Today, with content being hosted on multiple platforms beyond brands' company pages, just a few clicks could take the material to five million people. These 'sharers' are categorized into of six personas - Altruists, Careerists, Hipsters, Boomerangs, Connectors and Selectives. A good viral is one that appeals to all six types.

1. 6Personas
Of Sharers

2. According to research conducted by New York Times'Customer
Insight Group,sharing acts as 'information management'; 73%
of the respondents said they process information more deeply,
thoroughly and thoughtfully when they share it.

3. 1.Altruists
“Who share to help people”
"Do not wait for leaders; do it alone,person to person"-Mother Teresa

4. 2.Careerist
“Who share things related to business
interests.”
“Digital reading will completely take over.It's lightweight and it's fantastic for sharing.
Over time it will take over.”-Bill Gates

5. 3.Hipsters
“Those who share content for creative
expression.”
“Innovation distinguishes between a leader and a follower.”-Steve Jobs

6. 4.Boomerangs
“People who share for social validation and
assign a lot of importance to others'reactions
to what they share.”
“You are what you share.”― C.W.Leadbeater

7. 5.Connectors
“For whom sharing is a means to an end such as
enhancing their interpersonal relationships.”
“The thing that we are trying to do at Facebook,is just help people connect and communicate
more efficiently.”-Mark Zuckerberg

8. 6.Selectives
“Those who share in a customised manner,after analyzing
how relevant the material is to the target recipients”
“I don’t like to share my personal life… it wouldn’t be personal if I shared
it.”― George Clooney

9. Thanks and Good luck!
Tweet your
questions &
suggestions to
@Hmarketer or
@choudharyhp