GTC West (AM): Technology As A Tool For Innovation

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Presentation for GTC West in Sacramento, California.

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  • Phil’s Slide A little history about Manor. Manor is a small community of roughly 5,800 people, just on the outskirts of Austin, Texas. Maybe some interesting facts?
  • Phil Guess the Budget That Made That Possible?
  • Qr-codes should not replace print media, only compliment print media
  • Now, I know in the guide it says this is not a technical presentation, so I’ll try to keep this part as brief as possible.
  • Phil With traditional means of communication, you are unaware of who receives your message.
  • Phil With web 2.0, you know who your audience is and you can even track how your initial message is continuing to spread.
  • Dustin When I first started looking at web 2.0, at first glance it looked like all of the changes I needed to implement were online. But overtime I quickly realized that there were many offline changes (CLICK) that I needed to implement.
  • Dustin
  • GTC West (AM): Technology As A Tool For Innovation

    1. 1. GTC West: Technology As A Tool For Innovation Dustin Haisler “ Innovation: The Best Way To Predict The Future Is To Create It” ~Moliere~
    2. 2. Where is Manor, Texas?
    3. 3. MANOR TECHNOLOGY Just Four Years Ago....
    4. 4. Guess Our IT Budget? (Hardware, Software, Annual Fees, etc.) <ul><li>Under $110k </li></ul><ul><li>$111k-$499k </li></ul><ul><li>$500k-$999k </li></ul><ul><li>Over $1 Million </li></ul>
    5. 6. W here It All Began…
    6. 7. http://www.flickr.com/photos/plasticpumpkin/2588714673/ 1 2 Operate As Normal ($$$$$) Traditional Document Management ($$$$$)
    7. 8. Chapter 1 QR-Codes
    8. 10. What is a QR Code? <ul><li>Stands for Quick Response (QR) Barcode </li></ul><ul><li>Is A 2-D Barcode That Can Be Decoded ( Using Free Software ) With Most Newer Model Camera Phones </li></ul><ul><li>QR Codes Have Different Levels Of Error Correction Built Into Them. Up To 30% Of The Image Can Be Covered Up Or Destroyed, While Still Having The Information Completely Readable. </li></ul><ul><li>Trackable (With URL Linking) </li></ul>
    9. 11. What’s Encoded? 1-1-1 4-1-1-1 1-2-3-1 2-3-1-1 1-4-1-1 2-2-1-2 2-2-2-1 1-1-1-1-1-1 http://www.cityofmanor.org/smartcodes/DF2342EFGKL39 What’s Encoded? What’s Encoded?
    10. 12. QR Code Origins
    11. 13. INFORMATION ON-DEMAND
    12. 14. Our Program
    13. 15. Manor Digital Stop VERSION 2.0 1 2 3
    14. 16. Manor’s SmartTour Program <ul><li>24 QR-Codes (15 Equipped with RFID) Currently Deployed. </li></ul><ul><li>Current Codes Are Deployed On City Projects, Places of Interest, City Buildings, and even a Lift Station. </li></ul><ul><li>Businesses/Developer Training Program </li></ul><ul><li>Pilot Testing 20 Additional QR-Codes Affixed To City Vehicles. </li></ul>Total Cost of Program (Phase 1)? $400.00
    15. 17. Currently Deployed Examples
    16. 21. MANOR In-Field Example DIGITAL STOP
    17. 22. Our Current Uses Of QR-Codes <ul><li>Open Government Initiatives </li></ul><ul><li>Capital Projects </li></ul><ul><li>Historical Buildings </li></ul><ul><li>City Infrastructure </li></ul><ul><li>Vehicle Tagging </li></ul>
    18. 23. Potential Uses We Have Identified
    19. 25. Restaurant Uses of QR-codes <ul><li>Nutritional Content Information </li></ul><ul><li>Coupons / Sales </li></ul><ul><li>Menu Bundled In Every Advertisement </li></ul>
    20. 27. BUY NOW! Special! Only $3.99 For The Next 15 Customers
    21. 28. Residential Developer
    22. 29. How To…
    23. 30. How To Enable Your Phone To Read QR-Codes <ul><li>Find A Compatible Reader For Your Phone </li></ul><ul><ul><li>Go To www.i-nigma.mobi From Your Phone. </li></ul></ul><ul><ul><li>If Your Use An iPhone or G1 (Google Phone), Download A Free Reader Application From Your Application Store. (NeoReader, ScanLife, etc.) </li></ul></ul><ul><ul><li>If All Else Fails Go To www.cityofmanor.org/qrcodereaders.xls For A Comprehensive List Of Other Compatible Readers </li></ul></ul><ul><li>There are also numerous desktop readers (Quickmark, iCandy, etc.), and Google offers a free service to decode QR-code pictures if no reader is available. </li></ul>
