Generating Business Value from Social Networking and Enterprise 2.0 Jacob Morgan Principal, Chess Media Group Author of Tw...
<ul><li>Principal, Chess Media Group (ChessMediaGroup.com) </li></ul><ul><li>Author of Twittfaced and forthcoming book on ...
<ul><li>Agenda </li></ul><ul><li>What is all of this about? </li></ul><ul><li>Overview and business drivers </li></ul><ul>...
Social Media Social CRM Enterprise 2.0 Social Business Turkey
Hi! Let’s be friends!
We are here
Collaboration isn’t new! Tibet
Growl! We’re collaborating
What is this really all about? Culture Technology
“ All  businesses have always been social ; what’s new is the set of  observable behaviors (culture)  and  available techn...
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectatio...
Bring personal communication methods with us into the enterprise Calgary, Alberta
This is my little brother Josh He is 18 and he is the future workforce
How Work is Changing Current and near future demographics do not use the same tools as previous generations .  Employees a...
 
BlessingWhite: Employee Engagement Report 2011
 
 
State of Enterprise 2.0 Adoption, Information Architected
Knowledge workers spend up  to 30% of their working day  looking for data ~ Butler Group
Only  44% of users  can find the (internal) file they’re looking for compared to  86% of similar internet users  ~ Forrester
If HP knew what HP knows  we would be three times more profitable  ~ Lew Platt, Former CEO of HP
Does it make sense? Beijing, China
 
 
McKinsey
Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Why emergent social software?
Case studies and examples Hungary
Business Problem Lack of efficient way to share and manage ideas Onboarding time for new engineers Solution Mediawiki Intu...
 
 
Business Problem Employee had no voice Executive team had little insight to ground level Communication was broken Employee...
Business Problem Improve innovation, collaboration, and knowledge sharing Information and people isolated Solution Wiki In...
 
 
Customers What About Risk? (Failure Mode and Effects Analysis) Xishuanbanna, China
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectatio...
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectatio...
<ul><li>Identify a business need before purchasing a solution </li></ul><ul><li>Understand what’s in it for the users and ...
<ul><li>Purchasing a tool without understanding why you need it or what it does </li></ul><ul><li>Putting technology ahead...
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectatio...
Customers Three Things to Remember <ul><li>The changes we are seeing today are around culture and technology </li></ul><ul...
Subscribe to the newsletter: bit.ly/ChessNewsletter E2.0 collaboration survey bit.ly/E20CollaborationSurvey
Thank You <ul><li>Chessmediagroup.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @JacobM </li></ul><ul><...
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The Business Value of Enterprise 2.0

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I recently gave a keynote presentation in Slovenia on the business value of using social and collaborative tools to solve employee facing business problems. This is that presentation, enjoy and feel free to share!

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The Business Value of Enterprise 2.0

