Using Cialdini's principles of influence, we cover how to influence people in a digital age.

1. Win
Volunteers
and
Influence
Donations

2. 2
“There is a
time and a
place
for
everything”

3. Using
Digital
Media
as a
Vehicle
for
Influence
Dr. Robert Cialdini -
Influence
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus
3
Social Media
1. Connect with People
2. Explain the need
3. Share Knowledge
4. Stay in Contact
5. Build Relationships
6. Recognize
Supporters

4. 4
Reciprocity
Show people how you
have benefited their
community
Wesley Children’s
Foundation - 504
likes
● 93 reactions
● 7 comments
● 5 shares

5. 5
Make it Personal
Give What You
Can When You
Can
Nominate
Volunteers for
awards

6. 6
Scarcity
Show what’s scarce
and explain why it’s
important.
- Time
- Funds
- Help
- Supplies

7. 7
Add a donate
button
Have an Amazon
Wishlist
Have preset
amounts

8. 8
Authority
Prove your
understanding of the
subject and market
your organization as
experts

9. 9
Use Influencers
Promote
successes to news
outlets
Share
testimonials

10. 10
Consistency
Keep volunteers and
donors active after
they have shown
interest

11. A Few Ideas
to Keep
Consistency
11
Create Groups
Follow Up By Tagging
Organizations
Emails/ Texts/ Notes
Have a Hashtag
#

12. 12
Liking
Create a bond with
the community before
asking for their help
*2,700 likes

13. 13
Be seen in the
community doing
good
Connect with those
interested in your
cause

14. 14
Consensus
Show that there are
people helping you
and that you
appreciate them
*217 page likes

15. 15

16. BONUS ROUND
All the things I couldn’t fit in but wanted you
to know anyway
16

17. 17
FACEBOOK
IS THE
PLACE TO
BE
USE IT TO
YOUR
ADVANTAGE

18. “
18
MAKE IT
EASY
FOUR FIELDS
OR LESS
160% HIGHER
CONVERSION
RATE

19. 19
ALWAYS
LOOK FOR
NONPROFIT
PERKS

20. 20
Please Ask
Questions
I Want To
Answer Them