, Dreamstake
  6. 6. Why? Aside from anything else, it’s hard to break new ground without pushing attendees out of their comfort zones… “There’s a massive opportunity for the development of technology in the events industry, we’re quite a long way behind the curve. I think the challenge to a lot of technology out there is the length of adoption – a big chunk of events are focused on middle-aged people, so we need to make it simple.” Richard Waddington, Event Marketing Association
  7. 7. To add to the experience, tech has to be convenient and unobtrusive “Seamless integration, seamless experiences is what people want. Make it easier for them.” Richard Hingley, Creative Director, DRP Group “App marketing 101 - make them need it, make them want it.” Stewart Price, Guidebook
  8. 8. Which is easier said than done… “Getting someone to commit to a download is becoming increasingly difficult.” Richie Stote, WI-5
  9. 9. …especially in a noisy market place “There are probably about 10 event apps you're being asked to engage with at this event. It's no wonder people are finding it hard to pay attention.” Iain Wallace, Lumi “82% of people don’t fully engage with content.” James Wood, Event Wallet
  10. 10. That’s why it’s key to ensure attendees are engaged well ahead of time “If you have an app the uptake is around 32%. On average 49% of people that are registered for an event turn up to an event. If you can get people to engage with your content online ahead of the event, it's likely attendance will increase to 72%.” Robert Dunsmore, GES
  11. 11. And all the way through the event “Organisers [and their tech] should: 1) Encourage engagement from the inception of their experience 2) Facilitate network/sharing opportunities 3) Provide a full user journey for a full analytics picture to measure end-to-end success” Paul Frost, Jack Morton Worldwide
  12. 12. But what does it mean to be engaging? It’s not as simple as removing inconvenience (though that helps) “The average registration form takes over three minutes to complete. That’s too long.” Paul Frost, Jack Morton Worldwide
  13. 13. ...or incentivizing the use of tech “Offering someone a free coffee if they download your app does not amount to engagement.” Paul Frost, Jack Morton Worldwide
  14. 14. If you really want to engage, get personal “Everyone talks about engagement. Let’s talk about relevance. Relevance drives engagement.” Jamie Vaughan, Eventbase “You’re looking at increasingly personalised experiences outside of the event scene. When people experience that, they want it when they’re exhibiting.” Jim Curry, Exhibitor Smarts
  15. 15. “There is no intelligent content in event marketing. We aren’t putting out content that’s based on who people are. Just that alone will have an enormous effect on event registrations.” Leonora Valvo, InsightXM “What’s going to be big? Things like iBeacon technology, proximity technology. Anything you can use to make event attendees feel like they’ve had an experience exclusively designed for them.” Gareth Dimelow, George P Johnson
  16. 16. But while people want an experience tailored to them, they also want the ability to reach out to others “Attendee-to-attendee interaction is the holy grail of event apps.” Siddharth Jhunjhunwala, Web Spiders “With in-app communication you can foster communities within communities.” Jamie Vaughan, Eventbase
  17. 17. But providing tools to help attendees communicate is great, channels that reach a wider world are still important. Especially as joining social media conversations creates future attendees… “70% of people are more likely to attend an event after participating in the experience online.” Reuben Van Den Heuvel, Ticketscript
  18. 18. And widens the scope of the conversation “Back in 2012 social media was a land grab. It was about getting as many fans as possible. Now it should be about using the customer voice to amplify your brand’s message.” James Prebble, Palladium Digital
  19. 19. Of course, the same technology that facilitates personalisation and interaction can be used to help organisers better understand their events “Organisers should be using tech to: • Follow crowd streams • Gain staffing insights • Gauge popularity of artists/speakers • Collect visitor and device data” Reuben Van Den Heuvel, Ticketscript
  20. 20. Because this information is, to put it mildly, pretty valuable “Knowing what your audiences are doing is half of the game.” Kevin Williams, KWP
  21. 21. “The future of enterprise mobility starts with smart, connected devices that enable productivity from anywhere and run cloud powered mobile apps that deliver real-time customer insights. All from secured, well managed devices that users love.” Satya Nadella, Microsoft