    24. 31. How To Make A QR Code? <ul><li>Many Options Are Available: </li></ul><ul><ul><li>Online Based Generators: </li></ul></ul><ul><ul><ul><li>Google http://zxing.appspot.com/generator/ </li></ul></ul></ul><ul><ul><ul><li>I-Nigma http://www.i-nigma.com </li></ul></ul></ul><ul><ul><ul><li>Touchatag http://www.touchatag.com </li></ul></ul></ul><ul><li>They Are All FREE ! </li></ul>
    25. 32. Chapter 2- Social Media
    26. 33. Traditional Means of Communication CITY GOVERNMENT
    27. 34. Communication With Web 2.0 CITY GOVERNMENT
    28. 35. Web 2.0 Online Offline <ul><li>Social Networks </li></ul><ul><li>Open Data </li></ul><ul><li>Online Integration </li></ul><ul><li>Business Processes </li></ul><ul><li>Ways To Disseminate Data </li></ul><ul><li>Online/Offline Data Integration </li></ul>
    29. 36. How We Did It <ul><li>Step 1 - Change In Thought Process </li></ul><ul><ul><li>We Must Have An “Openness” To Being Open </li></ul></ul><ul><li>Step 2- Change In Offline Processes </li></ul><ul><ul><li>Evaluate & Change Existing Methods Of Dealing With Data </li></ul></ul><ul><li>Step 3- Change in Online Processes </li></ul><ul><ul><li>Focus On Web Presence & Accessibility </li></ul></ul><ul><li>Step 4- Adaptation (Never Ends!) </li></ul><ul><ul><li>Regular Review Of Technology Changes </li></ul></ul>
    30. 37. Results
    31. 40. Chapter 3- Manor Labs
    32. 41. The Purpose <ul><li>Build Participation </li></ul>ENGAGEMENT
    33. 42. The Platform www.ManorLabs.org
    34. 43. Current Government Innovation? http://www.jpb.com/pictures/ipm_cartoon_multi.jpg
    35. 44. Manor Innovation
    36. 45. Submit Ideas With Ease We Want Your Ideas, Even If You Don’t Live In Manor
    37. 46. Example Idea
    38. 47. How Do You Make It Sustainable ? Answer: Game Mechanics
    39. 48. Be Rewarded For Participation Users Receive “Innobucks” For Participation (Which Can Be Traded In For Real Products)
    40. 49. How Are They Rewarded? <ul><li>Innobucks </li></ul><ul><ul><li>A virtual online currency that can be traded in for real tangible products and services from the Manor Labs storefront. </li></ul></ul><ul><li>Users receive Innobucks in various quantities depending upon the action they complete. </li></ul><ul><ul><li>For example: Users receive 5,000 Innobucks when submitting an idea for us to consider . </li></ul></ul>Twitter @manorlabs Web www.manorlabs.org
    41. 50. What Are Some Of The Tangible Benefits? <ul><li>$25 Gift Certificate To Restaurant </li></ul><ul><li>Ride-out With Chief of Police </li></ul><ul><li>Week Named In Your Honor </li></ul><ul><li>Be Mayor For A Day </li></ul>
    42. 51. Ranking <ul><li>Participants Are Also Ranked Based Upon Their Value To The System. </li></ul><ul><li>This ranking, which we call a “reputation,” is adjusted daily based on the other platform participants. </li></ul>
    43. 52. Ranking Through Leaderboards
    44. 53. Collaborative Element
    45. 54. Chapter 4- Manor 311
    46. 56. Transparent… & Accessible
    47. 57. Chapter 5- Other Research & Development
    48. 58. FUNDED BY Semantic Web
    49. 59. RFID Tours
    50. 60. GoogleWAVE
    51. 61. Android Development
    52. 62. Augmented Reality
    53. 63. Closing Thoughts
    54. 64. The Changing Role of Technology Administration Police Court Development Public Works Information Technology
    55. 65. Ways To Start <ul><li>Form an Internal Innovation Committee (Start Within Your Own Department) </li></ul><ul><li>Find A Platform To Help Harness/Manage Ideas </li></ul><ul><li>Start Small With R&D </li></ul><ul><li>Find Higher Education Institutions & Private Companies To Partner With </li></ul><ul><li>Cookie Cut (Learn What Others Have Done, And Apply It) </li></ul>
    56. 66. Thank You For Your Time <ul><li>Dustin Haisler, Assistant City Manager & CIO </li></ul><ul><li>(512) 272-5555 </li></ul><ul><li>[email_address] </li></ul>Text “ Haisler ” To 50500 For My Contact Information MANOR .GOVFRESH.COM

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