Magic Leap is developing a mixed reality technology that blends virtual objects into the real world. Their proprietary technology uses over 150 patents to create a safer and more immersive experience than VR or AR. Magic Leap has raised over $2.5 billion in funding to develop their technology and plans to enter the $65 billion gaming market and $100 billion mobile market. Their first product is expected to ship soon after extensive testing and will have an introductory price of $600.

1. Natural Mixed Reality Technology
Kieran Blanks, Jean Dang, Rahul Gupta, Jessica Nozzi, and Priyanka Rawat

2. Mixed
Reality
Augmented
Reality
Virtual
Reality
Virtual objects are integrated into and
responsive to the natural world
Visible natural world is overlaid with
a layer of digital content
Natural surroundings are entirely
blocked by the screen
What is Mixed Reality?

3. Why Magic Leap?
PLAY WORK LEARN

4. The User Experience

5. Product Design
Home touch button
Speaker
Classic Design
Device in use indicator

6. The Magic Advantage
Proprietary
Technology
Safer
Better
Reality
Breadth &
Depth of
Application
Areas
150+ Patents

7. VR/AR/MR Sales Forecast
$5
Billion
$150
Billion
$500
Billion
2016 2020 2025
Source:

8. $900 Million for 20% Equity
Seed
$50M
Series B
$542M
Series C
$793.5M
Series D
$750M
• Technology development
• Production
• Hiring top talent
• Content development
Current Valuation
$4.5 Billion
Powered By:

9. Rony Abovitz, Founder
Bio-Medical Engineer
World leader in human-interactive
robotics for orthopaedic surgery
Dr. Brian Schowengerdt, Co-Founder
Chief Science & Experience Officer
Inventor of 100+ filed patents in MR
Management Team

10. "It's so badass you can't believe
it! It's one of the few things I've
ever experienced in my life where
I came out and said, 'This
changes everything. This is a
marker of the future."
Thomas Tull
CEO, Legendary Entertainment

11. Q&A

12. APPENDIX

13. Marketing Strategy
• Price will be comparable with current virtual reality headsets in the
market
 Introductory Price: $600
 Pre-orders available
• Penetrate markets in China through Alibaba’s e-Commerce
platform (400M+ users)
• “When we ship our first product, that will be the first product -
not a beta version.”
 Pilot production & user and customer testing before release

14. Competitors

15. Market Segments

16. Target Market
• General-purpose wearable computing
• $65B+ gaming market
• Expansion into the $100B+ mobile market
• Target customer personas:
 Outdoor enthusiasts
 Gamified workers
 Anti-gamers
 Music culture