This document discusses the challenges of data fluency and surveillance capitalism. It notes that while data is everywhere and influences many decisions, people's capacity to understand and work with data has not kept pace. This has led to inequity as companies know more about data collection than customers. The document calls for public-private collaboration on data ethics that considers both societal and monetary value. It examines what responsible data stewardship, strong privacy protections, and living company values might look like. The goal is to promote awareness and democratize data use for decision-making.

1. Mary Aviles
EarlyWorks VP of Insight & Experience
Startup Week| June 23, 2020
DATA FLUENCY IN THE
AGE OF SURVEILLANCE
CAPITALISM

2. We built our businesses for our families,
our communities, and for ourselves

3. So, how do
we get from
that to this?

4. Source: Information is Beautiful

5. And, why do
customers
tolerate this
behavior?

6. “Data are everywhere…our actions
generate data and our decisions hinge
on realizations derived from data…data
that operate systems have moved rapidly
into all aspects of society…However, our
capacity for working, learning, and
thinking with data in the modern world
has not kept up.”
- The Concord Consortium

7. Photo by Nicolas J Leclercq on Unsplash

9. Inequity: companies
know much more
about data collection
and management
than customers do

10. Rumman Chowdhury:
A public and private collaboration
on data ethics is absolutely
necessary and vital. We need
values that are not just based on
efficiency and profitability…

11. “Data are people. Paid
for by people. Collected
by people. Analyzed by
people. Shaped by
people. Even with the
best intentions data
can’t be 100%
objective, but we can
prioritize equity at every
step of the process and
be transparent about
the limitations.”
– Catherine Madden

12. “Data has the potential to
democratize knowledge-building
and decision-making in the public
sphere, but in order to reach this
potential we need to be deliberate
about putting infrastructure in place
and ensuring that people across all
sectors of society can use it (and
build new parts).”
- The Concord Consortium

15. True value of data:
when societal and
monetary value are
considered together
Source: Unlock the Hidden Value of Your Data, Harvard Business Review, May, 2020

16. “Meeting human and
societal needs, and
finding solutions to
societal challenges,
represent today’s
largest underserved
market opportunities.”
– Professor Michael E. Porter

17. There are three levels of Shared Value:

18. What does a
Shared Value
Strategy look like?
Source: Trendwatching

20. What does a
public/private
collaboration look
like?

21. What do strong
privacy
protections look
like?

22. What might living
our company
values look like?

23. How can our
companies
promote
responsible data
stewardship?

24. 24
Awareness Satisfaction
Retention,
Lifetime Value
Many businesses rely on
Key Performance Indicators (KPIs)
to make decisions
Source: The Most Important Metrics You’re Not Tracking (Yet), Harvard Business Review, April 30, 2020

25. Do any of these folks work for you?
(Are you one of these folks?)

29. Thank you!
@early_works
@Connect4Mary
Earlyworksllc.com/blog