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Future of Technology in Social Media


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The rate at which technology is evolving has made a huge impact on communication technology. The game changing began with mobile phones, then internet and now social media is taking the world over. This change will be leading and changing the nature of how we communicate with people.

With technology the world is becoming a small place and each new technology is taking half the time from its predecessor to reach 1 billion customers. Taking this clue wearable technology is expected to take less than 4 years to reach 1 billion customers.

This presentation highlights new and changing modes of technology and how they will be impacting our daily life. Rise of BIG DATA analytic will chart newer ways for predication analysis.

Published in: Social Media

Future of Technology in Social Media

  1. 1. Future of Technology
  2. 2. Smart phones • Smartphone sales in India are expected to reach 80.57 mn • Most consumer migrated from ‘feature phones’ to smartphones • Internet usage on mobile has increased tremendously, as India lacks broadband connectivity • EMI options from smartphone makers, gave boost to sales • Below '$200 segment' plays key role in driving growth in the smartphone market
  3. 3. Wearable technology
  4. 4. What Is Wearable Technology? Wearable technology are accessories and devices which have wearable technology with computing capabilities and share vision of interweaving technology into the everyday life. Thus making technology interaction friction less between humans and digital world.
  5. 5. Wearable Devices & Technology • E-textiles • Wearable computer • Activity tracker • Smartwatch • Smartglasses • GPS watch • Mixed reality • Computer-mediated reality • Clothing technology • Smart Shirt • Healthcare • Augmented Reality
  6. 6. Watches Smart watches are wearable - technology devices that maintain a relatively persistent wireless connection to your mobile device—usually a smart phone—and can receive notifications of incoming calls, texts, instant messages, social-network updates, and more, from that device.
  7. 7. Bracelet From activity trackers to wristbands that track and notify you about all kinds of things – nobody is safe from this new wave of wristbands, in which brands, big and small, want to get their piece of the cake. Both, Bluetooth Smart as well as optical sensors are state of the art for most of these bands.
  8. 8. Glass Glass displays information in a smartphone-like hands-free format. Wearers communicate with the Internet via natural language voice commands.
  9. 9. Apparels Evolution of technology has enabled to merge with textiles to create fashionable, functional and comfortable solutions to meet everyday needs; whether in sports & fitness or outdoor & leisure or home care & health care.
  10. 10. Smart paper Electronic paper & e- paper are part or display technologies that mimic appearance of ordinary ink on paper. But unlike backlit flat panel which emits light, electronic paper reflects light like paper. This makes them comfortable to read, and provide a wider viewing angle than most light-emitting displays. Ideally this e-paper display can be read in direct sunlight without the image appearing to fade.
  11. 11. Virtual Reality Virtual Reality (VR), is referred to as hypothetical future technology. It is a computer - simulated environment which creates perception of being physically present in a non- physical world or imagined world. Virtual reality can recreate experiences which include virtual taste, sight, smell, sound, touch, etc.
  12. 12. Augmented Reality Augmented reality (AR) is a live, direct or indirect, view of a physical, real- world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. This is a part of virtual reality, which doesn’t require hardware.
  13. 13. What lies in future for us?
  14. 14. The SixthSense augmented reality system lets you project a phone pad onto your hand and phone a friend -- without removing the phone from your pocket. Photo courtesy Lynn Barry, Pranav Mistry, MIT Media Lab
  15. 15. Semantic Search Engine • Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than searching for keywords, it understands the complete meaning of search phrase. • Google is focusing to build natural language processing – the process by which machines can effectively interpret human speech and phrase. This will become a driving force in the advancement of semantic search, leading to accomplishment of search / query with different tools of GOOGLE.
  16. 16. By the definition, semantic search tries to understand users ‘phrase’ & ‘context’ behind a search query and then gives ‘answers’ than just ‘links’ to different site.
  17. 17. Artificial Intelligence
  18. 18. Social Media + AI • Facebook, Twitter, LinkedIn and others are beginning to use artificial intelligence techniques to build - deep learning capacities. • They have started to process all activities occurring over their networks from conversations, to photo facial recognition, to gaming activity, etc. • Deep learning is a sub-field within AI that focuses on training computers to make logic behind undefined and irregular types of data that humans generate, such as when we speak, write, photograph or film. • Deep Learning systems tries to recognizes the trends in this data for predications.
  19. 19. Big Data Analytics Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process them using traditional data processing applications.
  20. 20. Manage Data Better Data processing platforms let data scientists analyze, collect and shift through various types of data. In 2012 Summer Olympic Games at London used 1,800 closed-circuit video cameras monitoring Olympic Park and athletes' village. Analysts used applications to process data pertaining to those who were filmed and flag any individuals behaving suspiciously. The big data servers automatically detected the suspicious behaviors.
  21. 21. End Users Can Visualize Data • Data visualization has given a new dimension to visual communication especially for statistics. • Data visualization helps to simplify complete data into infographic or other formats which are easily transcripted by lay people. • It is both art and science, since the amount of data generated is huge which makes it difficult to translated or communication. • Through infographic or visual art this becomes easier.
  22. 22. Find New Business Opportunities • 2012 US presidential election demonstrated this how BIG DATA helps to identify voters and donors and plan accordingly to reach them. • Campaign managers in both Democratic & Republican parties invested resources for seeking interest led information of voters and taking this information, addressed different election rally’s. • This information also helped to target advertising and fund raising programs.
  23. 23. Data Analysis Capabilities Data is everything from text, voice, video, statistics, etc. using right tools of BIG DATA ANALYTICS this valuable information can be processed to offer vital information for mining. This data has huge capabilities, especially predications for business and healthcare.
  24. 24. The relationship you have with your technology is no longer command and control. It is evolving to become human relationship, and slowly your technology will know you and it will understand you. Next big opportunity for BIG DATA is decoding of DNA
  25. 25. I Tweet @ I Blog @ My ppt @ My profile @ My Friends @ I answer queries @ On Google+ @ My photos @
  26. 26. Read on these links • Facebook Plans for AI • Artificial intelligence could end humankind •
  27. 27. Credits 1/31/our-design-secrets-to-data-visualization/ /using/data-visualization.html 10-246665791-the-future-of-big-data-and- analytics big-data-storage-technology/3805