  22. 22. Indeed, for many in the events world, these insights are the endgame “The nirvana of the events industry is the 360 information you get around and outside of the event. That’s where data capture is so important.” Joey Hemingbrough, AAG Systems Ltd “For many event organisers, the event is actually a means to data. So you need to be really careful that you have a data strategy in the front end.” Leonora Valvo, InsightXM
  23. 23. Because without it, you’re in the dark “66% of executives admit that their next big decisions will all be made without data insights, and I can pretty much guarantee that in the event world almost all decisions are made with very little in terms of data insights.” Leonora Valvo, InsightXM
  24. 24. “We need to find better and less intrusive ways of being able to measure the effectiveness of events, being able to measure how engaged people are, how they’re interacting with your content and knowing how that content is being shared further.” Charlotte Bunyan, Senior Creative Strategist, Jack Morton Worldwide
  25. 25. And you’ll lose out as a result “If you don’t apply data science to your event data, you might continue to go along as normal, but you’ll be up against companies who are.” Leonora Valvo, InsightXM
  26. 26. But to capitalise, you have to be able to make something more of that data “Most event organisers employ anything from 3-10 different data technologies for their event. But what does the organiser typically do at the end of the event? They get a few siloed data visualisations, then they put the rest of the data in a folder on their laptop, say “bye” and go and work on their next event.” Leonora Valvo, InsightXM
  27. 27. And that means thinking long term… “A lot of event organisers just focus purely on the build up. We’ve got to get out of that 12-month cycle.” Jim Curry, Exhibitor Smart
  28. 28. Even as you use technology to move faster “Using iBeacons we can capture incremental leads simply based on where someone’s been standing.” Jamie Vaughan, Eventbase “The window of opportunity for follow up after an event is very small. If you can use an application to get that lead you can covert and follow up that lead much quicker.” Mitesh Patel, Microsoft
  29. 29. So, if engagement and smarter use of data are the goals, what are the tools of the future? “[I predict] Hands-free AR will actually produce a seismic shift in how we interact with our computers.” Howard Ogden, Kudan “2016 will be the year of VR with new releases from Oculus, Sony and HTC.” Steve Dann, Amplified Robot
  30. 30. And are they within reach? “A common misconception is that AR is really expensive. But it can be incredibly cheap. As an example, we recently designed, built and deployed an experience for less than £10k within a 48 hour turnaround.” Ru Barksfield, Gruve
  31. 31. Of course, it’s not really about tools. It’s about their impact “Ultimately everyone wants to leave a show feeling enriched...it’s our role as an organiser to understand how event technology can help that.” Caspar Thykier, Zappar “Where people have incorporated augmented reality or virtual reality into their stand, you know it will always be the busiest stand. People walk away from it with a ‘wow, what a magical experience’.” Howard Ogden , Kudan
  32. 32. Yes, there will always be some hesitance to adopt… “Once people are using AR they do enjoy it, it surprises and delights them. The first hurdle is, how do you get them in?” Caspar Thykier, Zappar
  33. 33. But never assume your audience aren’t willing to embrace new experiences “Anyone who’s ever seen C-level executives going down a helter-skelter will know that you can’t ever really pre-judge what people will and won’t do. If you create something engaging, people will find a way to participate in it.” Gareth Dimelow, George P Johnson
  34. 34. It seems the real paradigm shift has to be one of attitude towards the people who make events possible in the first place “We believe that if you make attendees active participants, you’ll get better engagement at your events.” Iain Wallace, Lumi
  35. 35. So, whatever tech you use, make sure it’s making your audience feel like they’re part of something special “We should be bringing in technology that creates an emotional connection.” Charlotte Bunyan, Jack Morton Worldwide
  36. 36. Introducing Event Wallet Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors – all they need is a smartphone. Request a demo today james.wood@event-wallet.com
  37. 37. www.event-wallet.com | @event_wallet | james.wood@event-wallet.com | 07786223669 Find out more
  • CaitlynLubas

    Dec. 26, 2016

All the best facts, stats and quotes from Event Tech Live, bought to you by Event Wallet.

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