  1. 1. Generating Business Value from Social Networking and Enterprise 2.0 Jacob Morgan Principal, Chess Media Group Author of Twittfaced
  2. 2. <ul><li>Principal, Chess Media Group (ChessMediaGroup.com) </li></ul><ul><li>Author of Twittfaced and forthcoming book on enterprise collaboration by McGraw Hill </li></ul><ul><li>Traveler and Chess Lover! </li></ul><ul><li>Blog: SocialBusinessAdviser.com </li></ul><ul><li>Twitter: @JacobM </li></ul>Dubai
  3. 3. <ul><li>Agenda </li></ul><ul><li>What is all of this about? </li></ul><ul><li>Overview and business drivers </li></ul><ul><li>Why emerging social software? </li></ul><ul><li>Case studies </li></ul><ul><li>Evaluating Risks </li></ul><ul><li>Adaptive Social Business Framework </li></ul><ul><li>Key takeaways </li></ul>Burj Al Arab, Dubai
  4. 4. Social Media Social CRM Enterprise 2.0 Social Business Turkey
  5. 5. Hi! Let’s be friends!
  6. 6. We are here
  7. 7. Collaboration isn’t new! Tibet
  8. 8. Growl! We’re collaborating
  9. 9. What is this really all about? Culture Technology
  10. 10. “ All businesses have always been social ; what’s new is the set of observable behaviors (culture) and available technologies that enable businesses to leverage these to solve business problems .” ~Gil Yehuda, Enterprise 2.0 Thought Leader and Blogger
  11. 11. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Comfort levels with what they share Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Culture and Technology Golden Gate Bridge, San Francisco
  12. 12. Bring personal communication methods with us into the enterprise Calgary, Alberta
  13. 13. This is my little brother Josh He is 18 and he is the future workforce
  14. 14. How Work is Changing Current and near future demographics do not use the same tools as previous generations .  Employees and the knowledge they have built during their careers are one of the most viable assets of the Federal Government, and projected government staffing during the next 10 years shows more than 500,000 employees will need to be hired to replace retiring staff .  Most federal agencies lack the systems needed to capture the basic explicit data let alone the tactical knowledge that drives organizations. These organizations aren’t ready to capture the information from the employees that are leaving let alone ready to provide the new employees with the information they will need to be successful . ~ Booz Allen Hamilton Case Study on Implementing Enterprise 2.0 for the Federal Government
  15. 16. BlessingWhite: Employee Engagement Report 2011
  16. 19. State of Enterprise 2.0 Adoption, Information Architected
  17. 20. Knowledge workers spend up to 30% of their working day looking for data ~ Butler Group
  18. 21. Only 44% of users can find the (internal) file they’re looking for compared to 86% of similar internet users ~ Forrester
  19. 22. If HP knew what HP knows we would be three times more profitable ~ Lew Platt, Former CEO of HP
  20. 23. Does it make sense? Beijing, China
  21. 26. McKinsey
  22. 27. Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Why emergent social software?
  23. 28. Case studies and examples Hungary
  24. 29. Business Problem Lack of efficient way to share and manage ideas Onboarding time for new engineers Solution Mediawiki Intuit Brainstorm Results Quality and timeliness of information increased Onboarding time decreased by 50% Over 1500 ideas submitted
  25. 32. Business Problem Employee had no voice Executive team had little insight to ground level Communication was broken Employees isolated Solution Thought Farmer Results Duplication of work decreased Employees no longer isolated Easier to find information and get job done Executive team has more insight
  26. 33. Business Problem Improve innovation, collaboration, and knowledge sharing Information and people isolated Solution Wiki Internal blogs Yammer Oce TV (video) Social bookmarking Results Intranet budget reduced from 350k euros to 50-10k euros Savings of 800k euros annually by implementing employee ideas Reduce video costs annually by 40k euros Horizontal communication Less reliance on IT Silos broken down
  27. 36. Customers What About Risk? (Failure Mode and Effects Analysis) Xishuanbanna, China
  28. 37. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
  29. 38. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
  30. 39. <ul><li>Identify a business need before purchasing a solution </li></ul><ul><li>Understand what’s in it for the users and convey the value to them </li></ul><ul><li>Change management and culture issues are real </li></ul><ul><li>Obstacles are not failures </li></ul><ul><li>This requires a long-term mindset </li></ul><ul><li>Support from leaders is important </li></ul><ul><li>Understand who owns this </li></ul><ul><li>There is risk, but you can anticipate and mitigate </li></ul><ul><li>Sustaining is just as hard as adopting </li></ul><ul><li>Accept that culture and technology is changing the way we work </li></ul>Guidelines for success
  31. 40. <ul><li>Purchasing a tool without understanding why you need it or what it does </li></ul><ul><li>Putting technology ahead of strategy </li></ul><ul><li>Leaving this as an IT project </li></ul><ul><li>Assuming that if you deploy something people will use it </li></ul><ul><li>Conveying company benefits as more important that individual benefits </li></ul><ul><li>Assuming that you won’t change processes or how you evaluate employees </li></ul><ul><li>Giving up by running into obstacles or challenges </li></ul>Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Things to avoid
  32. 41. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” To brighter futures Huang Shan (Yellow Mountain)
  33. 42. Customers Three Things to Remember <ul><li>The changes we are seeing today are around culture and technology </li></ul><ul><li>Collaboration impacts business performance </li></ul><ul><li>Your approach is going to be unique </li></ul>
  34. 43. Subscribe to the newsletter: bit.ly/ChessNewsletter E2.0 collaboration survey bit.ly/E20CollaborationSurvey
  35. 44. Thank You <ul><li>Chessmediagroup.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @JacobM </li></ul><ul><li>Blog on social strategy: </li></ul><ul><li>SocialBusinessAdviser.com </li></ul>

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